Shakespeare Launches Fresh Take on Tackle Storage With Built-In Rod Holder Design

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Engineered for convenience, durability, and style—perfect for any fishing adventure.

COLUMBIA, S.C. – Shakespeare, a trusted name in fishing for generations, introduces a brand-new lineup of fun and functional tackle boxes designed to make every angler’s day on the water easier and more enjoyable. Utilizing a unique rod-holder design feature, these tackle boxes easily connect to rods, simplifying transportation and storage, while bringing a fresh, colorful look to fishing gear.

Engineered with both convenience and customization in mind, the new Shakespeare Tackleboxes include adjustable dividers that create up to 18 compartments for baits and tackle, ensuring organized and accessible storage. EVA foam inserts at the top of the tackle box allow the box to attach to a rod and stay protected, while a durable dual-latching system provides confidence that gear stays safely in place. With multiple color and pattern options available, anglers can match their tackle box to their personal style without sacrificing performance.

Compact and lightweight at just 10.7 x 6.65 x 1.45 inches, these tackle boxes are ideal for everything from quick weekend trips to full-day outings. Whether stored in a boat compartment, carried to the dock, or packed for shore fishing, the Shakespeare Tacklebox delivers dependable protection, organization, and style that make it a perfect addition to any angler’s gear lineup.

KEY FEATURES:

  • Built-in rod holder design for easy transportation and storage
  • EVA foam inserts for rod protection
  • Adjustable dividers to create up to 18 compartments for bait and tackle
  • Secure dual latching system
  • Various color and pattern options
  • Dimensions: 10.7 x 6.65 x 1.45 in

MSRP: $6.99
Available: November 2025

For more information about Shakespeare products, click here.

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.