Reese Fishing Introduces NEXT 2 Lineup of Fishing Rods Company Unveils New Product at First Public Expo in Sacramento
AUBURN, Calif. – January 15, 2025 –– Skeet Reese, Bass Fishing Hall of Fame inductee and the founder of Reese Fishing, made his first appearance on the bass fishing scene in Northern California nearly 40 years ago. Now, his namesake brand, Reese Fishing is launching its newest lineup – The NEXT 2 Series – and making its first public appearance at the most popular Outdoors Show in Northern California, The International Sportsman’s Exposition in Sacramento January 16 – 19, 2025 at Cal Expo.
For Reese, unveiling his newest lineup of fishing rods represents his most important and innovative design and engineering work to date. “I am extremely proud to show NEXT 2 to the fishing public,” said Reese. I’ve poured all of my knowledge, all of my experience and my heart into producing the finest rods I have ever fished, and I know people will love how they turned out; I’m excited to hear the response.”
Next 2 series is the next phase in fishing rod evolution. It is built to be the best feeling, lightest, strongest and most sensitive fishing rod available today. NEXT 2 begins with a custom designed, larger diameter, soft touch casting reel seats and carbon fiber handles to maximize fishing rod ergonomics. The reel seat and custom carbon fiber grips create a nearly seamless connection at the handle allowing the hand and fingers to spread out naturally with the reel and become one with the rod.
NEXT 2 is built with 30- and 40-Ton unsanded rod blanks that are custom layered to give the angler a precise, crisp action to each model. To enhance the build, they are made with the highest quality resins and construction process to give the rod precision feel, light weight while ensuring durability.
They are finished with Sea Guide XO Guides with Silicon Nitride inserts to reduce weight and withstand the rigors of modern fishing lines and high stress environments. They also feature Reese’s custom designed hook keepers that are specifically placed for the type of rod. NEXT 2 is available in 23 models to meet every angler’s fishing needs.
Releasing NEXT 2 and making the first public appearance with Reese Fishing at the Sacramento ISE show at Cal Expo also brings significant joy to Reese. “This area has been my home for nearly 30 years, and I’ve worked this show much of my professional life, so it means something to debut here,” he said. “I’m excited that all the Nor Cal anglers going to the ISE show in Sacramento will get to see our Reese Fishing products for the first time.
“I am also thrilled to get to unveil my greatest rod designs yet with my NEXT 2 lineup of rods. These are the most comfortable rods I’ve ever fished and are my true pride and joy as a designer and businessman,” he said. “We have some great show specials for everyone and are looking forward to seeing everyone there.”
Sacramento International Sportsman’s Expo will be held at Cal Expo on January 16 through 19, 2025, located at 1600 Exposition Blvd. Sacramento, CA 95815. Show hours are Thursday and Friday 11:00AM to 8:00PM, Saturday 10:00AM to 8:00PM and Sunday 10:00 to 4:00PM. Reese Fishing is located in the Fishing Hall in booth 3314.