| Schooling bass can move quickly during the fall, which makes mobility one of the most important parts of finding them. Instead of committing too much time to one area, anglers should cover water until they locate signs of active feeding. Surface disturbances, scattered baitfish, diving birds, and sudden flashes beneath the water can all reveal where a school is moving. Bass may show up around pockets, humps, points, creek mouths, brush, or even open water, so anglers should avoid assuming they will always be in the same type of spot. Electronics can help reveal suspended fish, but visual observation is often just as important when bass are actively feeding near the surface. Once activity is found, anglers should stay close enough to react while still giving the school room to move naturally. The goal is to remain flexible and follow the fish rather than expecting the fish to stay in one place. Anglers should also pay attention to repeated surface activity in the same general zone, since this can reveal a productive feeding area even when the fish briefly disappear. Baitfish movement, wind direction, and nearby structure can help explain why bass continue returning to certain stretches of water. Staying alert to these patterns can make it easier to predict where the next burst of schooling activity may occur.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. We dropped 6 new “Just the Tip” series HellaMite, including Black & Blue with Blue Tip and Black with Methiolate Tip, along with a Chartreuse Tip in Brown, White, and Green Pumpkin! Each is scented for complete and total attraction underwater, along with being made in the USA by real fishermen. We also just released new high-visibility magenta-red Methiolate HellaMite and restocked Hot Sauce, Alabama, Midnight, and HellaMite Fun Pack, which is loaded with 18 HellaMite baits in all six proven colors, plus it comes with three Owner Block Head Ned Jigs. This bundle pack has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, Glow, 10w30 Synthetic, and Slimer Green HellaMite colors. We’ve also restocked our Green Pumpkin and Smoke Purple HellaMite. The solid body and hyperactive ribbed tail produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for a nice catch, thanks to the superior performance and versatility of the HellaMite. |
| Fall schooling activity can begin and end in only a few seconds, so preparation is critical. Anglers should keep a rod ready with a presentation that can be cast quickly whenever fish suddenly break the surface. Long casts are especially useful because schools often surface just outside normal casting range. Having enough line on the reel and using a setup that can efficiently reach distant fish can make a major difference. It also helps to keep the deck organized so there is no delay caused by tangled rods, loose line, or changing presentations. When bass surface, casting slightly ahead of the activity can sometimes place the soft plastic directly in the path of moving fish. Quick reactions often create more opportunities because the school may disappear before an angler has time to make a second cast. Anglers should also watch the direction the school is moving instead of casting only at the spot where the fish first surfaced. A well-placed cast that intercepts the school can be more effective than one that lands behind fast-moving bass. Keeping the presentation ready and anticipating the next movement can help turn short feeding windows into more consistent bites.We use our Fresh Scorpion because it closely imitates a crawfish. If you’re quick, you could secure a pack of our new high-visibility magenta-red Methiolate Scorpion or improved Summer Bug! The popular 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors also work wonders. The Fresh Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The slight color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes! |
| Bass often feed heavily on small forage during the fall, which can make oversized presentations less effective. Matching the general size and profile of the available forage can help a presentation look more natural. Small worms, insect larvae, beetles, and compact soft-plastic profiles can work well when bass are focused on tiny prey. Subtle movement is often important because small forage usually does not create a large amount of disturbance in the water. Anglers should pay attention to how the baitfish are moving and try to imitate that speed and level of activity. When bass are feeding selectively, reducing the size of the soft plastic can sometimes trigger bites from fish that ignored larger offerings. The closer the presentation matches the size and behavior of the forage, the easier it can be to fool cautious schooling bass. Light line and a natural fall can also help smaller soft plastics move more convincingly through the water. Anglers should avoid adding unnecessary action when the fish appear focused on slow or subtle forage movement. Small adjustments in size, speed, and retrieve style can make a big difference when schooling bass become selective.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| Schooling bass are not always aggressive, especially when the water is calm or the fish have been pressured. In these situations, a quieter and more natural presentation near the surface can be more effective than something that creates excessive disturbance. Small worms, slender soft plastics, beetles, and other compact profiles can be worked slowly near the surface to imitate struggling forage. A steady retrieve with only slight movement can sometimes draw strikes from bass that avoid faster or more aggressive presentations. Anglers should experiment with retrieve speed because even a small change can affect how natural the soft plastic looks. Keeping the presentation high in the water column can be especially useful when fish are feeding just beneath the surface. Finesse often becomes most valuable when anglers know bass are present but cannot get them to commit to more noticeable offerings. Long casts can also help keep the presentation farther from the boat, where wary bass may be more comfortable feeding. Allowing the soft plastic to move naturally with minimal rod action can make it appear less threatening to selective fish. When bass continue showing themselves without biting, slowing down and making the presentation more subtle can often be more productive than adding extra movement.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| Schooling bass can change their behavior quickly, so one presentation may not remain effective for very long. Anglers should keep several rods ready with different soft-plastic profiles, sizes, and weights so they can adjust without wasting time. A small worm or beetle may be useful when fish are feeding delicately, while a larger lizard or craw-styled bait can provide a stronger profile when bass become more aggressive. Different weights can also help anglers control how high or low the presentation stays in the water column. If fish stop responding near the surface, switching to a slightly heavier setup can help reach bass that have dropped deeper. Having multiple options ready also prevents anglers from repeatedly cutting and retying while the school is still active. The ability to make quick adjustments can help anglers continue catching fish as feeding intensity, depth, and forage size change throughout the day. Anglers should also pay attention to which presentation gets the fastest response when a school first becomes active. That information can help narrow down the most productive size, depth, and retrieve style for the conditions. Staying organized and prepared makes it easier to adapt immediately when the fish change rather than losing valuable time trying to rebuild a setup.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from, but we just released our newest high-visibility magenta-red Methiolate 5-inch Worm, and we also recently restocked our Charmeleon Worms and Brown Worms. We also recently added Midnight, Glow, and Ghost Worms, along with Electric Chicken Worm and Goby Wan Worms! If you’re fast enough, you might be able to grab them before they’re completely sold out. Or you could experience our new wacky rigging kit while it’s still ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also Restocked 6-inch Worms, including Watermelon Red, Green Pumpkin, Black & Blue, Fire TGR, Wild Berries, Bone, 10w30 Synthetic, Zombie Blood, and Chocolate MNT! All available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift to different colors under the light. |
| When bass stop feeding on the surface, they often have not left the general area completely. During fall, many bass begin moving from summer locations toward creek channels, drains, and deeper areas they may eventually use during winter. Secondary points can become important because they provide natural stopping places along that movement route. Creek mouths, humps, rock piles, brush, and other structure near deeper water can also hold fish during these transitions. Anglers should think about the path bass are likely to take between shallow feeding areas and deeper seasonal locations. Fishing these areas methodically can reveal bass that are no longer visible or actively schooling. Instead of immediately leaving when the surface bite ends, anglers can often continue catching fish by targeting nearby structure along the same migration path. Depth changes and nearby access to deeper water can make certain transition spots more productive than others. Anglers should work these areas from multiple angles and pay attention to where bites occur in relation to the structure. Once a productive stopping point is found, similar areas elsewhere in the creek or pocket can often produce additional fish.Introducing the Newest 8-Inch MagDingo Worms! These are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. We just released a new White and high-visibility Methiolate 8-inch Worm! Get your hands on our most popular color before it’s too late! We also restocked the Charmeleon MagDingo, but supply is limited. The 10-count packs are available in a variety of 9 crucial colors, including the 10w30 Synthetic, Black & Blue, Zombie Blood, Green Pumpkin, Wild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass. |
| A shaky head can be an effective option when fall bass move deeper and become less active near the surface. Worms are especially useful on this presentation because they can be worked slowly while staying close to the bottom. Slightly heavier weights can help the soft plastic maintain contact with deeper structure as bass transition toward winter areas. Secondary points, creek mouths, rock piles, brush, and the edges of deeper drains are all productive places to work this setup. Anglers can drag, shake, or pause the worm depending on how active the fish appear to be. Slowing down often becomes important when bass are no longer chasing forage aggressively and are instead holding near structure. Using a shaky head as a follow-up to the schooling bite gives anglers a dependable way to continue catching fish after surface activity disappears. Maintaining bottom contact can also help anglers detect subtle changes in rock, brush, and depth that may concentrate fish. Longer pauses are often worth trying when bass seem reluctant to move very far to feed. By thoroughly working high-percentage transition areas, anglers can pick apart fish that are no longer giving away their position at the surface.We have a wide variety of terminal tackle to choose from, but the All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. Owner Mosquito Hooks work for dropshotting and perfectly accommodate a wide range of soft plastics. The Shakey Ultraheads can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! WEEDLESS Block Head Jigs feature high-quality construction that helps increase your hook-up ratios and keep your bait clean from snagging rocks or vegetation. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. We’ve also released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick swaps. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The 4x Jungle Flippin Hook, which is designed for big fish and the toughest conditions. The Ultrahead Wacky Jigfeatures precise weight positioning and hook orientation for the ultimate wacky presentations. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box. |
