FLW LOCKS IN LOWRANCE® WITH MULTI-YEAR SPONSORSHIP DEAL
MINNEAPOLIS (March 8, 2016) – FLW, the world’s largest tournament-fishing organization, and Lowrance, a world-leading brand in fishing electronics since 1957, have announced a sponsorship agreement that will extend through the 2017 tournament season. Full terms of the deal were not disclosed.
“Lowrance and FLW have a very long history together. Our anglers and fanbase continue to rely on Lowrance electronics for a variety of reasons and we’re proud to continue this relationship for years to come,” said Trish Blake, FLW President of Marketing.
Per terms of the agreement, Lowrance will be the exclusive marine electronics, sonar and GPS provider of FLW. The brand will receive exposure at all tournaments and expos and across FLW’s multiple media platforms including FLWFishing.com, FLW Bass Fishing magazine and the Emmy-nominated “FLW” television show. Lowrance’s Insight Genesis College Cup competition will also remain the presenting sponsor of the FLW College Fishing National Championship.
“Through our continued commitment to FLW competitions and media – including the FLW college program – the Lowrance brand has enhanced its position as the No.1 brand among bass-tournament anglers,” said Lowrance Marketing Director, Gordon Sprouse. “With our recent introduction of StructureScan 3D, Lowrance continues to lead the way in innovation, helping anglers to find fish and fish-holding structure – both faster and more efficiently. We’re also pleased to announce that thru our commitment to college tournaments, the Insight Genesis College Cup helped generate more than 400,000 acres of high-definition mapping coverage in 2015.”
The Lowrance brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine-electronics brands Lowrance, Simrad Yachting and B&G. With 50 years continuous manufacturing experience, Lowrance designs products that provide the ultimate in high-performance features at highly competitive prices. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide.
