Plano’s industry-leading EDGE boxes deliver ultimate organization and protection, purpose-built for today’s most popular baits.
COLUMBIA, S.C. – Plano, the industry leader in tackle storage solutions, is expanding its award-winning EDGE series with four new models, the Deep Hang Box, Short Hang Box, Lipless Box and Hard Minnow Box. Designed to give anglers best-in-class protection and organization, these new boxes feature inserts that accommodate the most innovative bait families on the market.
“Many Anglers struggle to store their baits without wasting space or dealing with a mess,” said Matt Kosko, Sr. Product Manager, Plano. “With the new EDGE Boxes, our goal was to create a storage solution that keeps baits protected and easy to access, while maximizing capacity so anglers can store more lures in every box and stay organized on the water.”
All EDGE boxes feature a suite of Plano’s most premium technology, including a Dri-Loc seal for waterproof protection, built-in Rustrictor protection from rust and corrosion, an ultra-clear DuraView lid for quick content identification, and a single-latch design with labeling area for one-handed operation. Plano EDGE boxes are designed to maximize protection and organization of baits to improve efficiency while out on the water.
PLANO EDGE KEY FEATURES ACROSS ALL MODELS:
- Dri-Loc O-ring seal for waterproofing, with Water Wick divider and moisture-wicking packet for improved airflow.
- EZ Label labeling system with pre-cut and pre-separated vented dividers for customized and safe tackle organization.
- Rustrictor® base provides 360° rust prevention to keep gear safe.
- DuraView clear lid for quick content identification.
- Oversized latch for quick, secure, one-handed operation.
- Stackable design for convenient storage.
PLANO EDGE DEEP HANG BOX:
- Removable bait dividers are easy to remove for quick access and organization
- Designed to hold up to 48 baits, up to 7.75” in length
MODEL: PLASE504
MSRP: $94.99
PLANO EDGE SHORT HANG BOX:
- Removable bait dividers are easy to remove for quick access and organization
- Designed to hold up to 48 baits, up to 3.5″ in length
MODEL: PLASE703
MSRP: $84.99
PLANO EDGE LIPLESS BOX:
- Designed to hold up to 38 lipless crankbaits, up to 3″ in length
MODEL: PLASE607
MSRP: $59.99
PLANO EDGE HARD MINNOW BOX:
- Designed to hold up to 38 hard minnow baits, up to 3.5″ in length
MODEL: PLASE606
MSRP: $59.99
Available: September 2025
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.