| Flipping and pitching are close-range casting techniques designed for precision rather than distance. Flipping is typically used when targets are very close, allowing anglers to keep a fixed amount of line out for fast, repetitive presentations. Pitching extends that range slightly by releasing the lure and letting it travel farther under control. Both techniques rely on smooth, underhand motions rather than traditional overhead casts. The goal is to place a lure exactly where bass are holding, often inches from cover. These methods reduce unnecessary movement and keep the lure in the strike zone longer. Mastering when to flip versus when to pitch makes anglers far more efficient around high-percentage areas. Flipping excels when working multiple close targets efficiently without reeling in between presentations. Pitching becomes the better option when cover is slightly farther away or when a quieter, more deliberate entry is needed. Both techniques reward anglers who focus on consistency and rhythm rather than power. Proper timing of the release helps control accuracy and prevents overrunning the target. As anglers improve, they begin to recognize which technique best fits the distance, angle, and type of cover in front of them. Developing confidence in both approaches allows for quicker decisions and more effective presentations in tight fishing situations.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The slight color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes! |
| Bass commonly position themselves tight to cover, such as docks, bushes, laydowns, and vegetation for protection and ambush opportunities. Flipping and pitching allow anglers to reach these spots without crashing a lure through the area. Accurate placement is critical because bass in cover often will not move far to strike. Quiet presentations help prevent fish from spooking, especially in pressured or shallow water. Soft plastics like worms, craw-styled baits, or insect larvae can be placed directly into small openings in cover. This precise approach increases the chances of triggering reaction bites. Fishing cover effectively requires patience, control, and deliberate casts rather than speed. Heavy cover also provides shade and temperature stability, making it attractive to bass throughout much of the year. Bass use these areas as both feeding and resting zones, often positioning themselves on the best piece of available cover. Small openings, edges, and transitions within cover are especially productive targets. Flipping and pitching allow anglers to probe these high-percentage spots efficiently without disturbing surrounding areas. The closer a lure lands to the cover, the more likely it is to draw an instinctive response. Targeting cover with precision leads to more opportunities and quality bites.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| Fishing around cover demands lures that move cleanly without snagging. Weedless-rigged soft plastics are ideal because they slide through cover while still looking natural. Lizards, beetles, worms, and craw-styled baits can be worked into tight areas with minimal hang-ups. Open-hook presentations increase frustration and reduce efficiency in heavy cover situations. More importantly, controlled underhand casting motions make exposed hooks unsafe during pitching and flipping. Weedless setups allow anglers to focus on placement instead of constantly freeing snags. Confidence in a clean presentation leads to better execution and more consistent bites. Weedless rigs also allow anglers to fish deeper into cover where bass often feel most secure. This added access increases the likelihood of reaching fish that are less pressured and more willing to bite. Proper rigging helps soft plastics move naturally as they fall or rest in place. When a lure enters cover cleanly, it stays in the strike zone longer without needing constant adjustments. Reduced snagging keeps presentations efficient and maintains rhythm throughout the day. Trusting weedless setups builds confidence and improves overall effectiveness around cover.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| Rod selection plays a major role in successful flipping and pitching. A fast-action rod provides enough tip flex to load smoothly and deliver controlled casts. This action helps guide the lure accurately while maintaining feel during the presentation. Medium-heavy power is versatile enough for most cover situations and common soft plastic weights. Heavier cover may require additional backbone, but tip responsiveness remains important. Rods that are too stiff reduce accuracy and demand more wrist movement. The right balance of power and action improves both casting control and hook-setting ability. Rod length also contributes to leverage and casting efficiency, especially when working around close targets. Longer rods help move line quickly and improve control during short-range presentations. A balanced rod reduces fatigue and allows for smoother, repeatable motions throughout the day. Sensitivity is important for detecting subtle bites when bass inhale a soft plastic in cover. Using the proper rod power helps drive the hook home without overpowering the fish at close range. Choosing the right setup ultimately improves your accuracy, confidence, and consistency when flipping and pitching.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Each is scented for complete and total attraction underwater, along with being made in the USA by real fishermen. We recently restocked the Midnight HellaMite and HellaMite Fun Pack, which is loaded with 18 HellaMite baits in all six proven colors, plus it comes with three Owner Block Head Ned Jigs. This kit has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. We’ve also restocked our Green Pumpkin and Smoke Purple HellaMite. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for a nice catch, thanks to its superior performance and versatility of the HellaMite. |
| Although many anglers associate pitching with baitcasting gear, spinning setups can be just as effective. Line control is achieved by feathering the line with a finger as the lure travels toward the target. This technique allows anglers to slow the lure mid-flight and stop it precisely where needed. Spinning gear excels when pitching lighter soft plastics such as small worms, beetles, or insect larvae. The method requires practice but offers excellent control once learned. Accurate pitching with spinning gear expands versatility in finesse situations. This approach is especially useful when fishing tight targets with lighter presentations. Spinning gear also provides smooth line release, which helps maintain accuracy at shorter distances. Lighter line and smaller soft plastics can be delivered quietly with minimal effort. This setup is particularly helpful when bass are pressured or holding in shallow cover. Developing consistent finger control improves timing and placement with each cast. Spinning setups allow anglers to adapt quickly without switching techniques or gear. Mastering this option adds another effective tool for precise presentations around cover.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from, but we just restocked Charmeleon Worms and Brown Worms, which are some of our most popular colors. We also recently added Midnight, Glow, and Ghost Worms, along with Electric Chicken Worm and Goby Wan Worms! If you’re fast enough, you might be able to grab them before they’re completely sold out. Or you could experience our new wacky rigging kit while it’s still ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also Restocked 6-inch Worms, including Watermelon Red, Green Pumpkin, Black & Blue, Fire TGR, Wild Berries, Bone, 10w30 Synthetic, Zombie Blood, and Chocolate MNT! — all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift to different colors under the light. |
| A quiet lure entry is often the difference between a strike and a missed opportunity. Bass holding tight to cover are highly sensitive to unnatural disturbances. Feathering the line at the end of a cast allows the lure to settle gently into position. Soft entries are especially effective when pitching to shallow targets or isolated cover. Worms or craw-styled soft plastics appear more natural when they enter the water without a splash. Many strikes occur immediately after a subtle entry because the fish feels undisturbed. Precision and silence work together to maximize success. A loud splash can push bass deeper into cover or cause them to ignore the presentation entirely. Soft entries help maintain a natural fall, which is critical when fishing close-range targets. Slowing the lure just before it touches the water improves control and accuracy. This technique becomes even more important in clear or heavily pressured water. Quiet presentations give bass more confidence to inspect and commit to the lure. Focusing on silent entries leads to more immediate and decisive bites.Introducing the Newest 8-Inch MagDingo Worms! These are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. Get your hands on our most popular color before it’s too late! We just restocked the Charmeleon MagDingo, but supply is limited. The 10-count packs are available in a variety of 7 crucial colors, including the 10w30 Synthetic, Black & Blue, Zombie Blood, Green Pumpkin, Wild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass. |
| Flipping and pitching are skills that can be practiced almost anywhere. Limited space is not a problem because these techniques rely on short, controlled motions. Practicing indoors or outdoors helps build muscle memory without pressure. Simple targets encourage focus on accuracy rather than distance. As consistency improves, anglers can practice landing the lure softly without bounce. Using weighted practice setups or hookless rigs keeps practice safe and productive. Time spent practicing off the water directly translates into more effective fishing time on the water. Regular practice sharpens timing and improves overall coordination. Repetition helps eliminate unnecessary movement and builds confidence in each cast. Practicing from different angles prepares anglers for real-world situations around cover. Varying target sizes helps refine both accuracy and control. Short, focused practice sessions are often more effective than long, unfocused ones. Off-water practice leads to smoother, more precise presentations when it matters. We have a wide variety of terminal tackle to choose from, but for flipping and pitching, we offer the 4x Jungle Flippin Hook, which is designed for big fish and the toughest conditions. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. WEEDLESS Block Head Jigs feature high-quality construction that helps increase your hook-up ratios and keep your bait clean from snagging rocks or vegetation. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. We’ve also released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick swaps. Shakey Ultraheads can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. Owner Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. The popular The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box or backpack, making it perfect. |
