| Bass fishing at night is a thrilling experience that differs significantly from daytime fishing. The heightened sense of hearing plays a crucial role, as anglers must rely on the sounds of their lures moving through the water and the explosive strikes from bass. This sensory shift makes the experience more intense and rewarding, as every subtle sound and sudden splash becomes a significant moment. The darkness adds an element of surprise and excitement, making every strike feel more dramatic and the anticipation more profound. Anglers who haven’t tried night fishing are missing out on one of the most exhilarating ways to connect with nature and target bass, experiencing the thrill of the catch in a completely new light. With the right preparation and mindset, night fishing offers a unique and unforgettable adventure that contrasts sharply with the daytime routine. The calmness of the night, combined with the adrenaline of reeling in a big bass, creates a memorable experience that keeps anglers coming back for more. Each night on the water presents its own set of challenges and exciting rewards.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fact, we just released new Hot Sauce, MidNight, Ghost and 10w30 Syntheic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| Night bass fishing has been practiced for decades, gaining popularity alongside the development of modern fishing gear. Traditional techniques often involved simple lures, and today’s anglers have a variety of options to choose from, particularly soft plastics like worms, lizards, insect larvae, cray-styled baits, and beetles. While many anglers stick to these proven methods, there’s always room to experiment with different types of soft plastics to find what works best under the cover of darkness. The key is to understand that the basic principles of bass fishing remain the same regardless of the time of day. Anglers should feel confident using their daytime gear and techniques while remaining open to trying new approaches that might be even more effective at night. By experimenting with different retrieve speeds, rigging methods, and bait profiles, anglers can adapt to the unique conditions of night fishing and increase their chances of success. The quiet, calm waters at night often provide opportunities to refine these techniques. The absence of visual distractions allows anglers to focus more on the feel of the line and subtle changes in the bait’s movement. We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action-triggering strikes! |
| Summer is the ideal season for night fishing, offering cooler temperatures and quieter waters compared to the daytime. Bass remain active throughout the night, allowing anglers to target them in both deep and shallow waters. The presence of a full moon can enhance the experience, as it encourages bass to feed more actively and provides natural light to navigate by. Even without a full moon, anglers can still find success by focusing on areas with good structure and cover. The combination of favorable conditions and fewer distractions makes night fishing a highly productive and enjoyable activity during the warmer months. The cooler nighttime temperatures can reduce angler fatigue, allowing for longer and more comfortable fishing sessions. Many seasoned anglers prefer fishing during the nighttime hours to avoid the crowds that often fill the lakes during the day, creating a more peaceful and focused environment. The reduced boat traffic means less disturbance in the water, increasing the chances of a successful catch. By knowing the prime conditions and adjusting strategies accordingly, anglers can maximize their success during summer night fishing.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Scented for complete and total attraction underwater along with being made in the USA by real fishermen just like you. Grab our newest Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. Act quickly, these new colors won’t stay in stock for long. We also recently restocked our Ghost, Red Bug, Purple Rain, Brown Bug, Electric Chicken, and Goby Wan colors. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Additionally, its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to the HellaMite’s superior performance and versatility |
| Choosing the right lures and colors is critical when fishing at night. Dark-colored soft plastics, such as black or blue, are preferred because they stand out against the night sky, making them easier for bass to spot. In clear water, using soft plastics like worms, lizards, insect larvae, cray-styled baits, and beetles can be particularly effective, as these lures mimic the natural prey of bass and can entice strikes even in low visibility. In murkier conditions, these same soft plastics can still be highly effective, especially when paired with rattles or other noise-making features that bass can detect through their lateral lines. Knowing the water conditions and selecting the appropriate gear will greatly increase an angler’s chances of success when fishing after dark. Adjusting your retrieval speed and technique to match the activity level of the bass can also make a significant difference, as slower, more deliberate movements are often more enticing in the dark. Using sensitive rods and reels with a smooth drag system is essential, as it allows anglers to detect subtle bites. Incorporating scent attractants into your soft plastics can also enhance their appeal, especially when visibility is low. Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| Safety is paramount when fishing at night, and proper preparation can make all the difference. Before heading out, anglers should ensure that their boat’s running lights are fully functional, as visibility is limited in the dark. Bringing two flashlights is a good practice, providing a backup in case one fails. Carrying essential tools like needle-nose pliers and insect repellent is important for addressing any challenges that may arise during the trip. It’s also wise to inform someone of your plans, including your fishing location and expected return time, to ensure help is available if needed. Wearing a life jacket at all times is crucial, as unexpected situations can occur, and it’s harder to respond quickly in the dark. Keeping your tackle organized and easily accessible will also minimize the need to search for gear. Being aware of your surroundings and using GPS or other navigation tools can help prevent getting lost, especially on unfamiliar waters. Staying calm and focused, even in challenging conditions, will help you make better decisions. Regularly checking weather conditions and preparing for changes can also enhance safety and ensure a more enjoyable experience while bass fishing.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added new MidNight, Glow, and Ghost Worms! You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out along with some of our newest colors including the Brown Worm, Electic Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also released new 6-inch Worms including Charmeleon, Rainbow TRT, Bone, Chocolate Mint, and Fire TGR are all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater. |
| Effective lure presentation is key to successful night fishing, particularly in shallow waters where bass often hunt for food. In these areas, soft plastics such as worms, lizards, insect larvae, cray-styled baits, and beetles can be particularly effective. These lures mimic the natural prey of bass and can entice strikes even in low visibility. Adding a rattle or choosing soft plastics that emit subtle vibrations can further increase the chances of drawing a strike, as bass rely heavily on their senses of hearing and vibration detection at night. The goal is to create enough disturbance in the water to capture the attention of bass. It’s also important to vary your retrieval speed and technique, experimenting with slow, steady pulls or more erratic movements to see what triggers a response. Focusing on areas with ample cover, such as weeds or submerged logs, can increase your chances of success, as these are prime spots for bass to ambush prey. By staying patient and adapting to the changing conditions, you can turn a challenging night into a rewarding fishing experience. Consistently fine-tuning your approach based on the bass’s reactions will enhance your overall effectiveness.Our newest FreshBaitz Mandingo Trick Worm is the ultimate game-changer for anglers with a passion! Engineered for the angler who knows SIZE does matter, this lure is designed to attract only the BIGGEST bass with a penchant for the larger bait. The Mandingo Trick Worm boasts a solid 7-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. Officially available in a vibrant array of 8 colors. Each worm is made from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for total and maximum attraction, the Mandingo Trick Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing the big ones. Proudly made in the USA by real anglers to help elevate your fishing experience and catch more bass year-round! |
| Understanding the characteristics of local lakes can greatly enhance night fishing success. Lakes with clear water and abundant aquatic vegetation are often prime spots for nighttime bass fishing, particularly in shallow areas where bass are more likely to be feeding. While deep-water fishing can also be productive, many anglers find that targeting bass in the shallows at night yields better results. The presence of lighted docks or other structures can also be beneficial, as these areas tend to attract baitfish and bass. Anglers who familiarize themselves with conditions and features of their chosen fishing spots can develop more effective strategies for night fishing. Knowing the local weather patterns and moon phases can help predict when bass are most likely to be active. Consulting with local anglers or bait shops can provide valuable insights into what soft plastics or techniques are currently producing the best results in the area. Taking the time to scout the lake during the day can also pay off, as you’ll be better prepared to navigate and identify key fishing spots once the sun goes down. Combining this knowledge with strategies will improve your chances of success at night.We have a wide variety of terminal tackle to choose. For creature baits, we love to use the Stand-Up Jig because it sits your bait up-right in a defensive stance! Mosquito Hooks work for drop-shotting and perfectly accommodates a wide range of soft plastics. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you pressure time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action. |