Saturday, January 17, 2026

Bass News

Command the Water Column with the New Berkley Ripfish

Crisp vibrations, high-pitched rattles, and ultra-natural movement—all in one uniquely designed bait. COLUMBIA, S.C. – Berkley is breaking barriers with the new Ripfish, a first-of-its-kind combination...

Popular Pant Garners Rave Reviews

Popular Pant Garners Rave Reviews Whitewater Fishing’s Luswea Jogger merges key fishing and boating features with performance and contemporary stylings MUSKEGON, Mich. (October 6, 2025) –...

Rocky Talkie Expands Ambassador Team Into Hunt and Fish

Rocky Talkie Expands Ambassador Team Into Hunt and Fish New partnerships highlight the brand’s growth beyond climbing and skiing into new outdoor pursuits DENVER, Colo. (October...

Plano Expands EDGE Utility Box Lineup with Four New Bait-Specific Models

Plano’s industry-leading EDGE boxes deliver ultimate organization and protection, purpose-built for today’s most popular baits. COLUMBIA, S.C. – Plano, the industry leader in tackle storage solutions,...

Livingston Lures – The Mustang

The Mustang is a 7-inch, 3.5-ounce swimbait built to command attention from bass, walleye, and saltwater predators. Compact yet powerful, it delivers lifelike action with...

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