Every Vexus is tank tested by Bobby
Every Vexus is tank tested by BobbyThe story of Lauri Rapala tank testing and hand tuning every single one of his iconic lures to...
The Base Layer That Works as Hard as You Do
Jacksonville, FL — October 2, 2025— Gill introduces its new Base Layer Collection, the ultimate foundation for any outdoor layering system. Designed to keep anglers and adventurers...
Affordable Advancements
Affordable Advancements
Vastly improved CROSSFIRE LT spinning reels and combos now feature core DAIWA technologies while maintaining attractive pricing
FOOTHILL RANCH, CA (October 21, 2025) –...
Berkley Cranks Up the Volume with the Screamin’ Choppo
Louder, sharper, and built to stand out—topwater commotion just got an upgrade.
COLUMBIA, S.C. – Crank up the commotion – Berkley is turning up the...
The Next Evolution of Veritas: Abu Garcia Introduces the Veritas Tournament Series
Bringing tournament performance to the proven Veritas name.
COLUMBIA, S.C. – Abu Garcia is once again delivering the next level of tournament-grade performance, in a familiar...
