| Crawfish live in nearly every body of water that supports bass, making craw-styled soft plastics dependable during the post-spawn period. These presentations resemble a familiar food source that bass regularly encounter around rock, vegetation, wood, and other bottom cover. Larger profiles can be especially effective when the goal is to attract mature bass rather than simply generate more bites. A bulky craw-styled bait moves water, creates a noticeable silhouette, and offers recovering bass a substantial meal. It can also be fished in shallow cover, across offshore structure, or vertically along steep drops. Natural bottom contact helps the bait imitate a crawfish crawling, feeding, or attempting to escape. Anglers can drag the bait slowly when bass are inactive or use short, sharp hops to create a more defensive appearance. Adjusting the weight allows the same soft plastic to remain effective in shallow water, strong current, or deeper offshore areas. Paying attention to where the bait contacts rock, wood, or other cover can help identify the precise locations holding fish. Because of this versatility, a weighted craw-styled soft plastic deserves a place in nearly every fishing plan.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. We dropped 6 new “Just the Tip” series HellaMite, including Black & Blue with Blue Tip and Black with Methiolate Tip, along with a Chartreuse Tip in Brown, White, and Green Pumpkin! Each is scented for complete and total attraction underwater, along with being made in the USA by real fishermen. We also just released new high-visibility magenta-red Methiolate HellaMite and restocked Hot Sauce, Alabama, Midnight, and HellaMite Fun Pack, which is loaded with 18 HellaMite baits in all six proven colors, plus it comes with three Owner Block Head Ned Jigs. This bundle pack has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, Glow, 10w30 Synthetic, and Slimer Green HellaMite colors. We’ve also restocked our Green Pumpkin and Smoke Purple HellaMite. The solid body and hyperactive ribbed tail produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for a nice catch, thanks to the superior performance and versatility of the HellaMite. |
| A heavier weight allows a soft plastic to fall quickly and reach deeper bass without spending excessive time outside the strike zone. The sudden drop can trigger an instinctive reaction from fish that might ignore a slower or more cautious presentation. This approach is especially useful around docks, bluff walls, ledges, points, and isolated pieces of cover. Even in shallow water, a fast-falling craw-styled bait can surprise a bass and force it to make an immediate decision. Heavier weights also improve bottom contact when fishing in wind, current, or water deeper than approximately 10 feet. The added weight can help anglers detect changes in rock, gravel, wood, and other bottom features where bass may be positioned. A faster fall also makes it easier to cover water efficiently and place the soft plastic in front of more fish throughout the day. Most strikes occur as the bait drops, so anglers should watch the line closely and be prepared to respond before the soft plastic reaches bottom. Anglers should still select a weight that can move through the available cover without repeatedly becoming lodged. The objective is to create a fast, controlled fall while maintaining enough sensitivity to recognize a strike.We use our Fresh Scorpion because it closely imitates a crawfish. If you’re quick, you could secure a pack of our new high-visibility magenta-red Methiolate Scorpion or improved Summer Bug! The popular 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors also work wonders. The Fresh Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The slight color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes! |
| Natural brown, green, and earth-toned colors are reliable because they closely resemble crawfish and other bottom-dwelling forage. Green pumpkin can work well in clear to moderately stained water where bass can closely inspect the presentation. Darker colors, including black and blue combinations, create a stronger silhouette in muddy or heavily stained conditions. Matching the color of the soft plastic to any attached skirt or secondary material creates a consistent and realistic profile. Contrasting colors can sometimes produce bites, but anglers should begin with simple combinations that match the water and local forage. Small color adjustments are usually more practical than repeatedly changing the entire presentation. Slightly brighter accents can help the bait stand out when visibility is limited or bass are feeding aggressively. In clear water, translucent or lightly colored soft plastics may appear more natural and prevent the presentation from looking overpowering. Anglers should also observe the color of local crawfish and baitfish because their appearance can change with the season, water clarity, and surrounding habitat. Paying attention to water clarity, sunlight, bottom color, and available forage can help anglers make better color decisions.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| Bluegill often become an important food source for bass during the late spring and post-spawn period. A small amount of chartreuse added to the tips of a craw-styled soft plastic can help imitate the brighter markings found on bluegill. This accent should remain subtle so the presentation still maintains a natural overall appearance. The added color can be particularly effective around shallow spawning areas, vegetation, docks, and nearby hard-bottom cover. Bass protecting fry may also react aggressively to a presentation that resembles a bluegill entering the area. Chartreuse accents can also improve visibility in stained water or low-light conditions without making the entire bait appear unnatural. Applying color only to the tips of the claws or appendages creates a small flash as the soft plastic moves or falls. This adjustment may be most effective when bluegill are visibly active near the bank or around shallow cover. Anglers can test the highlighted version against an unmodified soft plastic to determine which appearance the fish prefer. A minor color change can sometimes create additional bites without requiring a completely different bait or technique.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| Larger female bass frequently leave shallow spawning areas before many of the smaller males. As they recover, these fish may settle around rocky structure in approximately 10 to 20 feet of water. Long points, humps, ridges, ledges, bluff ends, and sharp depth changes can all provide productive holding areas. Rock is especially valuable because it supports crawfish, retains heat, and creates irregular places where bass can rest or ambush prey. A weighted craw-styled soft plastic can be dragged slowly across the bottom with occasional short hops. Anglers should pay attention to changes in bottom composition because a transition from soft sediment to rock can concentrate fish. Isolated rocks, small high spots, and subtle breaks along larger structures can be especially productive because they give bass a precise place to hold. Maintaining bottom contact helps anglers recognize these changes and keep the soft plastic near the most likely strike zones. Electronics can also help identify depth changes, hard-bottom areas, and groups of fish before time is spent making repeated casts. Repeatedly covering these high-percentage structural features can produce larger bass even when the shallow bite remains active.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from, but we just released our newest high-visibility magenta-red Methiolate 5-inch Worm, and we also recently restocked our Charmeleon Worms and Brown Worms. We also recently added Midnight, Glow, and Ghost Worms, along with Electric Chicken Worm and Goby Wan Worms! If you’re fast enough, you might be able to grab them before they’re completely sold out. Or you could experience our new wacky rigging kit while it’s still ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also Restocked 6-inch Worms, including Watermelon Red, Green Pumpkin, Black & Blue, Fire TGR, Wild Berries, Bone, 10w30 Synthetic, Zombie Blood, and Chocolate MNT! All available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift to different colors under the light. |
| Current often positions post-spawn bass more predictably by pushing food toward specific pieces of structure. When water is moving, bass may hold tightly to the bottom behind points, ridges, humps, rocks, and other current breaks. A heavier weighted soft plastic provides better control and maintains contact with the productive depth. Craw-styled baits can be dragged or hopped naturally through these areas without being swept too far away from the fish. Early morning can also be productive when baitfish gather and spawn around hard-bottom areas. Bass may feed aggressively during the first hour or two of daylight before the activity begins to slow. The most productive areas are often those where moving water passes across rock, gravel, or another firm bottom near deeper water. Anglers should watch for surface activity, nervous baitfish, or birds feeding nearby because these signs can reveal active forage. As the morning progresses and the activity fades, slowing the retrieve or moving slightly deeper can help anglers stay connected with the fish. Anglers who combine current, hard bottom, nearby depth, and visible forage activity can narrow down the most productive spots.Introducing the Newest 8-Inch MagDingo Worms! These are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. We just released a new White and high-visibility Methiolate 8-inch Worm! Get your hands on our most popular color before it’s too late! We also restocked the Charmeleon MagDingo, but supply is limited. The 10-count packs are available in a variety of 9 crucial colors, including the 10w30 Synthetic, Black & Blue, Zombie Blood, Green Pumpkin, Wild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass. |
| Post-spawn bass do not always remain directly on the bottom, especially when current stops or changing weather reduces their activity. Some fish may suspend along bluff walls, ledges, steep drops, and other vertical structure. A craw-styled soft plastic can be dropped to the bottom and sharply lifted with a quick upward rod movement. Allowing it to fall back on a semi-slack line creates an erratic escape action that can trigger a reaction strike. When bass are suspended several feet above the bottom, two quick lifts with a brief pause between them can move the bait directly through the fish. Most bites occur during the upward movement, at the beginning of the fall, or as the bait drops back toward the bottom. Anglers should watch the line closely because suspended bass may strike without creating a noticeable pull. Repeating the presentation at different heights can help determine how far the fish are positioned above the bottom. Once the productive depth is identified, keeping each lift within that zone can generate more consistent bites. If this aggressive approach stops producing, anglers can downsize and repeat the presentation slowly.We have a wide variety of terminal tackle to choose from, but the Shakey Ultraheads can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! WEEDLESS Block Head Jigs feature high-quality construction that helps increase your hook-up ratios and keep your bait clean from snagging rocks or vegetation. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. The All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. Owner Mosquito Hooks work for dropshotting and perfectly accommodate a wide range of soft plastics. We’ve also released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick swaps. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The 4x Jungle Flippin Hook, which is designed for big fish and the toughest conditions. The Ultrahead Wacky Jigfeatures precise weight positioning and hook orientation for the ultimate wacky presentations. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box. |
