October 30, 2019
B.A.S.S. Adds New Chief Revenue Officer
BIRMINGHAM, Ala. — B.A.S.S., the world’s largest fishing organization, is pleased to announce the appointment of Tim Sullivan as Chief Revenue Officer. With a background in strategy, partnership development and advertising, Sullivan will focus on revenue generation, driving digital content strategies and growing the Bassmaster brand’s reach.
“We are happy to welcome Tim to the B.A.S.S. team,” said Bruce Akin, CEO of B.A.S.S. “For 50 years, we have been the preeminent name in sportfishing, and have a strategic vision for growing both our sport and brand, and know that Tim will play a key role in helping to accomplish this goal.”
Sullivan brings more than 15 years of experience in television, event and digital advertising to B.A.S.S., most recently as the Vice President of Sales Strategy & Development for Gray Television (previously Raycom Media). In previous roles with Time Inc., PlaceIQ and AT&T AdWorks, Sullivan cultivated strategic relationships with a variety of Fortune 500 businesses. He also served as Director of Sponsorship Sales for MLB Advanced Media, working alongside all 30 major league clubs and MLB.com to create experiences for baseball fans across the country.
“We are thrilled to have Tim join the B.A.S.S. team as our Chief Revenue Officer,” said Chase Anderson, B.A.S.S. Chairman. “Tim has displayed a unique ability to grow mutually beneficial business partnerships in the constantly evolving media and sports sponsorship landscapes, and I am confident our partners will welcome Tim’s collaborative approach. The addition of Tim’s strategic insight will support our efforts to grow the Bassmaster brand and introduce more people to the excitement and joy of fishing.”
Sullivan studied both English and Marketing at the University of Vermont in Burlington, Va., where he earned his B.A.
“There’s no better honor than being awarded this special role,” Sullivan said. “B.A.S.S. is the shield and the keeper of the culture of the sport. By focusing our efforts on professional, tutorial and lifestyle — as well as conservation — we will continue to grow this fantastic brand.”