April 27, 2021
Whataburger Serves Up Title Sponsorship For Bassmaster Elite At Neely Henry
BIRMINGHAM, Ala. — Whataburger, known for big flavors and fresh ingredients served up just like you like it with 18 locations across Alabama, has signed on as the tournament title sponsor for the Bassmaster Elite Series on Alabama’s Neely Henry Lake, a Coosa River fishery renowned for its spotted bass. The 2021 Whataburger Bassmaster Elite at Neely Henry Lake — the second of three Elite events scheduled in Alabama during the 2021 season — will be held May 6-9 in Gadsden.
“Just like B.A.S.S., Whataburger is known for their loyal fans,” said Bruce Akin, B.A.S.S. CEO. “We are thrilled to partner with Whataburger as they begin to reach into new markets and explore opportunities in sportfishing, and we’re looking forward to introducing Whataburger to Bassmaster fans at the weigh-in events in Gadsden.”
“At Whataburger, we enjoy being involved in and around the local communities where we do business in Alabama, and especially love good, friendly competition,” said Jeff Altman, Whataburger’s Director of Sponsorships, Marketing & Innovation. “We’re looking forward to the Bassmaster Elite and hope to see you in Gadsden.”
“As a huge fan of Whataburger’s food and what they’ve done to support sports in my own community, I’m excited to welcome them on as title sponsor for the Elite at Neely Henry Lake,” said Texas native and Elite Series champion Lee Livesay. “In 2020, I finished in the Top 25 at the Basspro.com Bassmaster Central Open on Neely Henry and can’t wait to get back!”
Live coverage of all four days of the Whataburger Bassmaster Elite at Neely Henry Lake starts Thursday, May 6 on Bassmaster.com and the FOX Sports digital platforms. FS1 will also broadcast live with the tournament leaders beginning at 8 a.m. ET on Saturday and Sunday.
About Whataburger
Whataburger has served up its fresh, made-to-order burgers and friendly customer service since 1950, when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Today, the company is headquartered in San Antonio with more than 850 locations in 10 states and sales of more than $2.5 billion annually. Whataburger has 50,000 Family Members (employees) and more than 14 million customers who like to customize their Whataburgers just the way they like it. Newsweek ranked Whataburger second on its 2021 list of America’s Best Customer Service brands in the Fast Food category. Visit whataburger.com for more information.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.