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B.A.S.S. inks deal with Champion Power Equipment as Elite Series event title sponsor

Feb. 20, 2025

B.A.S.S. inks deal with Champion Power Equipment as Elite Series event title sponsor

BIRMINGHAM, Ala. —B.A.S.S. announced today that Champion Power Equipment has signed on as the title sponsor of the upcoming Champion Power Equipment Bassmaster Elite at Lake Okeechobee to be held in Okeechobee, Fla., Feb. 27-March 2.

Champion Power Equipment is a market leader in power generation equipment, and the Nevada-based company’s product lineup now includes portable generators, home standby generators, inverter generators, lithium-ion power stations, winches, log splitters and other outdoor power equipment.

“At Champion Power Equipment, we’re excited to partner with the Bassmaster Elite Series and celebrate the spirit of adventure that fishing embodies,” said the Director of Marketing at Champion Power Equipment Scott Henning. “While this sponsorship showcases the playful side of our tagline, ‘For home, work, and play,’ it’s also a reminder that our versatile equipment does so much more. From providing backup power during emergencies at home to reliable energy at remote job sites, we make the power that makes people’s lives easier — whether at work, at play, or somewhere in between.”

The Elite Series last visited Lake Okeechobee in 2023, and fans were treated to a victory by Louisiana’s Tyler Rivet when he posted a four-day weight of 86-15 and won by almost 4 pounds over Texas’ Clark Wendlandt, who brought 83 pounds to the scales.

“Champion Power Equipment specializes in outdoor power equipment — something that is used extensively by the fishing demographic, and this partnership is a natural fit,” said B.A.S.S. Chief Operating Officer Phillip Johnson. “We are looking forward to a very successful and exciting event at Lake Okeechobee and a mutually beneficial partnership in 2025.”

Bassmaster LIVE will be streaming on Bassmaster.com all four days, and coverage will also be available on The Roku Channel’s Roku Sports Channel Thursday and Friday as well as on FS1 from 8-11 a.m. Saturday and Sunday from 8-10 a.m. Stay up to date on all tournament coverage at Bassmaster.com/how-to-watch/.

About Champion Power Equipment

Champion Power Equipment is a market leader in power generation equipment. Champion has decades of experience providing dependable and durable power products designed and engineered in the US for the North American and world markets. For home, work or play, Champion products are the standard of performance excellence. We make the power that makes your life easier.

 Since 2003 Champion Power Equipment has earned a reputation for designing and producing the market’s finest power equipment. Headquartered in Las Vegas, Nevada, Champion’s North American footprint also includes facilities in Southern California, Tennessee, Wisconsin and Ontario, Canada.

Today Champion’s product line has expanded to include portable generators, home standby generators, inverter generators, engines, winches and log splitters. With over 4.5 million generators sold in North America, Champion is a market leader in the power equipment field.





Major League Fishing BFL Arkie Division Opener on Lake Ouachita Set for Saturday Postponed

WHAT:
The Major League Fishing (MLF) Phoenix Bass Fishing League (BFL) Presented by T-H Marine Arkie division season-opening tournament on Lake Ouachita, scheduled for this Saturday, Feb. 22, has been postponed due to inclement weather.

MLF officials are working to reschedule the tournament at a later date. The rescheduled tournament date and location will be announced very soon, once confirmed.

NOTES:
The top 60 boaters and co-anglers in the division based on point standings, along with the five tournament winners of each qualifying event, will qualify for the Oct. 24-25 BFL Regional tournament on Lake Eufaula in Eufaula, Oklahoma. Boaters will fish for a top award of a new Phoenix 819 Pro with a 200-horsepower Mercury or Suzuki outboard worth $50,000, while co-anglers will compete for a top award of $20,000.

The 2025 Phoenix BFL Presented by T-H Marine is a 24-division circuit devoted to weekend anglers, with 134 events throughout the season, five qualifying tournaments in each division. The top 60 boaters and Strike King co-anglers from each division, along with the five qualifying tournament winners, will advance to one of 12 BFL Regional tournaments where they are competing to finish in the top three, which then qualifies them for one of the longest-running championships in all of competitive bass fishing – the BFL All-American. The 2025 BFL All-American will take place May 29-31, 2025, at Lake Hamilton in Hot Springs, Arkansas, and is hosted by hosted by Visit Hot Springs and the Arkansas Department of Parks and Tourism.

Proud sponsors of the 2025 MLF Phoenix Bass Fishing League Presented by T-H Marine include: 7Brew, Abu Garcia, Athletic Brewing, B&W Trailer Hitches, Berkley, BUBBA, Deep Dive, E3, Epic Baits, Fishing Clash, Grizzly, Humminbird, Lew’s, Li Time, Mercury, Minn Kota, Mossy Oak, Mystik Lubricants, Onyx, O’Reilly Auto Parts, Phoenix, Polaris, Power-Pole, Precision Sonar, Strike King, Suzuki Marine, Tackle Warehouse, T-H Marine, Toyota, WIX Filters and YETI.

For complete details and updated tournament information, visit MajorLeagueFishing.com. For regular Bass Fishing League updates, photos, tournament news and more, follow MLF5’s social media outlets at Facebook, Instagram, and YouTube.





Blackfin Rods Introduce New Bass Elite Freshwater Rods

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Blackfin Rods Introduce New Bass Elite Freshwater Rods

  • By FTR Industry Wire
  • February 19, 2025

Blackfin Rods, a leading manufacturer of high-quality fishing rods, announces the release of the new Bass Elite series of conventional freshwater rods.

Hobe Sound, FL – The new Bass Elite series rods are crafted from a lightweight carbon composite blank feature Seaguide components like trigger reel seats and cork handles, providing a seamless connection and amplified sensitivity to even the slightest bites and lightest lures.

Bass Elite is available in three versatile models designed to handle a variety of techniques and lure setups, allowing you to fish multiple styles with just one rod:

70MHTF: A 7′ conventional rod designed for using chatter baits, swim baits, and spinning baits to target largemouth bass, smallmouth bass, and walleye.

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Craig & Tim Haven win CATT Lake Wateree with 5 bass weighing 18.63 lbs

Next Lake Wateree Spring Qualifier is Feb 22 at Clearwater Cove Marina! $80 entry online $90 at ramp!

Craig & Tim Haven win Wateree with 5 bass weighing 18.63 lbs!

Johnny & Justin Barfield took 2nd Place with 5 bass weighing 17.62 lbs and weighed in the BF 5.77 lbs!

Chad Gainey & Mack Kitchens 3rd with 16.48 lbs!

TeamBFWeightWinningsPoints
Tim Haven & Craig Haven4.0818.63$450.00110
Johnny Barfield & Justin Barfield5.7717.62$160.00109
Chad Gainey & Mack Kitchens5.1316.48108
Greg Atkinson & Hunter McLaughlin3.3615.18107
Dearal Rogers & Trent McLaughlin5.1214.74106
Dalton Russell3.278.00105
Colden Baker & Manning Gross4.017.69104
Total Entrys$560.00
BONUS $$150.00
Total Paid At Ramp$610.00
2024 Wateree Spring Final Fund$50.00
CATT$0.00
2024 CATT Championship$50.00
2024 Wateree Spring Fund Total$50.00





B.A.S.S. announces multifaceted partnership with Yokohama Tire

Feb. 19, 2025

B.A.S.S. announces multifaceted partnership with Yokohama Tire

BIRMINGHAM, Ala. —B.A.S.S. and Yokohama Tire announced today that Yokohama has signed an agreement to sponsor multiple events, including title sponsorship of the Yokohama Bassmaster Elite at Lake St. Clair, in Macomb County, Mich., Aug. 7-10.

Other touchpoints of the agreement include Bassmaster supporting-level sponsorship for the Bassmaster Elite Series, St. Croix Bassmaster Opens presented by SEVIIN, Mercury B.A.S.S. Nation Series presented by Lowrance, Bassmaster Team Championship, Strike King Bassmaster College Series presented by Bass Pro Shopsand Strike King Bassmaster High School Series, as well as presenting sponsors of the Progressive Insurance Bassmaster Classic Celebrity Pro-Am and of the daily weigh-ins at Dickies Arena during the 2025 Bass Pro Shops Bassmaster Classic presented by Under Armour  at Lake Ray Roberts in Fort Worth, Texas, Mar. 21-23.

“We’re excited to partner with Bassmaster again and increase our support and involvement,” said Andrew Briggs, Yokohama Tire’s VP of marketing and product management. “Last year was a hit with our customers, and we really connected with Bassmaster’s incredibly passionate fan base around our wide range of GEOLANDAR truck and CUV/SUV tires. We’re looking forward to an even greater presence this year with more fan-related activities and activations.” 

Along with the Bassmaster Classic, Yokohama will have an outdoor experiential activation at several of the Elite Series locations in 2025, which will incorporate an interactive display, giveaways and autograph sessions with Team Yokohama athletes.

“We’re proud to have Yokohama become a supporting sponsor in the 2025 season,” said B.A.S.S. Chief Executive Officer Chase Anderson. “Bassmaster anglers require the best equipment available to them both on and off the water, and Yokohama tires are a constant they can count on to get them safely to every destination during a tournament season. I personally made the switch to Yokohama on my vehicles and can attest to the quality and durability of Yokohama’s tires.”

About Yokohama Tire Corporation

Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing an extensive sales network throughout the U.S., Yokohama Tire Corporation is a leader in technology, innovation, sustainable manufacturing and environmentally conscious products. The company’s complete product line includes tires for high-performance, light truck, passenger car, and commercial truck and bus. For more information on Yokohama’s broad product line, visit yokohamatire.com and yokohamatruck.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the U.S. Tire Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the “Tires 101” section at yokohamatire.com.





Smith Lake primed to shine during Bassmaster College Series event

Healthy bass and a good blueback herring population await anglers at the Strike King Bassmaster College Series at Smith Lake presented by Bass Pro Shops Feb. 26-27.

Photo by Craig Lamb/B.A.S.S.

Feb. 19, 2025

Smith Lake primed to shine during Bassmaster College Series event

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CULLMAN, Ala. Smith Lake is as healthy as it’s ever been, according to guide Logan Johnson, which is good news for teams looking to make a splash during the Strike King Bassmaster College Series presented by Bass Pro Shops event. 

“Really and truly, the lake as a whole health-wise, the population of the fish, is exponentially better than it has been in a while,” the St. Croix Bassmaster Opens presented by SEVIIN pro said. “Every bass you catch is fat, round and happy as they can be. They are healthy. And the clouds of blueback herring seem to get bigger and bigger.”

Tournament days are scheduled for Feb. 26-27 with daily takeoffs at Smith Lake Park in Cullman at 6:30 a.m. CT and weigh-ins to be held back at the park at 2:30 p.m. The top 10% of the field will punch a ticket to the 2025 Strike King Bassmaster College Series National Championship presented by Bass Pro Shops and all teams will earn points toward the Team of the Year race in the Legends Trail. The Strike King Bassmaster High School Series and Bassmaster Junior Series events will follow on March 2.

Located in north-central Alabama, Smith Lake sports an impressive population of big spotted bass as well as lunker largemouth. Last year, the Bassmaster Elite Series showcased that when they took on the Black Warrior River impoundment in early July. Taku Ito won that event thanks in part to a 5 1/2-pound spotted bass he landed on the last day.

Barring a major freeze or flood, Johnson anticipates the lake to be close to full pool with both the spotted bass and largemouth in the prespawn stage. If there is a really impactful warming trend, there might be a couple of bass that find their way to the bank to spawn. 

On the whole, though, Johnson expects there to be a lot of offshore fishing using forward-facing sonar. 

“There will obviously be a lot of ’Scoping,” he said. “But whoever wins that event will have to have one or two big largemouth every day. You won’t be able to win on straight spotted bass. You can win on straight spots all winter, but once spring arrives, you have to have one or two largemouth.”

Much of the spotted bass population will be chasing blueback herring. Ditches just off the main-lake channel are the best areas to find herring chasers this time of the year, but Johnson says finding the right areas requires a lot of scanning. 

“Herring are a little bit unpredictable,” he said. “It takes a lot of seat time and finding as many areas with good herring in them as you can, because they will move on you in a heartbeat.” 

Jighead minnows will be key baits for these bass as well as a medium-diving crankbait like a Strike King Gravel Dawg or a Spro RkCrawler. A big glidebait could also come into play if the correct conditions present themselves.

Meanwhile, the largemouth will gravitate to the back thirds of the pockets and secondary points leading into the spawning coves. Isolated rock and wood will give those bass a place to stage. Moving baits like ChatterBaits will be key for getting big bites.

Visit Cullman will host the tournament.

2025 Bassmaster College Series Title Sponsor: Strike King

2025 Bassmaster College Series Presenting Sponsor: Bass Pro Shops

2025 Bassmaster College Series Platinum Sponsor: Toyota
2025 Bassmaster College Series Premier Sponsors: Dakota Lithium, Humminbird, Mercury, Minn Kota, Nitro Boats, Power-Pole, Progressive Insurance, Ranger Boats, Rapala, Skeeter Boats, Yamaha
2025 Bassmaster College Series Supporting Sponsors: AFTCO, Daiwa, Garmin, Lew’s, Lowrance, Marathon, Triton Boats, VMC

2025 Bassmaster College Series Youth Sponsors: Seaguar, Shimano





Will Your Fishing Legacy Live On? The Love That Never Fades!

Will Your Fishing Legacy Live On? The Love That Never Fades!
by Bruce Callis Jr

February is the month of love! Yes, Valentine’s Day is the day to share with our loved ones. But we should never regulate it to just one day. That love we have is something that becomes our legacy. But what about our fishing legacy and our love? What will others say about us when it is our time?


For me, I have thought about it. I can never say what others might say about me. But I know what I want them to remember about me. It’s my love. My love of God, my love of family and friends. And my love of fishing. But what about my love of fishing will it be. The love I had that drove me to go fishing on those cold days when everyone else was sitting at home staying warm? My love of spending as much time fishing as possible?


But to me, it’s about why I love fishing and how I shared it that I want to be remembered. As a kid, I loved to be outdoors. Fishing was something we did as a family. I remember standing on the pier and shore with my parents and grandparents. Yes, we ate the fresh white perch, ring perch, and catfish. I remember watching my dad and grandfather dip netting for herring. And my grandfather made salt herring. I didn’t like them, but the others did. It was a love that they were passing on to me.

My grandfather passed away too soon. I was 30 years old when he passed and my first daughter was born shortly after he passed. She never got to meet him and neither did my other daughter. But they knew who he was and about his love. I told them about growing up and what we did as a family. My dad continued to fish, but by then, I had grown up and it wasn’t as easy as back then. I don’t mean the love for fishing, just the ability to get to the water.


But my love inside never stopped. It was something I tried to pass on to my girls. They went fishing with me. They went with my brothers and me. They had fun. And while times slipped by fast, my oldest just wasn’t into fishing. But she will go with me still today because it is a bond we share. My youngest is the real angler. She has passed it on to my oldest grandson and hopefully, we get the others hooked as well. They will be if I have a choice about it.


But what about outside of the family? The great friends I have made in the fishing world. The guys and gals who share that same love. And the ones who will always be able to read about my love because of the stories I share here. I hope that they and you are able to see my love through the sharing of tips and tricks. Those were passed down with love to me by my family and I was taught to share it.


To me, the greatest joy is watching a kid learn to fish. Teaching them to be the best they can be. I learned quickly that you can give them the tools, but you have to let them learn what you are saying. You can teach them the correct knot to tie, but they have to learn to tie it. It won’t always be right to start, but you have to let them do it so they learn. Give guidance and wait for that moment they get it.
It is the same with teaching them to cast the lure, work the bait, and when to change. You tell them and wait.


My youngest daughter got hooked on a topwater frog. I tied it on for her and told her how to work it. She watched me at the same time. But like we all do, that splash made her set the hook, and very rarely did it catch a bass. I just looked at her and asked did she knew why she missed them. I didn’t say you are doing it wrong, I wanted her to want to know why. Once I told her to wait and count to 3, she took the knowledge and put it to practice. She wanted to learn, and that got her hooked.


But as with all kids, it doesn’t start there. It is usually with a worm on a hook under a bobber. The way most of us learned to fish. Mine was a cane pole with a bobber. It was so simple and yet so rewarding. I became hooked. And look at me today. I love to do the kid’s fishing days, just watching the smiles on their faces as the magic begins. It is the start of getting them hooked on what we love.


For me, that kid is still inside me, enjoying every single time I get to go fishing. I may want to find the biggest bass I can, but every bass is big and beautiful in my eyes. That tug is still the drug of love. I want to be remembered by the fact that I always wanted to share that love of fishing with everyone.?
What will be your fishing legacy? The awards? The boat you had? Or will it be the lives you touched by sharing your love for fishing? That is the legacy that never dies, even when you are gone. It continues to live through others. Who are you teaching to become the next Bassmaster Classic champion? Who are you teaching to become a better person? Who’s life will be better because they knew you? Love is the key to everything!





Wacky Rigging to Catch 10x More Bass!

Pre-spawn bass fishing presents a unique opportunity to catch some of the biggest fish in a lake. As bass begin feeding aggressively from January to March, they move toward shallow water in preparation for spawning. This makes them highly receptive to slow, finesse presentations like a weightless wacky worm, which mimics an easy meal they can’t resist. The natural, unweighted fall of the bait triggers strikes from roaming bass that are on the lookout for food but not actively chasing faster-moving lures. Anglers who understand this seasonal shift and deploy the wacky worm in key staging areas can capitalize on some of the most productive fishing of the year. Because pre-spawn bass are often found in transition zones near shallow flats, targeting areas with submerged cover, docks, or gradual depth changes can yield excellent results. The weightless wacky worm excels in these scenarios, as its slow descent allows it to stay in the strike zone longer, increasing the chances of enticing hesitant fish. Unlike reaction baits that require bass to commit quickly, the wacky worm’s subtle motion gives fish time to inspect and react, making it highly effective in clear water conditions. The pre-spawn bass often key in on smaller, easy-to-catch forage, which the wacky worm perfectly replicates with its finesse profile. By focusing on these factors and adjusting to changing water temperatures and fish behavior, anglers can maximize their success during this crucial feeding period.Using a stick-styled worm is the most tried and true ways to catch fish. We offer a wide variety of 5 to 6-inch Worms such as some of our newest MidNight, Glow, Ghost, Brown, Electric Chicken, and Goby Wan worms. Our popular Wild Cherry Worms have been restocked as well. Each of our FRESH Worms are expertly designed from non-salt plastic for lifelike action and buoyancy, making it irresistible to a wide range of fish from Smallmouth to Largemouth, Panfish to Trout, and Walleye. Specially scented for complete and total attraction, these worms are perfect for fishing in lakes, rivers, and streams, ensuring high success rates in any condition. You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools, this new kit features 24 high-quality worms in Green Pumpkin, Watermelon Red, and Black & Blue, alongside four precision-crafted Owner Wacky Hooks 1/8oz. Hand-made in the United States, the WACKY Pack is not just a tackle kit but a symbol of quality and solid durability. Its classic color designs and superior worm profile are ideal for beginner anglers and experts. Our new wacky rigging kit promises real-life action and lasting durability year-round.

Having the right setup is essential when fishing a weightless wacky worm, as every component plays a crucial role in presentation and hook-up efficiency. A soft plastic with a slow, enticing fall such as a 5 to 6-inch stick bait is ideal for finesse fishing. Pairing it with a specialized wacky worm hook featuring a flexible weed guard ensures clean hook sets while minimizing snags in heavy cover. Using a high-visibility braided mainline with a fluorocarbon leader improves casting distance, sensitivity, and stealth, allowing anglers to detect even the slightest bites. Using a medium-light, extra-fast rod with a smooth drag reel maximizes casting accuracy and provides the control needed to fight big bass effectively. Choosing the right line and leader length is just as important as selecting the correct rod and reel combination. A fluorocarbon leader between 8 to 12 feet provides a nearly invisible presentation, which is especially beneficial in clear water where bass are more line-shy. The weightless nature of the bait means that detecting subtle bites is key, so maintaining focus on the line for slight twitches or unnatural movement is crucial. Always important to tie a strong and reliable knot to ensure a secure connection between the braided mainline and fluorocarbon leader, preventing unexpected break-offs. By fine-tuning each aspect of the setup, anglers can maximize casting efficiency making the weightless wacky worm an even more effective tool for bass.Targeting the right areas is just as important as using the right gear when fishing a weightless wacky worm. In pre-spawn, bass begin moving shallow long before they actually spawn, roaming near structure and searching for easy meals. One of the best places to target them is around boat docks, where they suspend beneath the cover to ambush baitfish. The weightless wacky worm excels in these situations because its slow fall keeps it in the strike zone longer, drawing in hesitant bass. Even in deeper water, bass will hold under docks for protection and visibility, making a well-placed wacky worm an irresistible offering. Aside from boat docks, bass frequently roam along shallow grass lines, laydowns, and submerged brush piles, using them as ambush points for prey. The weightless wacky worm is ideal for skipping under overhanging trees and into tight spaces where other lures struggle to reach. In clear water, bass tend to cruise the edges of drop-offs and creek channels, where they wait for baitfish to pass by, making these transition areas another excellent target. Since the wacky worm’s slow, unpredictable fall mimics an injured baitfish, it can be highly effective when presented near spawning flats or staging points where bass are preparing for the spawn. By focusing on these high-percentage areas and adjusting presentations based on water clarity and cover, anglers can increase their chances of triggering bites from pre-spawn bass.
Unlike reaction baits that cover water quickly, the weightless wacky worm requires a patient and calculated approach. Mastering this technique involves refining skipping accuracy, line-watching for subtle bites, and understanding how bass position themselves throughout the seasons. Since the bait’s slow fall is what entices fish to strike, anglers must allow it to sink naturally without imparting too much action. Developing confidence with this finesse method can set an angler apart, especially in pressured waters where bass ignore traditional lures. Those willing to invest time in perfecting the wacky worm presentation will gain a valuable tool for catching more and bigger bass throughout the year. A key to success with the weightless wacky worm is minimizing unnecessary movement and letting the bait do the work. Too much rod action can make the bait appear unnatural, while small, subtle twitches mimic a vulnerable, easy meal. Learning to control slack in the line is also critical, as it helps detect light bites that might go unnoticed with a tight line. Casting accuracy plays a major role in effectiveness, as bass in pre-spawn often hold in tight spaces under cover, requiring precise placement to trigger a bite. With patience, practice, and attention to detail, the weightless wacky worm can become one of the most reliable tools in an angler’s arsenal, producing consistent results even in the toughest conditions.We have a wide variety of terminal tackle to choose from, but when it comes to wacky rigging worms, using the right hooks and jig heads can make all the difference. The Owner Wacky Jig Head and Owner Mosquito Hook are two options that are particularly well-suited for wacky rigging and offer several advantages over other types of hooks. First, the Owner Wacky Jig Head is specifically designed for wacky rigging and features a unique shape that helps to keep the worm in place while in the water. This allows for a more natural presentation and helps to reduce the chances of the worm slipping off the hook. The jig head also has a weight that helps to get the worm down to the desired depth quickly, making it easier to control the bait and keep it in the strike zone. Second, the Owner Mosquito Hook is an incredibly sharp, lightweight hook that is perfect for wacky rigging worms. Its thin wire design allows for a more natural presentation and helps to reduce the chances of the bait being detected by fish. The hook’s sharp point makes it easier to set the hook when a fish strikes, increasing the chances of a successful hookset. Together, the Owner Wacky Jig Head and Owner Mosquito Hook create a winning combination that can help anglers catch more fish when wacky rigging worms in any season.





Hobie® Eyewear Hull Float Sunglasses

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Hobie® Eyewear Hull Float Sunglasses

  • By FTR Industry Wire
  • February 18, 2025

As environmental responsibility becomes a priority for outdoor enthusiasts, Hobie® Eyewear’s Hull Float sunglasses are making waves in the industry.

As environmental responsibility becomes a priority for outdoor enthusiasts, Hobie® Eyewear’s Hull Float sunglasses are making waves in the industry. Designed for eco-conscious adventurers, these innovative sunglasses have been well received by customers, key athletes, and brand ambassadors, reinforcing their place as sustainable fishing eyewear and eco-friendly sunglasses of choice.

Real-World Success: Athletes and Anglers Weigh In

Since their release, Hobie® Eyewear’s Hull Float sunglasses have been praised by professional anglers, kayak fishermen, and outdoor enthusiasts alike. Athletes have highlighted their lightweight, floating design as a game-changer, eliminating concerns about losing sunglasses on the water. Ambassadors across the fishing and kayaking communities have noted the exceptional clarity of the bio-based polarized lenses, reducing glare while enhancing visibility in changing light conditions.

Beyond the performance, customers are celebrating the sustainability aspect. The use of upcycled kayak plastic has resonated with eco-conscious buyers looking for eyewear brands that support sustainability, making Hull Float a standout option for those prioritizing green eyewear.

A Sustainable Eyewear Solution That’s Making an Impact

The market has embraced Hull Float sunglasses for their ability to blend high performance with environmental responsibility. Each pair is crafted from 100% upcycled kayak plastic, repurposing excess materials from Hobie® kayak production. Unlike traditional recycled plastic sunglasses, this upcycling process reduces waste while maintaining durability and functionality.

The bio-based polarized lenses—made from castor oil—have also won fans for their performance and eco-friendliness, cutting carbon emissions by over 50% compared to petroleum-based lenses. The combination of sustainable polarized sunglasses and cutting-edge design has made Hull Float a top pick among anglers and water sports enthusiasts.

Built for Water Enthusiasts: Floatable & Performance-Driven

Athletes and professionals who have tested Hull Float sunglasses praise their floatable design and advanced polarized lenses. Whether fishing, paddling, or navigating open water, these sunglasses provide unmatched performance. Available in multiple tints, including Grey Polarized, Copper Polarized with Sea Green Mirror, Grey Polarized with Cobalt Blue Mirror, and Sightmaster™ Plus, they ensure comfort and enhanced vision in varying conditions.

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Livingston Lures Announces Three New Lures

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Livingston Lures Announces Three New Lures

  • By FTR Industry Wire
  • February 18, 2025

Livingston Lures, a leader in high-performance lures and a pioneer in EBS Technology™, is thrilled to announce the launch of its groundbreaking line of premium lures for the 2025 fishing season.

San Antonio, TX – These new products are set to redefine fishing technology, offering anglers unparalleled performance.

The Jerkmaster 121 Deep Plus:

This slow-sinking lure, enhanced with EBS Technology™, boasts a unique body and lip configuration for a dynamic darting action that can reach depths of up to 15 feet. Its internal weight transfer system ensures long casts, making it ideal for efficiently covering expansive areas.

The Plopmaster Topwater:

Designed for bass and other surface-feeding species, this lure features a robust through-wire construction and a cupped tail that produces a loud, splashy action. The integration of EBS Baitfish Sound Technology attracts aggressive strikes, making it suitable for anglers of all skill levels.

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