Sportfishing and Boating Community Launches Campaign to Increase Angling Participation

Washington, DC – The American Sportfishing Association (ASA) and National Marine Manufacturers Association (NMMA) unveiled a campaign called “60-in-60” during a policy briefing on Capitol Hill this morning, hosted by the Congressional Sportsmen’s Foundation (CSF). This campaign aims to increase numbers of anglers in the United States from 46 million to 60 million in 60 months by 2021.

Representatives from the angling and boating community as well as Members of the Congressional Sportsmen’s Caucus (CSC) attended the policy briefing to learn about the campaign, focusing on ways to reassess the nation’s approach to recruiting, retaining, and reactivating anglers, especially younger segments of the population. While angler numbers have remained relatively stable, the average age of those who buy a fishing license is getting older.