Elite Travel Series Now Available
DAIWA’s new ARDITO travel rod series includes a premium telescoping model that morphs into its own case and fits in...
TATULA Spins Another Web
DAIWA’s new versatile TATULA SV100 – with the SV BOOST System – is now available at dealers nationwide.
FOOTHILL RANCH, CA (December...
Elevating the Everyday Fishing Line
Unequaled XBRAID X8 8-strand braided fishing line sets the benchmark for multipurpose applications and multispecies fishing.
FOOTHILL RANCH, CA (November 22,...
Frankenstein Project
Ever Green stitches together crankbait and jerkbait body parts to create the monster of all hardbaits, the new DXV-18.
FOOTHILL RANCH, CA (October 22,...
Sophisticated Swimbait
Ever Green’s new Last Ace 140 Swim sets new highwater mark in the swimbait category.
FOOTHILL RANCH, CA (October 4, 2024) – Fish aren’t...