Feb. 27, 2026
melin named Takeoff Sponsor of the 2026 Bass Pro Shops Bassmaster Classic Presented by Under Armour
BIRMINGHAM, Ala. — B.A.S.S. today announced that melin, a premium headwear brand focused on performance and built for life outdoors, has been named the Takeoff Sponsor of the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour, to be held in Knoxville, Tenn.
As Takeoff Sponsor, will play a prominent role in one of the most iconic and anticipated traditions in professional bass fishing — the daily tournament takeoff. Takeoff festivities will take place at Volunteer Landing, 400 Neyland Drive, Knoxville, TN 37902, beginning at 7:45 a.m. ET each morning, as the world’s best anglers depart for competition during bass fishing’s most prestigious championship.
The Bassmaster Classic is widely regarded as the sport’s premier event, drawing tens of thousands of fans on-site and millions more through live broadcast and digital coverage. The daily takeoffs provides one of the most exciting fan experiences of Classic week, offering spectators a front-row view as Elite Series pros blast off to chase a world championship title.
“The Bassmaster Classic is the pinnacle of competitive fishing, and we’re honored to be the official headwear sponsor,” said Brian McDonell, Co-Founder and President of melin. “We build hats for life on the water, so this partnership felt like a natural fit. We’re looking forward to the excitement of being on-site in March and furthering this partnership in the years to come.”
Known for its innovative approach to headwear, melin has become a leading brand among anglers and outdoor enthusiasts by combining premium materials with performance-driven design and problem solving details. Built to withstand sun, sweat and water, melin hats are engineered specifically for demanding environments — making them a natural partner for Bassmaster anglers who spend long days competing in changing conditions.
The partnership aligns melin with the passion and energy of the Bassmaster Classic fan base while enhancing the takeoff experience at Volunteer Landing, one of Knoxville’s signature waterfront venues. With its scenic backdrop along the Tennessee River, Volunteer Landing will serve as a centerpiece of Classic week festivities, welcoming fans each morning for the ceremonial start of competition.
“The Classic takeoff is one of the most exciting and memorable moments in all of sportfishing, and melin is a perfect partner to help elevate that experience for our fans,” said Phillip Johnson, Chief Operating Officer of B.A.S.S. “Their brand reflects the lifestyle of anglers who live and breathe time on the water, and we’re proud to welcome them as Takeoff Sponsor for the 2026 Bassmaster Classic in Knoxville. This partnership adds another premium element to an already unforgettable week for competitors and spectators alike.”
The 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour will bring together the best anglers in the world to compete for the most coveted title in bass fishing. In addition to daily takeoffs and weigh-ins, Classic week will feature the Bassmaster Classic Outdoors Expo, sponsor activations, community events and extensive coverage across Bassmaster platforms.
melin’s on-site presence will include fan engagement opportunities at the takeoff site and throughout Classic week, offering anglers and spectators a chance to connect with the brand and explore its latest performance headwear products on their mobile Customer Experience Lab.
The 2026 Bassmaster Classic in Knoxville is expected to generate significant economic impact for the region while showcasing East Tennessee’s rich fishing heritage, vibrant outdoor culture and welcoming community.
For more information about the 2026 Bass Pro Shops Bassmaster Classic presented by Under Armour, visit Bassmaster.com.
About melin
melin is committed to crafting the world’s most premium headwear. With a focus on highest quality materials, unique details and problem-solving innovation, melin sets itself apart by delivering headwear that outperforms and redefines industry standards. melin is committed to elevating the headwear experience and providing enthusiasts with the perfect blend of performance and style for any adventure.