The Hot Bite

Parent Company Of Pure Fishing Takes On Part Stake In Rapala

If you have been keeping tabs on the latest fishing industry news over the past several months, you might have noticed a new, and...

U.S. Army Partners With MLF For 2021 High School Series

In one regard or another, sponsorship serves as the driving force behind nearly every facet of competitive angling. Sponsors serve as the financial means...

A Trophy-Size Acquisition: Rather Outdoors Set To Acquire Zebco

Rather Outdoors, previously known as Lew’s Tackle, has grown into one of the world’s largest retailers of fishing related products over the past several...

What Does Johnny Morris Have Up His Sleeve?

The name Johnny Morris is synonymous with the world of bass fishing, as well as outdoor sporting culture as a whole. Morris, previously a...

What is “the Hot Bite” by Josh Boyd

The world of professional bass fishing is enormous in scope and ever-changing. The landscape of the sport itself continually evolves, from day to day,...

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