| Fishing in the fall can often feel unpredictable, especially when grass begins to die back and bass move away from their summer patterns. As daylight shortens and temperatures drop, vegetation thins and oxygen levels fluctuate, which forces fish to relocate. Many anglers find this transition challenging, but those who stay persistent can uncover some of the biggest opportunities of the year. When bass bunch up in smaller areas of remaining cover, every bite can be from a quality fish. Success during this period depends on slowing down, paying attention to subtle signs of life, and committing to areas that still hold healthy vegetation. Once you identify where bass are feeding in the fading grass, it can easily become one of the most rewarding patterns of the entire season. Fishing the remaining vegetation requires a mix of patience and precision. Little changes, such as a small patch of greener grass, clearer water, or a pocket with visible bait activity, can make all the difference. Bass often use these isolated sections as staging areas, waiting for easy meals as baitfish pass through. Because of this, methodically working each section and revisiting key spots throughout the day can pay off big. The window for this bite doesn’t last long, but when you time it right, the combination of fewer anglers and concentrated fish can lead to some of the most memorable catches of the year.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Each is scented for complete and total attraction underwater, along with being made in the USA by real fishermen. We recently restocked the HellaMite Pro Pack, which is loaded with 60 baits in all six proven colors, plus three Owner Block Head Ned Jigs and a handy storage bag. This kit has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. We’ve also restocked our Green Pumpkin and Smoke Purple HellaMite. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to its superior performance and versatility. |
| As fall progresses, baitfish such as shad migrate into shallower creeks and flats where grass is starting to thin out. These zones create perfect feeding opportunities for bass because the dying grass concentrates oxygen and bait in small pockets. When you locate areas with visible bait movement or ripples on the surface, it’s a clear sign that predators are nearby. Focus your efforts around isolated grass clumps rather than vast mats since these smaller patches often attract active fish. Casting around these zones with a soft plastic lure such as a craw-styled bait or insect larva can help you imitate the natural forage bass are chasing. By keying in on areas where bait and dying vegetation overlap, anglers can consistently locate feeding bass throughout the fall transition. Pay attention to wind direction, as it can push both shad and bass into the same sections of a creek or flat, intensifying the feeding activity. Slight current or moving water often keeps these areas richer in oxygen, making them more appealing to active fish. It’s also wise to revisit productive stretches multiple times during the day since bass frequently cycle in and out as bait moves through. Early mornings and late afternoons tend to be the most active periods, but cloudy or breezy conditions can extend that bite window. Staying alert to surface disturbances, fleeing baitfish, or sudden bird activity can quickly reveal where the next big strike is about to happen.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes! |
| When bass target small forage during fall, they often become selective and difficult to fool with larger lures. Downsizing your presentation makes a major difference, whether you’re fishing a topwater or a subtle soft plastic near the surface. Compact, quiet lures that match the size and profile of young baitfish tend to trigger more strikes in clear, pressured water. Early mornings and calm conditions are ideal times to take advantage of this behavior before the sun pushes fish deeper into cover. When the surface bite slows, switching to a lightweight worm or beetle-style bait worked just beneath the surface can maintain success. Matching your presentation to the size and activity of the forage is one of the simplest yet most effective adjustments you can make in the fall. Pay close attention to how bass are reacting to your retrieve, and sometimes a steady pace works best, while other times short pauses or subtle twitches will draw more strikes. Clear water conditions make natural colors and realistic movements even more important, so focus on presentations that blend in rather than stand out. Light line and smaller hooks can also improve your results, giving your bait a more natural fall and lifelike action. In heavily pressured areas, a quiet, finesse approach can outproduce flashier tactics that may spook wary fish. By keeping your presentations small and natural, you’ll stay in tune with how bass feed in the fall and consistently turn tough conditions into productive days on the water.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| When the bite gets tough, few methods produce bigger bass in fall grass than flipping or punching through thick mats. This approach targets bass that use heavy vegetation as shade and ambush cover, allowing anglers to reach fish that most overlook. The key is to commit to this technique and cover water efficiently, knowing that quality outweighs quantity in this pattern. A streamlined soft plastic, such as a craw or lizard imitation, paired with a heavy weight helps penetrate dense cover quickly. Once your bait breaks through, allow it to rest momentarily. Many strikes tend to happen as it falls or settles in open pockets under the mat. By focusing on precision and patience, flipping and punching can deliver some of the heaviest fish of the season. Pay attention to how the grass feels as your bait falls. Small differences in density or resistance can indicate hidden openings where bass are holding. It’s also important to keep your line tight and rod ready, as strikes often come quickly and feel like nothing more than a soft tick. Working slowly down a stretch and repeating flips to key spots can reveal a pattern of where fish are positioned within the mats. Many anglers overlook how sound and vibration travel through vegetation, so keeping movements quiet and controlled helps avoid spooking fish. With persistence and focus, flipping and punching not only uncover hidden giants but also build the confidence needed to excel when conditions get tough.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| Edges are everything when it comes to fall grass fishing. Bass tend to hold along transitions. Whether that’s where the grass meets open water or where a mat creates shade beneath the surface. The inside edge often produces more bites because it combines cooler water, lower light, and better ambush conditions. Working parallel to these edges allows your bait to stay in the strike zone longer and cover more productive ground. Try varying your distance from the edge until you determine where bass are holding most consistently. Once you identify that pattern, you’ll find similar success along other stretches of grass with the same structure and conditions. Pay attention to subtle differences along the edge, such as a gap in the grass line, a point that extends outward, or a small pocket that breaks the contour. All of these can concentrate the fish. These type of irregularities often serve as ambush zones where bass wait for bait to pass by. If water clarity allows, observing how the grass transitions beneath the surface can reveal hidden sweet spots that many anglers overlook. Adjusting your casting angle can also make a big difference, especially when targeting edges that run deeper or taper off gradually. Once you learn to recognize these small structural cues, you’ll be able to duplicate the pattern across multiple locations and consistently catch quality fish.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added MidNight, Glow, and Ghost Worms! Our popular Watermelon Red Worms have been restocked as well. You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out, along with some of our newest colors, including the Brown Worm, Electric Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also Restocked 6-inch Worms, including Watermelon Red, Green Pumpkin, Black & Blue, Fire TGR, Wild Berries, Bone, 10w30 Synthetic, Zombie Blood, and Chocolate MNT! — all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater. |
| Getting your bait through thick vegetation cleanly is crucial to reaching fish that hide below. Choosing the right weight helps your presentation slip through grass without creating an unnatural splash or hanging up in stems. Many anglers prefer to start light and increase only as needed to maintain control. Slim-profile soft plastics such as craws or worms fall naturally through vegetation and minimize resistance. If the grass is too thick, trimming appendages or downsizing the bait slightly can help it pass through without disturbing the cover. The goal is to make a smooth, quiet entry that mimics natural prey movement and keeps your bait in the strike zone longer. Experimenting with different fall rates can also reveal what triggers more bites, and sometimes bass prefer a slow, fluttering descent, while other times a faster drop gets their attention. Water temperature and grass density often dictate how much weight you need, so stay flexible rather than sticking to one setup all day. It can also be helpful to check your bait frequently for bits of grass, as even small debris can ruin the action and turn fish away. Pay close attention to how your line feels on the fall, as any hesitation or sudden slack can signal a small strike or bite. By fine-tuning your weight and profile throughout the day, you’ll maintain efficiency, increase accuracy, and maximize your chances of connecting with big bass hiding deep in the vegetation.Introducing the Newest 8-Inch MagDingo Worms! These are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. The 10-count packs are now available in a variety of 6 crucial colors, including the 10w30 Synthetic, Black & Blue, Zombie Blood, Green Pumpkin, Wild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass. |
| Heavy vegetation demands specialized gear that balances strength, sensitivity, and control. A long, heavy-action rod provides leverage to move fish quickly out of dense cover without sacrificing accuracy. Pair it with strong braided line for maximum pulling power and minimal stretch, which improves hook penetration when punching mats. A moderate gear ratio on your reel, something not overly fast, offers more torque for hauling bass from thick grass. Having a dependable hook and smooth drag system ensures consistent hooksets even when fighting big fish in tight quarters. When your setup works together seamlessly, it lets you focus on reading conditions and making precise presentations that consistently produce results. It’s equally important to maintain your equipment so it performs at peak efficiency throughout the season. Regularly check your line for frays, retie knots often, and keep your reel clean and lubricated to prevent drag slip during a heavy pull. Using gear that feels balanced in your hands also reduces fatigue, allowing you to flip and punch all day with accuracy and confidence. Every component, from the rod’s backbone to the line strength, plays a role in transferring power and sensitivity directly to your hookset. When your gear is dialed in and properly maintained, you’ll have the confidence to fish heavy cover and land the bass that fall grass is known for producing. We have a wide variety of terminal tackle to choose from, but we’ve released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick changes. Owner Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! The WEEDLESS Block Head Jig features high-quality construction that helps increase your hook-up ratios and keep your bait clean from snagging rocks or vegetation. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box or backpack, making it perfect for your next adventure. |