Livingston Lures – The Mustang
The Mustang is a 7-inch, 3.5-ounce swimbait built to command attention from bass, walleye, and saltwater predators.
Compact yet powerful, it delivers lifelike action with...
Fishing Creators Join Z-Man Family!
Reeling in New Talent
Z-Man® Supercharges Marketing Team with Anglers-Turned-Creators
Jonathan Dietz holds up two 7-pound bass fom an MLF Qualifier on Lake Okeechobee in 2023.
Ladson,...
Bass Pro Shops, White River Marine Group, Acquires Legendary Water Sports Brand Hobie
Distributed in 70 countries worldwide, White River Marine Group’s legendary family of brands includes such iconic names as Tracker, Ranger, Nitro, Sun Tracker, Regency,...
Berkley Goes Shallow with New Shallow Money Badger
Same Trusted Money Badger Action – Now Built to Dominate the Shallows.
COLUMBIA, S.C. – Berkley is adding the perfect complement to an angler favorite with...
Missile Baits Names Ryan Escutia as New Director of Sales
Missile Baits Names Ryan Escutia as New Director of Sales
Salem, VA – September 22, 2025 – Missile Baits, a leading innovator in bass fishing...
