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Unleash the Secrets to Epic Pre-Spawn Bass Fishing: The Ultimate Guide to Catch More and Bigger Fish!

Spring whispers its arrival, warming the air and stirring life in the lakes and rivers. For bass anglers, this is a special time – the pre-spawn period, when these feisty fish transition from their winter slumber to prepare for spawning. It’s a window of opportunity to witness their feeding frenzy and, with the right approach, land a trophy catch.

But for new anglers, this dance between fish and fisherman can seem complex. Fear not! This guide will break down the basics, equipping you to join the excitement of pre-spawn bass fishing.

Where to Find the Big Guys:

Imagine bass as hungry shoppers stocking up before a big sale. They’ll be cruising deeper channels that lead to shallow spawning grounds. Think sharp bends, underwater humps, and points jutting out like supermarket entrances. In deep lakes, look for underwater shelves or ledges, especially near creek channels – their preferred aisles. Remember, past spawning locations are golden intel, so jot them down for next year!

Lure Arsenal: Tools for the Trade:

Bass are like curious customers; they respond to different tactics. Here’s your shopping list:

  • Jigs: Think of these as weighted minnows, perfect for mimicking bottom-dwelling snacks. Cast, let it sink, and then slowly drag it along the “aisles.”
  • Crankbaits: These dive and wobble, imitating baitfish darting through the water. Use them near weed beds or fallen trees – the “fish markets” of the underwater world.
  • Spinnerbaits: Flashy and noisy, these are like attention-grabbing discount signs. Cast them in shallow water or around cover to lure curious bass.
  • Topwater lures: Buzzing, popping, or walking across the surface, these create a commotion that tempts bass into a feeding frenzy. Imagine them as irresistible street vendors!

Choosing the Right Bait:

Bass have their preferences, too. During pre-spawn, they love crawfish, so choose lures that mimic their size, shape, and movement. Think black and blue jigs or craw-shaped crankbaits. Flashy lures that imitate smaller baitfish are also effective. Remember, as the water warms (around 60°F), bass move shallower, so adjust your lure selection accordingly.

Remember:

  • Respect the Resource: Always handle bass carefully and release them unharmed if you don’t plan to keep them.
  • Start Simple: Don’t overwhelm yourself with too many techniques. Master one or two and build your skills from there.
  • Observe and Adapt: Watch the water, learn from other anglers, and adjust your approach based on the conditions.

Pre-spawn bass fishing is a rewarding adventure. With a little knowledge and the right tools, you’ll be decoding the dance and reeling in your own success story. So, grab your gear, hit the water, and enjoy the thrill of the chase!



Unveiling the Mystery: NC Angler William Wofford’s Jaw-Dropping 15.14lb Record-Breaking Bass Catch!

The Elusive Secret: Unlocking the Mystery of William Wofford’s Record-Breaking Largemouth Bass weighing 15.14lbs

By Brian Carter

A largemouth Bass of this magnitude, even caught on a farm pond, is indeed one for the ages. The tale of William H. Wofford’s breathtaking catch has captivated anglers far and wide, and yet, one crucial element remains shrouded in mystery—the bait and tackle used to lure this monstrous bass. As anglers, we all have our cherished secrets, but with giants like these, curiosity takes hold, and we can’t help but wonder how it all unfolded on that unforgettable day.

It’s natural to speculate whether the knowledge of William’s remarkable feat lies within his closest circle—his family and friends. Were they witnesses to the epic battle that unfolded? Perhaps they hold the key to unveiling the elusive secret. Did the bait have a special significance—a well-guarded secret passed down through generations? These questions swirl in the minds of angling enthusiasts, a constant pondering of the unknown that leaves us hungry for answers.

But sometimes, it’s the enigma itself that makes these stories so enthralling. The allure of the unknown, the missing puzzle piece, and the endless possibilities keep us captivated. The mystique surrounding William’s record-breaking catch adds to its legendary status, reminding us that in the realm of angling, there are moments that transcend the limits of comprehension.

Despite the lack of concrete answers, we must acknowledge William’s accomplishment. The record stands tall and unassailable, etched in angling history, bestowing honor and respect upon his name. Until the next monumental catch is made, we will forever remember William Wofford and his incredible achievement.

As anglers, we are custodians of our craft, safeguarding our treasured techniques and secrets. The art of fishing thrives on the mystery and intrigue that each catch presents. While we may yearn to know the exact details of William’s record-breaking catch, let us also relish in the fact that some secrets are meant to remain hidden—testaments to the mysticism and beauty of fishing that continue to lure us back to the water’s edge.

So, as we cast our lines into the depths, let us celebrate the legacy of William Wofford, the man who redefined what’s possible in the realm of bass fishing. His record-breaking largemouth bass reminds us that within the serene waters lies the potential for greatness, and the thrill of the pursuit will forever inspire anglers to chase their own unique triumphs.



True South Custom Lures Introduces to us the Undercover Jig & the Livewire 3 Blade Spinner Bait

Welcome to TrueSouth Custom Lures!
Since our establishment in 2008, we have been dedicated to crafting top-quality bass fishing lures that cater to anglers of all levels, from beginning anglers to seasoned pros. With over 35 years of collective bass fishing experience, our passion for angling runs deep, driving us to create lures that stand out in their quality and effectiveness.

Each custom lure is meticulously handcrafted in our shop located in the heart of North Carolina, USA. We take immense pride in the artistry and precision that go into every single lure we produce. Our commitment to crafting superior fishing gear is matched only by our dedication to providing anglers with the tools they need to make their fishing experiences unforgettable.

At TrueSouth, we find inspiration in the memories our customers create while using our products. Your success stories, thrilling catches, and cherished moments on the water are the foundation of our brand. Your satisfaction and joy fuel our passion for continuous improvement and innovation.

We’re honored to be a part of your fishing journey, and we’re committed to delivering the finest custom lures for your angling success. Thank you for supporting us!

True South Custom Lures



SCHEELS All Sports catches local sponsorship at Bassmaster Classic

SCHEELS All Sports catches local sponsorship at Bassmaster Classic

BIRMINGHAM, Ala. — When the Bass Pro Shops Bassmaster Classic presented by Jockey Outdoors descends on Tulsa, Okla., March 22-24, local citizens will get a taste of the newest sporting goods store coming to their area. SCHEELS has signed on as a local partner of the Super Bowl of Bass Fishing to highlight their newest location opening in Tulsa in October 2024.

As a part of its local sponsorship, SCHEELS will have an impressive display at the massive Bassmaster Classic Outdoors Expo presented by GSM Outdoors held at the Cox Business Convention Center where Expo attendees will be able to get a taste of what the new 250,000-square-foot store will offer. Part of this retail adventure will include a 65-foot Ferris wheel, a 16,000-gallon saltwater aquarium, an arcade and sports simulators. The store will also house more than 75 specialty shops focusing on fishing, hunting, sporting goods and clothing.

“We are so excited to be partnering with B.A.S.S. for the Bassmaster Classic in 2024! With our Tulsa SCHEELS location opening in October, and with fishing being such an important part of our business, it feels like a natural partnership,” said Pete Philippi, Tulsa SCHEELS store leader. “We are looking forward to connecting with many passionate anglers, from both the local area and around the country, and sharing who SCHEELS is. We are also excited to cheer on our SCHEELS Pro Staff member Pat Schlapper, who will be fishing in the Classic. It’s sure to be a great week.”

The Outdoors Expo is the crown jewel of the Bassmaster Classic, which drew a record-breaking 163,914 fans from across the world last year in Knoxville, Tenn. This year, more than 200 vendors will exhibit at the Outdoors Expo alongside the Go Outside Experience.

“We love bringing the Classic and Outdoors Expo to different communities every year,” said Chase Anderson, CEO of B.A.S.S. “This year, we are not only bringing the excitement of the world’s biggest fishing tournament to Tulsa, but we also get to help welcome SCHEELS to this amazing community. Knowing how rabid the anglers are in this region, it will be a perfect fit.”

About SCHEELS

Three acres of potatoes were the seed for the first SCHEELS store in 1902. Frederick A. Scheel, a German immigrant, used the $300 he earned from that first harvest as the down payment on the first SCHEELS, a small hardware store in Sabin, Minn. Over the years, SCHEELS opened in surrounding communities, including Fargo in 1930 where the corporate offices are now located. Customer interest grew and sports lines were added to the product mix. 


SCHEELS is currently a 32-store operation with stores in 14 states including North Dakota, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Illinois, Utah, Kansas, Colorado, Arizona and Texas. Including the Tulsa project, SCHEELS now has two new stores under construction opening in 2024 that will expand the company to 34 stores in 16 states, adding Idaho and Oklahoma. Currently, Steve D. Scheel, the great grandson of SCHEELS founder, is the company’s chairman of the board. Matt Hanson serves as CEO and Todd Anderson serves as president and oversees SCHEELS daily operations of over 12,000 associates.



OPTIMA Lithium Expands Sponsorship as Presenting Sponsor of Major League Fishing’s REDCREST 2024 in Birmingham

BENTON, Ky. (Feb. 7, 2024) – Major League Fishing (MLF) announced today that OPTIMA Batteries, a world leader in high-performance automotive, marine, heavy-duty AGM and lithium batteries, will become the presenting sponsor of REDCREST 2024, MLF’s most prestigious event, March 14-17 in Birmingham, Alabama. The agreement marks an expansion of the successful marketing partnership between the two brands that was first launched in 2012 and will showcase OPTIMA’s new OPTIMA ORANGETOP marine lithium batteries to fishing fans across the globe.

“We are excited to join the Major League Fishing team this season as a brand-new presenting sponsor for REDCREST 2024. Our ongoing partnership with MLF has been extremely successful, and when we had the opportunity to step up our involvement as the presenting sponsor of MLF’s biggest event of the year, we jumped at the chance,” said Cam Douglass, Director of Marketing for OPTIMA Batteries. “As leaders in the industry, we recognize the need for reliable, durable batteries for boats and recreational vehicles, and we are proud to showcase our new OPTIMA ORANGETOP marine lithium batteries to the loyal and avid MLF fans. These batteries will be fitment GR31 and have been designed specifically for marine and RV applications, available for both deep cycle applications and as dual-purpose for starting power.”

In addition to a massive presence at REDCREST 2024 and the MLF Outdoor Sports Expo held in conjunction with the event, OPTIMA ORANGETOP marine lithium batteries will continue to receive prominent exposure through multiple MLF outlets, including MLFNOW! livestream, television broadcasts, website, social media channels, and MLF Bass Fishing magazine. OPTIMA Lithium is also the Exclusive Battery Sponsor of the MLF General Tire Team Series.

In addition to MLF, Optima Lithium will continue to sponsor Bass Pro Tour star Edwin Evers, the REDCREST 2021 Champion with more than $3.9 million in career earnings.

“Numerous historic and exciting moments have happened at REDCREST – including OPTIMA pro Edwin Evers’ big win in 2021 – and the tournament has established itself as one of the premier bass-fishing championship events in the world,” said MLF Vice President of Sponsorship and Sales Development Chris Bork. “Thanks to incredible sponsors like OPTIMA Lithium, the dedication of our anglers and staff, and the passionate fans who watch or attend each year, we are extremely excited about REDCREST 2024 and expect this event to be our best REDCREST yet.”

For more information about MLF, its tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about OPTIMA ORANGETOP marine lithium batteries, visit OptimaBatteries.com.

About OPTIMA Batteries
OPTIMA high-performance automotive, marine, heavy-duty AGM and lithium batteries are manufactured by Clarios, LLC, the world’s largest manufacturer of automotive batteries. OPTIMA REDTOP, YELLOWTOP and BLUETOP batteries feature state-of-the-art SPIRALCELL TECHNOLOGY. This patented design allows OPTIMA batteries to deliver superior performance in both starting and deep cycling applications. OPTIMA ORANGETOP batteries are the newest additions to the legendary line of reliable performance batteries with six sizes available that utilize HYPERCORE LITHIUM technology. This new offering allows for more than 95% of the powersports market to experience the power and performance of OPTIMA Batteries. The OPTIMA product family also includes a line of Digital Chargers with advanced multi-stage charging to charge and maintain a variety of 12V vehicle batteries, maximizing battery life and performance. To learn more or to purchase OPTIMA products, please visit www.optimabatteries.com, call 1-888-8OPTIMA (1-888-867-8462) or find @OPTIMABatteries on Twitter, Facebook and Instagram.



Michael Craven & Brian Crosby Win CATT Cooper River, SC Feb 3, 2024

The 2024 Cooper River Phantom Outdoors Invitational is this coming Saturday at Cypress Gardens! This event is open to all and requires no membership! You can enter at the ramp or pay online! Tap on this link to pay online! There will be optional side pots of $25, $50 and $100!

Phantom Outdoors Opens – Carolina Anglers Team Trail (cattteamtrail.com)

We had 30 teams enter the 1st 2024 Cooper River 2024 Spring Qualifier! Cool in the morning but warmed up nice in the afternoon!

Brian Crosby & Michael Craven win the Cooper River with 5 bass weighing 16.17 lbs!

Bubba Dennis & Kevin Brock 2nd Place with 14.46 lbs and the BF at 7.60 lbs!

John Campbell & Joseph Giampa 3rd Place with 12.57 lbs!

Scotty Mixon took 4th with 11.93 lbs!

Colin & Legrand Newton claimed 5th with 11.92 lbs!

Last money spot went to Jeff Parsons & Michael Ard with 11.26 lbs!

TeamBFWeightWinningsPoints
Michael Craven – Brian Crosby5.6716.17$1,075.00110
Bubba Dennis – Kevin Brock7.6014.46$425.00109
Joseph Giampa – John Campbell0.0012.57$165.00108
Scotty Mixon4.7711.93$125.00107
Colin Nexton – Legrand Newton4.6311.92$100.00106
Michael Ard – Jeff Parsons3.5311.26$75.00105
David Murdaugh4.0610.54104
Justin Harvey – Jonathan Brindle3.1710.40103
Randy Gibson Jr0.009.73102
Will Smith – Anthony Bunch0.008.99101
Travis Gatlin – Grant Powell0.008.95100
Brian Surowiec – Walter Cumbee0.008.8199
Kyle Howard0.008.7698
David Driggers – Lance Lambert4.647.9897
Fred Cruise – Sam Cruise0.007.6296
James Fender – Kyle Welch0.007.3795
David Kelly – Brad Mathews0.007.2694
Coda Westbrook – Sam McCants0.006.6593
Michael DiBello – Edward Punchak0.006.6092
Charlie Baker – Matt Baker0.003.5391
Darrell Knies0.003.1390
Willie Weatherford0.001.6489
Jimmy Bihlear0.000.0079
Troy Hutt – Ben Newman0.000.0079
Jimmy King – Louie Lewis0.000.0079
Johnny Cribb – Jason Cribb0.000.0079
Jimmy McCants0.000.0079
TJ Bancroft – Zac Wagner0.000.0079
Chad Pennell0.000.0079
Justin Craven0.000.0079
Total Entrys$1,500.00
BONUS $$575.00
Total Paid At Ramp$1,965.00
Cooper River 2024 Spring Final Fund$100.00
2024 CATT Championship Fund$10.00
Cooper River 2024 Spring Final Fund Total$100.00



Major League Fishing Pros and Fisheries Management Division Deploy Artificial Fish Habitat into Sam Rayburn Reservoir

BROOKELAND, Texas (Feb. 6, 2024) – As the Bass Pro Tour season began with B&W Trailer Hitches Stage One Presented by Power-Pole  on Toledo Bend on Jan. 30, MLF pros Greg Vinson and Brent Chapman joined Texas Parks and Wildlife biologists and  Tackle Warehouse Invitationals pro  Kyle Cortiana to complete the first MLF Fisheries Management Division Minn Kota Habitat Restoration Project of 2024 on Sam Rayburn Reservoir. The project was supported by Kubota Tractor Corporation and featured MossBack Fish Habitat. 

Photos from the Minn Kota Habitat Restoration Project on Sam Rayburn Reservoir

The volunteers constructed eight 60-inch Conservation Cubes, a dozen 60-inch Safe Haven XL’s and four John Godwin Crappie Towers. They were deployed in four areas using TPWD’s state-of-the-art habitat barge to create Bass Recovery Zones. Hammer Equipment of Jasper, Texas, supplied a B3350HSD Kubota tractor to aid the volunteers in loading the habitat onto the barge, while Lowe’s Home Improvement of Jasper (Store #1769) provided cinder blocks to weigh down each of the MossBack Habitats. 

“We’re excited to partner with MLF and TPWD on the Sam Rayburn Reservoir project,” said Jim Jorgensen, Kubota Senior Advertising and Marketing Manager. “With ‘For Earth, For Life’ as Kubota’s concept for environmental stewardship, this habitat project leans into our core values as we aim to contribute to the realization of a sustainable society. It is a fitting example of the pride Kubota takes in having its equipment play a key role in contributing to a thriving global ecosystem – ultimately, helping to create a lasting positive impact on communities nationwide.” 
Sam Rayburn is one of the world’s most popular bass fisheries. It has been estimated that there are more than 200 tournaments on the reservoir each year — roughly one tournament every four days. A high percentage of these tournaments take off from Umphrey Family Pavilion and boat ramps near the dam. Such tournaments result in fish being released from one of the two floating docks or just inside the island from a live release boat. These fish will likely stay within a couple miles of their release site for a full year. The Bass Recovery Zones created during the Minn Kota project will provide these fish with an immediate place to recover and feed. 

“This project with Minn Kota and Kubota’s support is an excellent example of how we can support the bass-fishing community and improve reservoirs,” said Bass Pro Tour pro Brent Chapman. “While aging reservoirs continue to lose the original standing timber and aquatic vegetation varies year to year, MossBack artificial habitat provides a solution that will be in place for generations.”

Sam Rayburn and Umphrey Park will be home to the first stop of the 2024 Tackle Warehouse Invitationals starting Feb. 9. Thanks to the work of Minn Kota, Kubota, TPWD and the MLF angler volunteers, anglers will immediately get to see the habitat in use. This project was a great way to immediately improve Sam Rayburn Reservoir and highlight how important the fishing community is to Minn Kota, Kubota, MossBack Fish Habitat, Lowe’s and Major League Fishing. 

Throughout 2024, Minn Kota and the Major League Fishing Fisheries Management Division will continue to improve habitat on fisheries using the Bass Recovery Zone model near popular tournament destinations. 

The next Minn Kota Habitat Restoration Project – supported by the Kevin VanDam Foundation and MossBack Fish Habitat – will be March 18 on Alabama’s Lay Lake during REDCREST 2024.

For complete details and updated information on Major League Fishing and the MLF Fisheries Management Division, visit MajorLeagueFishing.com/fisheries-management. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at  FacebookXInstagram and   YouTube.



2024 AFTCO x B.A.S.S. Conservation Grants

February 6, 2024

2024 AFTCO x B.A.S.S. Conservation Grants

SANTA ANA, Calif. — The AFTCO x B.A.S.S. Nation Conservation Grant Program continues in 2024 to support conservation initiatives throughout the country. The Conservation Grant Program was created in 2018 to help provide funds to approved freshwater bass conservation projects proposed by B.A.S.S. Nation clubs. To date, AFTCO’s total contribution to this program has exceeded $120,000 in grants. This partnership with B.A.S.S. Nation Conservation has actively contributed to the shared goals of AFTCO and B.A.S.S., fostering community and youth-oriented conservation projects that positively impact local fisheries.

The Grant Program provides financial support for stocking bass, habitat enhancements and ensuring that bass are properly cared for and returned to lakes and rivers in the best possible condition for future generations to enjoy. These efforts are coordinated locally with the aid of B.A.S.S Nation chapters, governmental fishing agencies, local businesses, and the valuable support of volunteers and youth organizations contributing their time and labor to the cause. “These grants are a great example of the efforts our B.A.S.S. Nation clubs are putting forth to enhance the fishing in their local lakes and reservoirs. Our state chapters are blessed to be associated with a company like AFTCO that takes conservation to heart. That continued commitment to the B.A.S.S. Nation and to the fishery resources that our sport depends on is unmatched.” said Gene Gilliland, B.A.S.S. Conservation Director

You can submit your conservation proposal HERE.  The deadline for entries is March 31, 2024. Proposals will be judged by a panel that includes representatives from B.A.S.S. and AFTCO. Please direct any questions to Gene Gilliland at ggilliland@bassmaster.com.

About AFTCO

Family-owned and operated by three generations of the Shedd family, the American Fishing Tackle Company (AFTCO) represents unparalleled quality, performance, and reliability when it counts most. Worn across the globe, AFTCO’s fishing clothing is designed to handle the harshest elements. AFTCO products are field tested from our Southern California offices where many of our core saltwater fishing tackle products are still proudly handcrafted and manufactured in our U.S. based machine shop. Marine conservation has been a brand focus since 1973. Through our 10% Pledge to Protect and Conserve, we give 10% of profits back to causes for the resource and angling rights.



Lake Guntersville Readies to Host MLF Toyota Series Presented by Phoenix Boats Central Division Opener

SCOTTSBORO, Ala. (Feb. 6, 2024) – The Major League Fishing (MLF) Toyota Series Presented by Phoenix Boats is set to return to Scottsboro, Alabama, next week, Feb. 14-16, for the 2024 Central Division season opener – the Toyota Series at Lake Guntersville.

The three-day tournament, hosted by the Mountain Lakes Chamber of Commerce, will feature a roster of the region’s best bass-fishing pros and Strike King co-anglers competing for a top prize of up to $100,000 in the pro division and a new Phoenix 518 Pro boat with a 115-horsepower outboard motor plus $5,000 in the co-angler division.

“Lake Guntersville has been phenomenal lately, fishing absolutely lights out,” said local pro Cal Lane of Guntersville, who finished in 15th place at the Toyota Series at Lake Guntersville event last February. “We’re going to see a lot of big bass in this Toyota Series event. They’re still prespawn, they’re fat, and they’re chewing right now.”

Lane said that he expects that plenty of guys will still be catching them in traditional late-winter, early-spring Guntersville patterns, but that forward-facing sonar is changing the entire sport and Guntersville is no exception.

“There will be a lot of guys catching them shallow on a trap – that’s typical for this time of year, especially with the warmer weather,” Lane said. “But (Garmin) LiveScope has changed the game of fishing, and we’re going to see several really big bags weighed in from guys that are chasing the suspended bait balls near bridges.”

Traditionally lipless crankbaits, jerkbaits, crankbaits and Carolina rigs always are factors in early-season Guntersville tournaments, but baits designed to use with forward-facing sonar – jerkbaits and soft plastic minnows on various sized jig heads – will also be strong.

“The key to doing well in this tournament will be being consistent – you’re going to need five of the 4½-pound quality fish, not the 3-pound fish,” Lane said. “There are so many 3-pound fish in Guntersville, and everyone is going to catch them. But whoever can find those 4½-pounders is going to be there at the end.”

Lane went on to predict that the winner of the three-day event would weigh in 65 to 70 pounds.

Anglers will launch at 7 a.m. CT each day from the Goose Pond Colony Marina, located at 417 Ed Hembree Drive in Scottsboro. Weigh-ins will also be held at the marina and will begin at 3 p.m. Fans are welcome to attend and encouraged to follow the event online through the “MLF Live” weigh-in broadcasts and daily coverage at MajorLeagueFishing.com.

In Toyota Series regular-season competition, payouts are based on the number of participants competing in the event, scaling up for every 20 boats over 160 and scaling down for every boat below 160. With a 160-boat field, pros fish for a top prize of up to $75,000, if Phoenix MLF Bonus qualified. Strike King co-anglers cast for the top prize of a new Phoenix 518 Pro bass boat with a 115-horsepower Mercury or Suzuki outboard (valued at $33,500). With a 260-boat field, pros fish for a top award of up to $100,000, if Phoenix MLF Bonus qualified. Strike King co-anglers cast for the top prize of a new Phoenix 518 Pro bass boat with a 115-horsepower Mercury or Suzuki outboard plus $5,000 cash.

The 2024 Toyota Series Presented by Phoenix Boats consists of six divisions – Central, Northern, Plains, Southern, Southwestern and the Western Division Presented by Tackle Warehouse – each holding three regular-season events, along with the International and Wild Card divisions. Anglers who fish in any of the six divisions or the Wild Card division and finish in the top 25 will qualify for the no-entry-fee Toyota Series Championship for a shot at winning up to $235,000 and a qualification to REDCREST 2025. The winning Strike King co-angler at the championship earns a new Phoenix 518 Pro bass boat with a 115-horsepower Mercury outboard. The 2024 Toyota Series Championship will be held Nov. 7-9 on Wheeler Lake in Huntsville, Alabama, and is hosted by the Huntsville/Madison County Convention & Visitors Bureau, the Madison County Commission, and the Huntsville Sports Commission.

Proud sponsors of the 2024 MLF Toyota Series include: 7Brew, Abu Garcia, B&W Trailer Hitches, Berkley, BUBBA, E3, Epic Baits, FX Custom Rods, General Tire, Lew’s, Mercury, Mossy Oak, Onyx, Phoenix, Polaris, Power-Pole, Strike King, Suzuki, Tackle Warehouse, T-H Marine, Toyota and YETI.

For complete details and updated information visit MajorLeagueFishing.com. For regular Toyota Series updates, photos, tournament news and more, follow the MLF5 social media outlets at Facebook, Instagram and YouTube.



Toby Keith, Owner of Luck ‘E’ Strike Lure Company, Leaves a Lasting Impact on Music and Bass Fishing

Toby Keith, Owner of Luck ‘E’ Strike Lure Company, Leaves a Lasting Impact on Music and Bass Fishing

It is with great sadness that we announce the passing of Toby Keith, the beloved owner of Luck ‘E’ Strike Lure Company, after a battle with stomach cancer. Despite owning the company for a short time, his influence on both the music industry and bass fishing will be remembered and cherished forever.

“Tying those two together in an American lure company known for making outstanding bass and crappie lures at great prices is so exciting,” said Jimmy Houston, Luck ‘E’ Strike endorser and long-time friend of Keith. “As his friend, I’m happy seeing the fire in his eyes over this company. It’s a big deal for the fishing industry as a whole to have him involved and bringing this brand back to where it ought to be.”

Keith’s passion for both music and bass fishing was evident throughout his career. As a country music icon, he captivated audiences with his heartfelt lyrics and unforgettable performances. Simultaneously, his love for bass fishing drove him to seek opportunities to contribute to the industry’s growth and success.

In recent years, Luck ‘E’ Strike Lure Company faced significant business struggles. However, Keith’s determination and commitment to the sport of fishing motivated him to take on the challenge of revitalizing the brand. He shared, “I’ve got a house on a lake where they hold a lot of fishing tournaments, and I became friends with Jeff [Williams], who has built two big tackle brands. He reached out and told me Luck ‘E’ Strike was for sale, and he was as interested as I am in rebuilding it.”

Keith’s involvement with Luck ‘E’ Strike Lure Company brought renewed hope and excitement to the fishing community. His vision for the company’s future was filled with innovation, quality, and affordability. Through his leadership, he aimed to restore the brand’s reputation and solidify its position as a leader in the industry.

Although Toby Keith’s time as the owner of Luck ‘E’ Strike Lure Company was tragically cut short, his impact will be felt for years to come. His unwavering dedication to music and bass fishing has left an indelible mark on both industries. The fishing community mourns the loss of a true advocate and friend.

Keith leaves behind his wife, Tricia, and three children, Shelley, Krystal and Stelen. His mother and two siblings survive him.


About Luck ‘E’ Strike Lure Company:
Luck ‘E’ Strike Lure Company is an American lure manufacturer known for producing exceptional bass and crappie lures at affordable prices. With a commitment to quality and innovation, the company strives to meet the needs of anglers worldwide. Through its extensive range of products, Luck ‘E’ Strike Lure Company aims to enhance the fishing experience and inspire a lifelong love for the sport.