Command the Water Column with the New Berkley Ripfish
Crisp vibrations, high-pitched rattles, and ultra-natural movement—all in one uniquely designed bait.
COLUMBIA, S.C. – Berkley is breaking barriers with the new Ripfish, a first-of-its-kind combination...
Popular Pant Garners Rave Reviews
Popular Pant Garners Rave Reviews
Whitewater Fishing’s Luswea Jogger merges key fishing and boating features with performance and contemporary stylings
MUSKEGON, Mich. (October 6, 2025) –...
Rocky Talkie Expands Ambassador Team Into Hunt and Fish
Rocky Talkie Expands Ambassador Team Into Hunt and Fish
New partnerships highlight the brand’s growth beyond climbing and skiing into new outdoor pursuits
DENVER, Colo. (October...
Plano Expands EDGE Utility Box Lineup with Four New Bait-Specific Models
Plano’s industry-leading EDGE boxes deliver ultimate organization and protection, purpose-built for today’s most popular baits.
COLUMBIA, S.C. – Plano, the industry leader in tackle storage solutions,...
Livingston Lures – The Mustang
The Mustang is a 7-inch, 3.5-ounce swimbait built to command attention from bass, walleye, and saltwater predators.
Compact yet powerful, it delivers lifelike action with...
