Garmin has signed on as a Supporting Sponsor for the Bassmaster Tournament Trail. Todd Auten, above, is one of 18 Bassmaster Elite Series anglers who are on Garmin’s national pro team.
Photo by B.A.S.S.
February 4, 2020
Garmin® Signs Multiyear Deal To Sponsor Bassmaster Tournament TrailPrint This Post
BIRMINGHAM, Ala. — Garmin, a pioneer in GPS navigation and wireless devices, has signed a three-year deal to become a sponsor of the Bassmaster Tournament Trail, B.A.S.S. announced today.
“B.A.S.S. fans and anglers are not only enthusiastic about fishing and boating, they genuinely enjoy spending time outdoors,” said Bruce Akin, B.A.S.S. CEO. “That makes Garmin a natural fit to team with our tournament series to reach an audience that is passionate about living an active lifestyle.”
Garmin will be a Supporting Sponsor for the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship and the grass-roots TNT Fireworks B.A.S.S. Nation regional and championship tournaments. As a sponsor, Garmin will have an opportunity to engage with avid fans during the Bassmaster Outdoors Expo at Elite events and live weigh-ins for other trail series tournaments.
“Garmin is proud to be a supporting sponsor of B.A.S.S. and further strengthen our continued relationship with this iconic fishing brand,” said Dave Dunn, Garmin Director of Marine Sales. “We are deeply committed to the freshwater fishing industry, and B.A.S.S. is a great place for us to showcase our award-winning products and technologies to anglers of all ages and skill levels.”
The relationship between Garmin and B.A.S.S. is already strong, with 18 members of the brand’s national pro team competing on the 2020 Bassmaster Elite Series, ranging from veteran anglers Todd Auten and Clark Wendlandt to newcomer Bryan Schmitt.
Garmin was recently named Manufacturer of the Year for the fifth consecutive year by the National Marine Electronics Association (NMEA), an honor given to the most recognized marine electronics company for support of products in the field. Garmin’s portfolio includes some of the industry’s most sophisticated chartplotters and touchscreen multifunction displays, sonar technology, high-definition radar, autopilots, high-resolution mapping, sailing instrumentation, audio, entertainment, trolling motors and other products and services that are known for innovation, reliability, and ease-of-use. For more information, visit garmin.com/newsroom.
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Headquartered in Birmingham, Ala., the 515,000-member organization’s fully integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2 and The Pursuit Channel), radio show (Bassmaster Radio), social media programs and events. For more than 50 years, B.A.S.S. has been dedicated to access, conservation and youth fishing.
The Bassmaster Tournament Trail includes the most prestigious events at each level of competition, including the Bassmaster Elite Series, Basspro.com Bassmaster Opens Series, TNT Fireworks B.A.S.S. Nation Series, Carhartt Bassmaster College Series presented by Bass Pro Shops, Mossy Oak Fishing Bassmaster High School Series presented by Academy Sports + Outdoors, Bassmaster Team Championship, new Huk Bassmaster B.A.S.S. Nation Kayak Series powered by TourneyX presented by Abu Garcia and the ultimate celebration of competitive fishing, the Academy Sports + Outdoors Bassmaster Classic presented by Huk.