Plano Expands EDGE Utility Box Lineup with Four New Bait-Specific Models
Plano’s industry-leading EDGE boxes deliver ultimate organization and protection, purpose-built for today’s most popular baits.
COLUMBIA, S.C. – Plano, the industry leader in tackle storage solutions,...
Livingston Lures – The Mustang
The Mustang is a 7-inch, 3.5-ounce swimbait built to command attention from bass, walleye, and saltwater predators.
Compact yet powerful, it delivers lifelike action with...
Fishing Creators Join Z-Man Family!
Reeling in New Talent
Z-Man® Supercharges Marketing Team with Anglers-Turned-Creators
Jonathan Dietz holds up two 7-pound bass fom an MLF Qualifier on Lake Okeechobee in 2023.
Ladson,...
Bass Pro Shops, White River Marine Group, Acquires Legendary Water Sports Brand Hobie
Distributed in 70 countries worldwide, White River Marine Group’s legendary family of brands includes such iconic names as Tracker, Ranger, Nitro, Sun Tracker, Regency,...
Berkley Goes Shallow with New Shallow Money Badger
Same Trusted Money Badger Action – Now Built to Dominate the Shallows.
COLUMBIA, S.C. – Berkley is adding the perfect complement to an angler favorite with...
