This collaboration will strengthen Livingston Lures’ retail presence and provide expanded support for dealers, distributors, and, above all,l end consumers.
San Antonio, TX — Livingston Lures, a leader in fishing lure innovation and creators of the patented Electronic Baitfish Sound EBS Technology™., has announced a new partnership with Sokol Associates. With more than six decades of proven success, Sokol Associates has built a reputation for honesty, integrity, and results. Its sales team consistently delivers for customers and manufacturers alike by adapting to the demands of an ever-changing market.
“We are excited to partner with Sokol Associates, a company that shares our values and commitment to growth,” said Erick Arnoldsson, Vice President of Sales for Livingston Lures. “Their reputation for professionalism and their ability to adapt in today’s market make them the perfect partner as we expand our retail footprint and continue to bring innovative products to anglers everywhere.”
“Excitement sparks when visions align, and our team could not be more thrilled about our new partnership with Livingston Lures,” added Jon P. Sokol of Sokol Associates. “Their continued product innovation, customer-first focus, and unique go-to-market strategies provide a perfect opportunity for us to maximize results with our customers in the field.”
The partnership comes at a time of rapid growth for Livingston Lures, as the company continues to expand its product lines in both the U.S. and Europe while maintaining its commitment to providing anglers with the most advanced and effective fishing lures on the market. With Sokol Associates’ expertise in retail representation and Livingston’s cutting-edge lure designs, the collaboration is expected to drive strong growth and deeper dealer support across key markets.