Gill Aqua Parka Expands Lineup with New Colorways Built for Year-Round Adventure
Jacksonville, FL — January 2026 — The Aqua Parka, a trusted essential for outdoor explorers, boaters, and anglers, is now available in new colorways—bringing a...
How to Find Bass in Winter!
During winter, bass prioritize areas that allow them to adjust depth with minimal effort. Steep banks, sharp drops, and abrupt depth changes let bass...
Lowrance® Unveils ActiveTarget® 2 XL:
Lowrance® Unveils ActiveTarget® 2 XL:
The Clearest, Most Comprehensive Live Sonar Yet
Tulsa, Okla. (January 14, 2026) – Lowrance®, a world-leader in fishing electronics, today introduced ActiveTarget® 2 XL,...
EGO Fishing’s new FIRESTEEL Tool Kit packs a pile of fishing necessities into one affordable purchase
Comprehensive Kit
EGO Fishing’s new FIRESTEEL Tool Kit packs a pile of fishing necessities into one affordable purchase
Caldwell, ID (January 13, 2026) – If EGO...
Fish Shallow for More Bass in Winter!
It’s a common belief that bass head to deep water in winter, but that’s not always the case. In shallow lakes, rivers, or areas...
