November 16, 2021
Simms To Sponsor Bassmaster Elite Event On Lake Fork
BIRMINGHAM, Ala. — Montana-based Simms Fishing Products, a brand renowned for its waders, outerwear, footwear and technical apparel, has signed on as the title sponsor for one of the most anticipated events of the 2022 Bassmaster Elite Series season. The 2022 Simms Bassmaster Elite at Lake Fork will be held May 19-22 in Quitman, Texas.
“We are proud to partner with Simms on what is sure to be an exciting tournament on legendary big-bass fishery Lake Fork,” said Chase Anderson, B.A.S.S. chairman and CEO. “We all know spring weather can be unpredictable, so a great apparel brand made for any condition like Simms will be perfect for the enthusiastic fans and anglers joining us at the Simms Bassmaster Elite at Lake Fork.”
Texas pro Lee Livesay won the Elite Series’ most recent trip to Fork in April 2021 with a whopping total of 112 pounds, 5 ounces that was capped by a final-day catch of five bass that weighed 42-3. A captivated audience watched more than 51.4 million minutes of live tournament coverage as the Elite at Lake Fork produced three lead changes and two anglers caught over 100 pounds.
As part of the on-site festivities at the Bassmaster Outdoors Expo, fans can enjoy kids’ activities, Elite angler clinics, opportunities to meet their favorite pros and more prior to weigh-in.
“Simms has historically been behind the scenes of professional bass fishing with a commitment to supporting our pro anglers across all levels of competition,” said Patterson Leeth, Director of Product Marketing and Community for Simms. “The time is right for our brand to make a larger commitment to the sport and support an ideal tournament structure that aligns with our core values.”
Lake Fork is perhaps known as the country’s largemouth mecca, with this giant-bass paradise claiming the No. 1 overall ranking for 2021 in Bassmaster Magazine’s list of 100 Best Bass Lakes.
Full coverage from all four days of the Simms Bassmaster Elite at Lake Fork will be available on Bassmaster.com and the FOX Sports digital platforms. FS1 will also broadcast live with the tournament leaders on Saturday and Sunday, May 21-22.
About Simms Fishing Products
Established in 1980, Simms is the preeminent manufacturer of technical fishing apparel and accessories. Based in Bozeman, Montana, Simms’ reputation as an industry leader stems from their unwavering commitment to connect anglers with their best days on the water. The full line of Simms gear is available at specialty and large format retailers across North America as well as www.simmsfishing.com.
About B.A.S.S.
B.A.S.S., which encompasses the Bassmaster tournament leagues, events and media platforms, is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), TV show, radio show, social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, Bassmaster Kayak Series powered by TourneyX, Yamaha Bassmaster Redfish Cup Championship presented by Skeeter and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.