| Cold water bass move less and tend to stay near bottom structure, making jig head choice especially important. Different head shapes control how a jig comes through the cover, how it sits on the bottom, and how natural it looks when paused. A well-chosen head helps maintain bottom contact without constantly snagging, which is crucial when bass are inactive. In winter, anglers often fish slower and deeper, so stability and balance matter more than speed. The right head also determines whether a jig stands upright or lays flat when stopped. That posture can make a craw-styled soft plastic, insect larva, or worm look far more realistic. Selecting a jig head that matches the bottom type and cover gives anglers a major advantage before the bait is even moved. It also allows anglers to fish with more confidence and less interruption from hang-ups. When a jig moves cleanly through structure, it stays in the strike zone longer. This is especially important during winter when bass are less willing to chase. A stable jig helps keep the presentation consistent from cast to cast. Consistency leads to better pattern recognition as conditions change. In the cold water, small efficiency gains often make the biggest difference.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Each is scented for complete and total attraction underwater, along with being made in the USA by real fishermen. We recently restocked the Midnight HellaMite and HellaMite Fun Pack, which is loaded with 18 HellaMite baits in all six proven colors, plus it comes with three Owner Block Head Ned Jigs. This kit has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. We’ve also restocked our Green Pumpkin and Smoke Purple HellaMite. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for a catch, thanks to its superior performance and versatility. |
| Winter bass frequently eat jigs when they are barely moving or completely still. Because cold water slows metabolism, bass prefer easy meals that don’t require chasing. A jig that maintains solid bottom contact stays in the strike zone longer. When paused, an upright jig allows soft plastics like craw-styled baits or larvae to hold their shape. Even without rod movement, small water displacement can make the bait look alive. This is why patience is essential when fishing with jigs in cold conditions. The bite comes during the pause rather than the retrieve. Longer pauses give bass more time to inspect the bait and commit. Many winter bites feel like extra weight instead of a sharp tap. Maintaining steady bottom contact helps anglers recognize these subtle changes. Moving the jig too often can pull it away just as a bass approaches. Slow, deliberate presentations better match how winter forage behaves. In cold water, stillness is often what seals the bite. By resisting the urge to constantly move the bait, anglers allow bass to decide on their own time. Trusting the pause often turns a slow winter day into a productive one.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The slight color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes! |
| In cold water, bass respond more to slow, natural movement than bright or flashy presentations. Skirt material influences how a jig behaves when it settles on the bottom. Some materials spread and relax slowly, creating a lifelike appearance without extra motion. This is especially effective when the jig is paired with low-action soft plastics like beetles, worms, or craw-styled baits. Long pauses allow the skirt to do the work instead of the angler. Keeping movement minimal helps match the slower pace of winter forage. Often, subtle motion is what convinces hesitant bass to commit. Excessive movement can actually signal danger to inactive fish. A jig that looks alive without being moved appears less threatening. This natural presentation encourages bass to investigate rather than ignore it. Subtle skirt motion also keeps the bait appealing during extended pauses. In winter, realism often outweighs visual flash. Letting the skirt breathe naturally can be the difference between a follow and a bite.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| Cold, clear water typically calls for simpler, natural color choices. Dark tones and earth-based hues closely resemble common winter forage. These colors maintain a strong silhouette without overwhelming inactive bass. Contrast is usually more effective than bright or multi-tone patterns. Matching jig colors to soft plastics like lizards, worms, or craw-styled baits keeps presentation cohesive. Overthinking color often leads anglers away from proven winter staples. Confidence in natural tones allows anglers to focus more on location and presentation. Natural colors blend into the environment instead of standing out unnaturally. This helps bass view the bait as part of their surroundings. In winter, bass rely more on shape and movement than flashy visuals. Consistent color choices also make it easier to identify productive patterns. When water clarity is high, subtlety becomes even more important. Keeping colors simple reduces decision fatigue and increases efficiency on the water.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| Winter bass prefer meals that appear slow and easy to catch. Trailers with excessive movement can actually reduce bites in cold water. Compact soft plastics with minimal appendage action tend to get eaten more consistently. Craw-styled baits without exaggerated flapping claws are especially effective. Smaller profiles also better match winter forage size. Soft plastics like insect larvae, beetles, or short worms excel when paired with slow jig presentations. Keeping the action small helps maintain realism and keeps bass from rejecting the bait. Low-action trailers allow the jig to stay in one place longer without looking unnatural. This makes the bait easier for bass to approach and inspect. Excessive motion can cause inactive fish to swipe short or miss entirely. A controlled profile also improves hook-up ratios in cold water. Trailers complement long pauses and bottom-focused retrieves. In winter, simplicity often leads to more committed bites.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from, but we just restocked our Charmeleon Worms and Brown Worms, which are some of our most popular colors. We also recently added Midnight, Glow, and Ghost Worms, along with Electric Chicken Worm and Goby Wan Worms! If you’re fast enough, you might be able to grab them before they’re completely sold out. Or you could experience our new wacky rigging kit while it’s still ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also Restocked 6-inch Worms, including Watermelon Red, Green Pumpkin, Black & Blue, Fire TGR, Wild Berries, Bone, 10w30 Synthetic, Zombie Blood, and Chocolate MNT! — all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another under light. |
| Small changes in fall rate often matter more than switching locations or bait styles. Bass may want a jig that sinks slowly one day and faster the next. Trailer size, buoyancy, and jig weight all influence how quickly a jig reaches the bottom. A slightly slower fall can keep the bait in front of bass longer. A faster fall can be better when fish are feeding directly on the bottom. Adjusting soft plastics like craw-styled baits or worms can fine-tune this effect. Learning to control fall rate gives anglers another powerful winter tool. Fall rate often determines whether a bass reacts or ignores the bait entirely. Even minor adjustments can change how natural-looking the presentation appears. Cold-water bass are more sensitive to unnatural movement. Dialing in fall speed helps match the behavior of winter forage. This approach allows anglers to adapt without constantly retying. In many cases, fall rate is the key trigger that turns interest into an aggressive bite.Introducing the Newest 8-Inch MagDingo Worms! These are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. Get your hands on our most popular color before it’s too late! We just restocked the Charmeleon MagDingo, but supply is limited. The 10-count packs are available in a variety of 7 crucial colors, including the 10w30 Synthetic, Black & Blue, Zombie Blood, Green Pumpkin, Wild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass. |
| Cold-water bites are often extremely subtle and easy to miss. Increased sensitivity helps anglers detect light pressure or slight movement. Hard bottom contact can also create sound that draws bass closer out of curiosity. Once fish approach, a slow-moving jig becomes an easy target. Minor modifications, such as reducing resistance near the hook point, improve hook-up ratios. This is especially helpful when bass only mouth soft plastics like worms or craw-styled baits. Small refinements often turn missed opportunities into landed fish during winter. Better sensitivity also allows anglers to feel changes in bottom composition. Understanding bottom transitions helps pinpoint where bass are holding. Sound can be used sparingly to draw attention without spooking fish. Subtle adjustments increase efficiency without changing the overall presentation. These refinements help compensate for shorter strike windows in cold water. In cold water winter fishing, details often matter more than major changes. We have a wide variety of terminal tackle to choose from, but we’ve released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick changes. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The WEEDLESS Block Head Jig features high-quality construction that helps increase your hook-up ratios and keep your bait clean from snagging rocks or vegetation. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. Owner Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box or backpack, making it perfect for your next adventure. |