New LIVETARGET Injected Core Technology™ Baits Earn a Trifecta of Awards at ICAST 2019



New LIVETARGET Injected Core Technology Baits

Earn a Trifecta of Awards at ICAST 2019

These three award-winning ICT baits are available for purchase right now!

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Niagara-on-the-Lake, ON (July 18, 2019) – LIVETARGET was eager to unveil an exciting, new bait-manufacturing technology at last week’s ICAST show in the form of numerous revolutionary baits that incorporate their exciting, all-new construction innovation – Injected Core Technology (ICT). This technology clearly resonated with show attendees – so much, in fact, that LIVETARGET took home top honors in three different award categories: Best Freshwater Hard Lure – LIVETARGET Erratic Shiner; Best Saltwater Hard Lure – LIVETARGET Flutter Sardine; and Best Saltwater Soft Lure – LIVETARGET Slow-Roll Shiner.

There were more than 650 entries in 4 categories at this year’s ICAST New Product Showcase.  LIVERARGET swept 3 of the 4 categories, drawing world-wide attention to their new and advanced technology.

Always striving to Match-the-Hatch®, LIVETARGET’s Injected Core Technology is an entirely new innovation in bait design that offers heightened realism on multiple levels. Recognizing that traditional manufacturing techniques lack both realism and detail, LIVETARGET ICT merges realism with function like never before.

For years, lure manufacturers have struggled to create baits that are realistic in profile while also maintaining the desired action. The challenge? In order to create an accurate action, a mechanical shape was necessary. Whether it was the wide shape of a spoon that generated a wobble action or a paddletail that gave a swimbait its signature rolling action, the mechanics used to create the strike-provoking movement always took away from the realism of the lure. The problem? A game fish that is attracted to the flash and movement can easily become wary once it gets close enough to see the off-putting and unnatural mechanical profile.



LIVETARGET’s solution is ICT. A lifelike Inner-Core is constructed with realistic forage profiles, detailed anatomy and vibrant colors. The core is then encapsulated in a clear, durable Exo-Skin, which generates the bait’s signature action, but is less noticeable underwater. Game fish focus on the natural profile of the Inner-Core and are not alarmed by the action-generating mechanics. The result is a line of baits that perfectly Match-the-Hatch® in both anatomy and action.

Anglers Win!

ICT lures catch more fish because they look more realistic; not only from a distance, but more importantly, up close. One of the most significant advantages of ICT is the ratio of plastic between the Inner-Core and Exo-Skin. The Inner-Core is approximately 30% smaller than the overall cubic mass of the entire lure. That means anglers can present a smaller hatch size but still have the advantages of throwing a bigger bait. This presents additional benefits, such as increased water displacement, extra weight for longer casts and the ability to use larger hooks while presenting a smaller hatch.

Here’s a closer look at the specific ICT baits that media and retailers voted as the best in each of their respective categories!


ICAST 2019 BEST FRESHWATER HARD LURELIVETARGET’s ICT Erratic Shiner behaves like a traditional casting spoon but has the narrow profile of a common shiner or minnow. With Injected Core Technology, the lure has a lifelike Inner-Core that mimics a small fleeing baitfish. The Exo-Skin gives the lure an erratic wide-wobble action, bringing the Inner-Core to life. The metallic core produces a pulsating flash, drawing in nearby game fish. Weight distribution of the bait makes for effortlessly long casts. Comes in 4 weights and 10 colors. Ideal for both fresh and saltwater. MSRP: $9.99 USD.

ICAST 2019 BEST SALTWATER HARD LURELIVETARGET’s ICT Flutter Sardine is a jigging spoon with an erratic twitch and a dynamic falling action that’s anatomically accurate and features an exceptionally realistic profile compared to traditional jigging spoons. Injected Core Technology enables the Inner-Core to host a lifelike sardine profile, while the Exo-Skin gives the lure its signature flutter action. Perfect for a host of saltwater fishing applications with a saltwater-grade hook, it’s available in 5 weights and 6 colors. MSRP: $9.99 USD.


ICAST 2019 BEST SALTWATER SOFT LURE – LIVETARGET’s ICT Slow-Roll Shiner is an unrigged paddletail swimbait that mimics a fleeing thin-profiled baitfish. It features Injected Core Technology, offering improved baitfish profile and detail over traditional paddletail swimbaits. Hard-thumping and a rolling body action creates a subtle and enticing action, while LIVETARGET’s unique, proprietary metallic core produces a radiant flash far more reflective and better balanced compared to traditional paddletail baits and old school foil inserts. Comes in 3 sizes and 6 colors. Ideal for both freshwater and saltwater. MSRP: $9.99 USD.

Get Them Right Now!

LIVETARGET is proud to offer both dealers and anglers the full arsenal of ICT baits just introduced last week at ICAST for a multitude of diverse angling applications. These include the surface/sub-surface ICT Freestyle Frog commotion frog, ICT Flutter Shad and ICT Flutter Sardine jigging spoons, ICT Erratic Shiner casting spoon; ICT Slow-Roll Shiner swimbait; ICT Ghost Tail Minnow drop shot, and ICT Twitch Minnow and ICT Skip Shad soft jerkbaits.

(Due to strong demand, some sizes and colors are temporarily unavailable.)