Product News

  Victory is Complete 17 all-new bass-centric Victory rod models to debut at ICAST 2021, expanding the series that helps bass anglers win to 25 total...

Expert Crafting Daiwa introduces most advanced jerkbait ever at ICAST For Daiwa’s latest color catalog and/or information on Daiwa dealers in your area, call Daiwa’s Customer...

Celebrate Angling Independence Go where you want to go, do what you want to do. PARK FALLS, Wisc. (July 12, 2021) – Anglers fished in record...

Disappears into the Water Column  Daiwa’s new premium Samurai J-Fluoro Hidden Concept unseen by fish.  Cypress, CA (July 9, 2021) – Monofilament is dead. The original...

Buzzing Through Orlando Ever Green’s new LOUDBUZZ Buzzbait is ultra-loud, tracks straight, and fishes from slow to fast with ease. Cypress, CA (July 8, 2021) –...