Introduction: The team at ARK fishing leveraged ICAST to roll out three new rod lines targeting value to mainstream oriented anglers. These build upon the success of the higher end Reinforcer lines and feature clean lines and the Essence Series in particular offers much of what we like about the Reinforcer but at a much lower price.
This year Ark Fishing launched a trip of more affordable rods starting with the Essence
Essence Series: The Essence looks like the little brother pf the Reinforcer with dark blanks and AAA grade cork handles. These rods all make use of solid handles mated to 40-ton carbon fiber blanks that are enhanced with nano-tubes between the various layers. Ark describes this construction as a method to improve both strength and sensitivity.
