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Cashion Rods Introduces The ELEMENT z2

Brian Carter
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Cashion Rods Introduces The ELEMENT z2
  • By FTR Industry Wire
  • February 26, 2025

Cashion Rods is proud to announce the launch of the highly anticipated ELEMENT z2 Series, available in both freshwater and saltwater lines.

Sanford, NC – At Cashion Rods, we believe every angler should experience the pride of fishing with gear that’s not only expertly crafted but also American-made. That’s why Cashion is excited to unveil the ELEMENT z2 Series. With a retail price of $129.95, the ELEMENT z2 was designed to introduce everyone to American performance at an unbeatable price point.

The ELEMENT z2 Series is the most affordable American-made rod on the market.

“With the ELEMENT z2, you’re not just purchasing a rod—you’re connecting with the American craftsmen who create it,” says Dr. Matthew Cashion, Founder and CEO. “We invite you to join the Cashion community and experience the difference of fishing with equipment made by people you can meet, follow, and trust.”

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Pick the Best Rod to Catch More Fish!

Brian Carter
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Pick the Best Rod to Catch More Fish!
Many anglers mistakenly use the terms action and power interchangeably, but they refer to different characteristics of a fishing rod. Action describes how quickly the rod returns to its straight position after bending, which influences sensitivity and hook-setting ability. Power refers to how much force is needed to bend the rod, determining its strength and lifting capability. A rod with extra fast action bends only at the tip and recovers quickly, while a slow action rod bends throughout its length and takes longer to return. Understanding these differences helps anglers choose the best rod for their techniques, whether fishing with soft plastics in open water or maneuvering bass out of dense vegetation. Choosing the correct balance between action and power ensures efficient energy transfer during both casting and hook sets. A stiff, fast-action rod transmits subtle vibrations effectively, making it ideal for detecting light bites when dragging a worm across the bottom. A moderate action rod flexes more, which helps absorb a bass’s surges during the fight and reduces the chances of the hook pulling free. Power also dictates what type of cover an angler can confidently fish in, as heavy power rods excel in dense vegetation, while medium power rods work better in open water. By understanding these key rod characteristics, anglers can optimize their setups for different soft plastic presentations and increase their chances of landing bass.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Scented for complete and total attraction underwater along with being made in the USA by real fishermen just like you. Grab our newest Lil Bass, Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. Act quickly, these new colors won’t stay in stock for long. We also recently restocked our Ghost, Red Bug, Purple Rain, Brown Bug, Electric Chicken, and Goby Wan colors. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Iits unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to its superior performance and versatility.
Rod actions range from extra fast to slow, each serving a specific purpose in bass fishing. Extra fast rods are highly sensitive and ideal for fishing soft plastics in heavy cover, as they allow for quick hook sets and immediate control over the fish. Fast action rods provide slightly more flex while still offering strong hook-setting power, making them a popular choice for a variety of techniques. Moderate action rods bend further down the blank, making them excellent for techniques where the rod needs to absorb the movement of the fish, such as when using soft plastics that bass tend to strike aggressively. Slow action rods bend throughout their length, but they lack the power needed to set hooks effectively in a bass’s bony mouth, making them more suitable for species like crappie or trout rather than bass fishing. Each rod action also affects casting performance, sensitivity, and fish-fighting ability. Extra fast action rods allow for precise, short-distance casts but lack the flex needed for long-range presentations. Moderate action rods, on the other hand, load up more on the cast, helping to launch soft plastics farther while also reducing the risk of pulling the hook free during the fight. Fast action rods strike a balance, offering both decent casting distance and enough stiffness to drive hooks into a bass’s tough jaw. Choosing the right rod action is essential for matching the fishing conditions and the specific soft plastics being used, improving hook-up ratios and landing success.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action-triggering strikes!
Rod power ranges from ultralight to extra heavy, determining how much force is needed to bend the rod and handle specific fishing situations. Ultralight and light rods are generally not suited for bass fishing, as they lack the strength to set hooks properly and control larger fish. Medium and medium-heavy rods offer versatility and can handle a range of soft plastic techniques, such as dragging a lizard through structure or bouncing a worm along the bottom. Heavy and extra-heavy rods are essential for pulling bass out of thick cover, such as when fishing soft plastics in submerged vegetation where a strong backbone is required. Choosing the right power ensures that anglers can effectively control their lure and land fish in various conditions. Rod power also impacts hook-setting efficiency and line selection. A medium power rod pairs well with lighter lines and finesse techniques, allowing for more natural lure presentations. In contrast, a heavy power rod is best used with stronger lines to withstand the pressure of pulling bass through thick weeds or heavy timber. When selecting a rod, anglers should consider the balance between power and action, as a heavy rod with fast action provides maximum control, whereas a medium-heavy moderate action rod offers a mix of strength and flexibility. Understanding how power influences fishing performance helps anglers select the best setup for their preferred techniques and fishing environments.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fact, we just released new Hot Sauce, MidNight, Ghost and 10w30 Syntheic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater.
Unlike measurements such as line strength or reel gear ratios, rod power and action classifications are not standardized across manufacturers. A medium-heavy fast action rod from one company may feel different from another due to variations in blank construction and materials. To help anglers navigate these inconsistencies, rods are often labeled with recommended line and lure weight ranges, offering a more precise way to determine their intended use. Testing rods in person or reading detailed specifications can help ensure a proper match for individual fishing preferences. Since there is no universal scale, the best approach is to handle a rod before purchasing or rely on trusted guidelines based on experience. Because of these inconsistencies, anglers should focus on performance rather than just labels. A rod’s actual feel in hand is more important than how it’s classified, as slight variations in blank stiffness and taper can change how a rod performs. Some rods may be stiffer or more flexible than their rating suggests, affecting casting, hook-setting, and fish-fighting ability. Some manufacturers design rods specifically for certain techniques, which can be more useful than relying solely on generic power and action ratings. By understanding these differences and testing rods whenever possible, anglers can make better-informed decisions and select the best tool for their fishing needs.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round!
The action of a rod greatly influences both sensitivity and casting performance, two crucial factors for bass anglers. Extra fast action rods offer maximum sensitivity, allowing anglers to detect even the lightest bites when working soft plastics along the bottom. However, their stiffness makes them less effective for casting longer distances, which is where moderate action rods excel. The increased flex in moderate rods helps with casting lighter soft plastics farther, especially in windy conditions or when covering large areas of water. Balancing sensitivity with casting distance is key to maximizing efficiency on the water and selecting the best rod for a given fishing situation. Sensitivity is especially important when using bottom-contact techniques, where feeling subtle bites can mean the difference between success and missed opportunities. A highly sensitive rod allows anglers to detect changes in the lake bottom, such as rocks, sand, or vegetation, giving better control over lure presentation. On the other hand, casting distance becomes critical when covering water efficiently, such as when targeting scattered bass in large open areas. Moderate action rods, while slightly less sensitive, provide better energy transfer during the cast, allowing for increased distance and accuracy. Choosing a rod that matches the fishing style and conditions ensures that anglers can detect bites effectively while also reaching fish.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added new MidNight, Glow, and Ghost Worms! Our popular Wild Cherry Worms have been restocked as well. You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out along with some of our newest colors including the Brown Worm, Electic Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also released new 6-inch Worms including Charmeleon, Rainbow TRT, Bone, Chocolate Mint, and Fire TGR are all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater.
Selecting the right rod depends on fishing conditions, cover, and the type of soft plastics being used. Fast and extra fast action rods are best for working soft plastics in heavy vegetation, where quick hook sets and a strong backbone help extract bass from thick cover. Moderate action rods are effective when fishing in open water, where the additional flex helps keep fish hooked during the fight. Rod power also plays a role, with medium-heavy rods being the most versatile choice for a variety of bass fishing applications, while heavy power rods provide the necessary strength for thick cover situations. Understanding how action and power influence performance allows anglers to tailor their gear to maximize success in different environments. Different soft plastic presentations also benefit from specific rod choices. Lizards and insect larva baits worked along the bottom require sensitive fast-action rods to detect subtle bites and ensure solid hook penetration. When fishing beetles or cray-styled baits in open water, a moderate action rod helps maintain tension and prevents fish from shaking the hook. Heavy power rods paired with extra fast action are essential for techniques like punching through thick vegetation, where immediate control over the fish is necessary. Matching rod characteristics to specific techniques ensures that each presentation is optimized for both performance and efficiency.Our newest FreshBaitz Mandingo Trick Worm is the ultimate game-changer for anglers with a passion! Engineered for the angler who knows SIZE does matter, this lure is designed to attract only the BIGGEST bass with a penchant for the larger bait. The Mandingo Trick Worm boasts a solid 7-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. Officially available in a vibrant array of 8 colors. Each worm is made from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for total and maximum attraction, the Mandingo Trick Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing the big ones. Proudly made in the USA by real anglers to help elevate your fishing experience and catch more bass year-round!
Every angler has a unique fishing style, and finding the right rod often requires hands-on experience and adjustments. While general guidelines exist, personal preference and fishing conditions play a significant role in determining the best setup. Some anglers prefer a stiffer rod for added control, while others might opt for more flex to absorb a fish’s movements and prevent losing them during a fight. Testing different rods with soft plastics like worms or beetles can help fine-tune the selection process, ensuring the best balance between sensitivity, power, and control. Experience with different rod setups will help anglers make more confident and informed decisions about their fishing gear. Fishing in varied conditions such as deep structure, shallow cover, or open water reveals how different rod actions and powers perform. A rod that feels ideal for working a lizard in deep water may feel too stiff for finesse fishing with an insect larva bait in clear shallows. Trying rods with different line types and reel setups further refines an angler’s ability to detect bites and fight fish effectively. Adjusting casting techniques and hook-setting force based on the rod’s characteristics can improve efficiency and landing rates. Adapting to different rods and techniques is essential for maximizing success and becoming a more versatile bass angler.We have a wide variety of terminal tackle to choose from, but we’ve recently released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick changes. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you pressure time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. We also just release New Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from the water, mud, and grime. Lightweight yet spacious, it fits snugly in your tackle box or backpack, making it perfect for your next adventure.





Major League Fishing Signs O’Reilly Auto Parts as Official Sponsor in Expanded Partnership

Brian Carter
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Major League Fishing Signs O’Reilly Auto Parts as Official Sponsor in Expanded Partnership

Automotive aftermarket leader to increase brand presence across all MLF events, including title sponsorship of Bass Pro Tour Stage 4 in Chattanooga

BENTON, Ky. (Feb. 26, 2025) – Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today an expanded sponsorship with O’Reilly Auto Parts for the 2025 season, with the automotive aftermarket leader now serving as an Official Sponsor across all MLF circuits. O’Reilly Auto Parts will have a prominent brand presence at every Bass Pro Tour and MLF5 event throughout the year, including a marquee role as title sponsor of Stage 4 of the Bass Pro Tour, May 1-4 in Chattanooga, Tennessee.

“Our expanded partnership with Major League Fishing is a natural fit as we continue to engage with passionate outdoor and fishing enthusiasts across the country,” said Hugo Sanchez, Vice President of Advertising and Marketing for O’Reilly Auto Parts. “From trucks and trailers to marine and outdoor equipment, O’Reilly Auto Parts is proud to be a trusted source for everything anglers need to stay on the road and on the water. We’re thrilled to support the incredible competition that brings fans closer to the sport they love.”

The agreement provides O’Reilly Auto Parts significant brand exposure on the MLFNOW! livestream and across all MLF platforms. It includes digital content at MajorLeagueFishing.com and a strong brand presence at live events and on-site activations that bring the brand directly to fans. As the title sponsor of Bass Pro Tour Stage 4, O’Reilly Auto Parts will play a central role in one of the most anticipated stops of the season, further strengthening its connection to the fishing community.

“We are excited to build on our strong relationship with O’Reilly Auto Parts and welcome them as an Official Sponsor of Major League Fishing,” said Kathy Fennel, Executive Vice President and General Manager of MLF. “Their commitment to supporting anglers at every level is a strong demonstration of their support for our sport, and we are proud to showcase their brand throughout the 2025 season.”

Fans can catch live coverage of all Bass Pro Tour events, including O’Reilly Auto Parts Stage 4, and a range of MLF5 events on MLFNOW! via MajorLeagueFishing.com, MyOutdoorTV (MOTV), Rumble and the new Game & Fish TV channel on Samsung TV Plus. Additional television coverage will air on CBS, Discovery, Discovery+, Discovery GO, Animal Planet, Outdoor Channel and VICE as part of MLF’s national broadcast schedule.

To learn more about O’Reilly Auto Parts and its full range of automotive, marine, and outdoor products, visit OReillyAuto.com. For complete details and updated information on Major League Fishing, its tournaments and sponsors, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, X, Instagram and YouTube.

About O’Reilly Automotive, Inc.
Since 1957, O’Reilly Automotive, Inc. has grown from a family-owned business into a leader in the automotive replacement parts industry. With over 6,100 stores across the United States, Mexico, Puerto Rico, and Canada, O’Reilly Auto Parts provides professional service, expert knowledge, and quality products to both professional service providers and do-it-yourself customers. For more information, visit OReillyAuto.com.





The Beast—Is This the Most DANGEROUS Tournament of 2025?

Brian Carter
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The Beast—Is This the Most DANGEROUS Tournament of 2025?

Photos from Bassmaster.com

The 2025 Bassmaster Elite Series event on Lake Okeechobee, a tournament that promises chaos, giants, and the kind of high-stakes drama only “The Big O” can deliver:

Lake Okeechobee: The Beast of the Elite Series

Dates: February 27 – March 2, 2025
Location: Lake Okeechobee, Okeechobee, Florida
Takeoff/Weigh-In: Okee-Tantie Recreation Area
Significance: Dubbed the “Bass Factory,” Okeechobee is a 730-square-mile shallow bowl of hydrilla, peppergrass, and legendary largemouth bass. This event separates the bold from the timid—and often decides early-season momentum in the Elite Series.

Why Okeechobee Matters

Lake Okeechobee isn’t just a tournament venue—it’s a cultural institution in bass fishing. Here’s why:

  • Giants Live Here: The lake holds the potential for 30-pound bags and double-digit bass. In 2023, Tyler Rivet’s winning weight was 86-15, and that’s considered a “slow” year.
  • Power Fishing Mecca: This isn’t finesse fishing. Okeechobee rewards anglers who punch mats, flip heavy cover, and throw big swimbaits.
  • Unpredictability: Weather swings (cold fronts, wind) can turn the lake from a bass paradise to a ghost town overnight.

2025 Tournament Dynamics

The Hydrilla Factor

Okeechobee’s hydrilla mats are both a blessing and a curse. In 2025, the South Florida Water Management District’s spraying program has thinned some areas, creating a patchwork of dense mats and open lanes. Pros will need to:

  • Punch Smart: Target the thickest remaining mats with 1.5–2 oz tungsten weights and creature baits (e.g., Strike King Rage Bug).
  • Sight-Fish Opportunistically: Early spawners could be locked on beds in the Moore Haven Canal or Horse Island.

The Wildcard: Kissimmee Grass

While hydrilla dominates headlines, Okeechobee’s Kissimmee grass flats near Eagle Bay and Pelican Bay are sleeper zones. Anglers like Brandon Lester have quietly milked these areas for limits using vibrating jigs and speed worms.

The No-Information Rule Twist

With the new rule banning pre-tournament intel, locals like Terry Scroggins (a 4-time Okeechobee winner) lose their edge. This levels the playing field but raises the stakes for on-the-fly adjustments.

Anglers to Watch

  1. Tyler Rivet (The Defending King):
  • Won here in 2023 with a mix of jerkbaits and punch rigs. His fearless approach to gator-filled backwaters makes him a threat.
  • 2025 Prediction: Top 10 finish if he avoids the “defending champ curse.”
  1. Brandon Palaniuk (The Innovator):
  • Palaniuk’s 2024 experiment with glide baits over open grass surprised everyone. He’s hinted at a “secret offshore pattern” for 2025.
  • Wildcard Factor: If a cold front pushes fish deep, BP’s offshore prowess could dominate.
  1. John Cox (The Shallow Savant):
  • Cox lives for Okeechobee’s dirt-shallow scenarios. His 2021 win here (using a wacky-rigged worm in 18 inches of water) is still talked about.
  • 2025 Edge: With hydrilla reduced, Cox’s ability to sight-fish in skinny water could shine.
  1. Patrick Walters (The Data Geek):
  • Walters’ analytics-driven approach (tracking water temps, wind direction hourly) could crack Okeechobee’s code.
  • Weakness: His aversion to heavy cover might cost him in mat-dominated areas.

Controversy Alert: The Forward-Facing Sonar Debate

Okeechobee’s murky water (1–2 ft visibility) has long been a FFS-resistant zone, but 2025 could change that. Pros like Bryan Thrift are rumored to be using LiveScope to locate roaming bass outside the mats. Traditionalists call it sacrilege. I call it evolution.

Fantasy Fishing Tips

  • Bucket A: Scott Martin (Quietly placed 7th in 2024; knows Okeechobee’s nooks better than anyone).
  • Bucket B: Clent Davis (A punch rig specialist with three Top 20s here).
  • Sleeper Pick: Kenta Kimura (The Japanese star’s finesse skills could thrive if the bite turns tough).

Historical Ghosts & Glory

  • The Legend of Dean Rojas: His 2001 record of 45-02 (five-bass limit) still haunts the lake.
  • The 2021 Debacle: A freak cold front dropped water temps to 48°F, leading to the worst Elite Series weights in Okeechobee history (winner: 54-08).

The Environmental Elephant in the Room

Lake Okeechobee isn’t just a fishery—it’s a battleground. Between toxic algae blooms, water management disputes, and invasive species (hello, Mayan cichlids), the lake’s future is uncertain. The 2025 tournament will put these issues back in the spotlight, whether B.A.S.S. likes it or not.

Why You Should Care

Okeechobee is bass fishing’s equivalent of a heavyweight title fight. It’s raw, brutal, and unapologetically Southern. In 2025, with new rules and shifting conditions, this event will test who’s truly elite. Will it be a veteran like Greg Hackney grinding through the mats? Or a rookie like Beau Browning shocking the world with a swimbait?

One thing’s certain: When the scales close on March 2, someone’s career will be forever changed.

Final Take

Lake Okeechobee doesn’t just reward skill—it demands obsession. The angler who wins here in 2025 won’t just be holding a trophy; they’ll be conquering a legend. Tune in, hold your breath, and watch history unfold.





Yamamoto Unveils New Limited-Time Color

Brian Carter
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Yamamoto Unveils New Limited-Time Color

Yamamoto Unveils New Limited-Time Color

  • February 24, 2025

Yamamoto Baits just keeps adding and innovating. “Violet Flash”, a limited-time color designed by pro angler Matt Becker, is the newest addition to Yamamoto’s robust line of options.

Irving, TX – “Violet Flash features a stunning chrome finish with subtle purple accents,” explains Jack Dice, GSM Product Development Manager. “It is the perfect option when looking to mimic the natural shimmer of shad or other baitfish with a flash that catches big bass. We’re always looking to expand and improve our offerings, and Violet Flash does just that.”

Available in multiple shapes including the 3.75″ Shad Shape Worm, the Scope Shad, and the D-Shad, Violet Flash is ready to shine in any fishing scenario. Hurry, though! Violet Flash is a limited-time release, available only through Baits.com.

For more information on Yamamoto Baits, please visit their website HERE, or find them on Facebook and other social media avenues. 

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MLF Toyota Series Presented by Phoenix Boats Returns to Sam Rayburn for Southwestern Division Event

Brian Carter
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MLF Toyota Series Presented by Phoenix Boats Returns to Sam Rayburn for Southwestern Division Event
Boater Kaden Mueck of Livingston, Texas, who finished runner-up at the Toyota Series at Sam Rayburn Reservoir in January, will again be among the competitors fishing for up to $100,000 on Sam Rayburn Reservoir at the MLF Toyota Series event, March 6-8. 

BROOKELAND, Texas (Feb. 25, 2025) – The Major League Fishing (MLF) Toyota Series Presented by Phoenix Boats is returning to Sam Rayburn Reservoir, next week, March 6-8, for the second Southwestern division tournament of the 2025 season – the Toyota Series at Sam Rayburn Reservoir.

The three-day tournament, hosted by the Jasper-Lake Sam Rayburn Area Chamber of Commerce, will showcase the region’s top bass-fishing boaters and co-anglers competing for a grand prize of up to $100,000 in the pro division and a new Phoenix 518 Pro boat with a 115-horsepower outboard motor plus $5,000 in the co-angler division.

Known for its consistent production of trophy-sized bass and limits, Sam Rayburn Reservoir is a hotspot for diverse strategies, especially during the transitional pre-spawn period. Local standout Kaden Mueck of Livingston, Texas, who finished in second-place at the first Toyota Series event on Sam Rayburn earlier this year, anticipates another action-packed showdown.

“This time of year, the fish are really spread out – you’ve got some shallow, some staging, and some already making moves to spawn,” said Mueck, who also competes for the Stephen F. Austin College Fishing team. “I’ll be targeting the prespawners – they’re bigger, and they tend to group up better. But we’ll definitely see some solid shallow-water patterns playing out too.”

The versatility of Sam Rayburn ensures that anglers will be able to choose their preferred approach, whether it’s punching shallow grass, cranking offshore structure, or deploying forward-facing sonar to target fish on the move. When it comes to baits, expect to see proven Rayburn staples and some innovative techniques.

“A Bill Lewis Rat-L-Trap is a go-to for this time of year,” Mueck said. “We’ll also see some guys dragging Carolina rigs, throwing swimjigs, and possibly some glide baits or swimbaits offshore. And, of course, throwing a minnow using forward-facing sonar. That’s going to be a strong pattern, no doubt.”

With fish staging near drains and the mouths of spawning flats, targeting these transitional areas will be crucial.

“Those staging fish are the big ones, and they’ll make the difference if you can find them,” Mueck added.

“It’s going to take every bit of 70 pounds to win over three days,” Mueck went on to predict. “It takes close to 30 pounds to win any local tournament, and I think we’ll see something similar here. Someone will crack a 30-pound bag, at least one day. It’s doing it for three days that is the hard part.”

Anglers will begin each day at 7 a.m. CT, launching from the Umphrey Family Pavilion at 5438 Sam Rayburn Parkway in Brookeland. Weigh-ins will take place at the same location, starting at 3 p.m. daily. Fans are invited to attend in person and can also stay connected by following the “MLF Live” weigh-in broadcasts and daily updates on MajorLeagueFishing.com.

In Toyota Series regular-season competition, payouts are based on the number of participants competing in the event, scaling up for every 20 boats over 160 and scaling down for every boat below 160. With a 160-boat field, pros fish for a top prize of up to $75,000, if Phoenix MLF Bonus qualified. Strike King co-anglers cast for the top prize of a new Phoenix 518 Pro bass boat with a 115-horsepower Mercury or Suzuki outboard (valued at $33,500). With a 260-boat field, pros fish for a top award of up to $100,000, if Phoenix MLF Bonus qualified. Strike King co-anglers cast for the top prize of a new Phoenix 518 Pro bass boat with a 115-horsepower Mercury or Suzuki outboard plus $5,000 cash.

The 2025 Toyota Series Presented by Phoenix Boats consists of five divisions – Central, Northern, Plains, Southern and the Southwestern – each holding three regular-season events, along with the International and Wild Card divisions. Anglers who fish in any of the five divisions or the Wild Card division and finish in the top 25 will qualify for the no-entry-fee Toyota Series Championship for a shot at winning up to $235,000 and a qualification to REDCREST 2026. The winning Strike King co-angler at the championship earns a new Phoenix 518 Pro bass boat with a 115-horsepower outboard. The 2025 Toyota Series Championship will be held Nov. 6-8 on Grand Lake in Grove, Oklahoma, and is hosted by the City of Grove Convention & Tourism Bureau.

Proud sponsors of the 2025 MLF Toyota Series include: 7Brew, Abu Garcia, Athletic Brewing, B&W Trailer Hitches, Berkley, BUBBA, Deep Dive App, E3 Sports Apparel, Epic Baits, Fishing Clash, Grizzly, Humminbird, Lew’s, Mercury, Minn Kota, Mossy Oak, Onyx, O’Reilly Auto Parts, Phoenix Boats, Polaris, Power-Pole, Precision Sonar, Strike King, Suzuki Marine, Tackle Warehouse, T-H Marine, Toyota, WIX Filters and YETI.

For complete details and updated information visit MajorLeagueFishing.com. For regular Toyota Series updates, photos, tournament news and more, follow the MLF5 social media outlets at Facebook, Instagram and YouTube.





2025 Bassmaster High School, Junior National Championships headed to Clarks Hill Lake

Brian Carter
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2025 Bassmaster High School, Junior National Championships headed to Clarks Hill Lake

The Strike King Bassmaster High School National Championship and Bassmaster Junior National Championship will head to Clarks Hill Lake in Evans, Ga., in July.

Photo by Tyler Bridges/B.A.S.S.

Feb. 25, 2025

2025 Bassmaster High School, Junior National Championships headed to Clarks Hill Lake

BIRMINGHAM, Ala. — B.A.S.S. officials announced today that the Bassmaster Junior National Championship will be held July 25-26 on Clarks Hill Lake in Evans, Ga., followed by the Strike King Bassmaster High School National Championship July 31-Aug. 2. Visit Columbia County will host both events, with daily takeoffs and weigh-ins held at Wildwood Park.

The Junior Series National Championship will feature qualifying anglers from grades second through eighth, while the High School Series National Championship will have a field comprised of eighth- to 12th-graders. With the High School and Junior Series kicking off the season last month on the Harris Chain in Leesburg, Fla., young anglers are busy qualifying now through regular-season events at both levels.

“We are thrilled to welcome the Bassmaster High School/ Junior Series Championship to Clarks Hill Lake,” said Shelly Blackburn, Visit Columbia County Georgia’s executive director. “Hosting this prestigious event is an incredible honor, and we are excited to showcase the natural beauty and hospitality of Columbia County to anglers and spectators alike. The economic impact of this championship will be significant, bringing numerous visitors and opportunities to our local businesses and residents. We look forward to a successful and memorable event that highlights the very best of what our community has to offer.”   

Chase Clarke perfectly executed a big-bass pattern to win the weather-shortened St. Croix Bassmaster Open at Clarks Hill Reservoir presented by SEVIIN last month with a two-day total of 47 pounds, 7 ounces.

The 2022 Auburn University graduate caught three 6-pound-or-better largemouth during the tournament, two on the first day that lifted him to a daily total of 25-14 and one on the second day that anchored his 21-9 Day 2 total. Those two bags propelled him over second-place Blaine Bunney by 6-plus pounds.

“I’m super-excited about these National Championships,” said Glenn Cale, B.A.S.S. tournament manager for the College, High School and Junior Series. “I’m excited about sharing the stage with the best student anglers in the country and having this event on the outstanding fishery that is Clarks Hill Lake.”

2025 Bassmaster High School Series Title Sponsor: Strike King

2025 Bassmaster High School Series Platinum Sponsor: Toyota
2025 Bassmaster High School Series Premier Sponsors: Bass Pro Shops, Dakota Lithium, Humminbird, Mercury, Minn Kota, Nitro Boats, Power-Pole, Progressive Insurance, Ranger Boats, Rapala, Skeeter Boats, Yamaha
2025 Bassmaster High School Series Supporting Sponsors: AFTCO, Daiwa, Garmin, Lew’s, Lowrance, Marathon, Triton Boats, VMC

2025 Bassmaster High School Series Youth Sponsors: Seaguar, Shimano





Lake Murray Readies for MLF Bass Pro Tour PowerStop Brakes Stage 3 Presented by Strike King

Brian Carter
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Lake Murray Readies for MLF Bass Pro Tour PowerStop Brakes Stage 3 Presented by Strike King

$150,000 Top Prize Up for Grabs in Columbia Next Week as 66 Anglers Battle it Out on Lake Murray, Follow the Competition Live All Four Days at MajorLeagueFishing.com

COLUMBIA, S.C. (Feb. 25, 2025) – The Major League Fishing (MLF) Bass Pro Tour is set to visit Columbia, South Carolina, and Lake Murray next week, March 6-9, for the third regular-season event of the 2025 Bass Pro Tour – the PowerStop Brakes Stage 3 at Lake Murray Presented by Strike King.

Hosted by the Capital City/Lake Murray Country Regional Tourism Board, the four-day tournament will feature 66 of the world’s top professional anglers competing for a $150,000 top prize, crucial points in the Fishing Clash Angler of the Year (AOY) race and coveted qualification spots for the Heavy Hitters all-star event and REDCREST 2026.

The star-studded lineup will showcase top professionals and local fan favorites, including defending Lake Murray champion and Prosperity, South Carolina local, Anthony Gagliardi, reigning Fishing Clash AOY Jacob Wheeler, and REDCREST 2024 Champion Dustin Connell. Joining them are South Carolina standouts Casey Ashley, Andy Montgomery, Britt Myers , and the father-son duo of Marty and Marshall Robinson , all eager to capitalize on their home-state advantage.

The tournament will feature the MLF catch, weigh, immediate-release format, in which anglers catch as much weight as they can each day, while also feeling the pressure and intensity of the SCORETRACKER® leaderboard. The tournament is being filmed for broadcast later this year on Discovery.

“Capital City/Lake Murray Country is honored to host this prestigious event that will showcase the natural beauty and world-class fishing opportunities that Lake Murray has to offer,” said Miriam Atria, President and CEO of Capital City/Lake Murray Country. “Our region is a premier destination for anglers and outdoor enthusiasts alike. Lake Murray is a highly competitive fishery, and we know it will deliver a challenging event with strong final weights.”

The Bass Pro Tour last visited Lake Murray in 2023, where Gagliardi added another major victory to his impressive record on his home lake. His success on the fishery includes a 2006 FLW Tour win, a 2014 Forrest Wood Cup title and a runner-up finish at the 2021 Tackle Warehouse Pro Circuit event – a tournament won by fellow Bass Pro Tour competitor Matt Becker , underscoring the high level of competition that defines this event.

When asked about the conditions and expectations, Gagliardi shared insights into how he anticipates the tournament unfolding.

“I know that it’s fishing good. It always does this time of year,” Gagliardi said. “You can catch them on a lot of different things, so I think the guys are going to have fun because they’re going to catch fish – big fish – in a variety of ways.”

Taking current weather patterns into consideration, Gagliardi said he believes the event will fall squarely in the pre-spawn stage.

“We’re kind of in a place where the spawn can really move. Sometimes they spawn in February, sometimes not until April. It depends on the winter and recent weather. We’ve had some cold spells and a warm week, but I think it’s going to be a pre-spawn event. It’s just not warm enough to push a lot of fish into the spawn, yet.”

With multiple ways to target bass, Gagliardi expects a mix of techniques to play a role throughout the tournament.

“There will be fish caught in all depths,” the Suzuki pro explained. “Some guys will fish shallow with crankbaits, spinnerbaits and flipping jigs around cover. Others will focus on jerkbaits or forward-facing sonar. It’s really going to be a typical pre-spawn deal, with ChatterBaits, crankbaits, dragging a worm and flipping a jig all coming into play. There’s not really a way you could fish this lake right now and not catch one.”

As for tournament weights, Gagliardi admits it’s difficult to predict.

“I’ve never fished a tournament here in the everything-counts format. Last time, I won under the five-fish limit format. Looking at it that way, you’re going to have mid-20-pound bags, and then who knows how many fish beyond that? Maybe someone cracks 100 pounds. I’d guess that 30 pounds a day would be a solid mark to advance, but we’ll have to see how it plays out.”

Despite his history of success on Lake Murray, Gagliardi remains cautious about his chances at another win on his hometown fishery.

“I never feel good about it going in. Even though I’ve done well, I’m always leery,” Gagliardi said. “I honestly don’t fish the lake as much as I should, even though I live here. I know the lake well, but I don’t always know the bite for a given time of year. Every time I’ve won, it’s been doing something different than I expected.

“I’m a little nervous going into it, like I always am before any big tournament, but I enjoy fishing the lake and it’ll be fun. It’s just the lead-up that gets me – figuring out how to practice, when to use forward-facing sonar and how to adapt. That’s what stresses me out the most. But once we hit the water, it’s all about figuring things out fast enough to stay in productive areas.”

Anglers will launch at 7:15 a.m. ET each day from Dreher Island State Park, located at 3677 State Park Road in Prosperity. Each day’s takeout will be held at the same location, beginning at 3:45 p.m. Fans are welcome to attend all launch and takeout events and also encouraged to follow the event online throughout the day on the MLFNOW!® live stream and SCORETRACKER® coverage at  MajorLeagueFishing.com.

On Saturday and Sunday, March 8-9 from 3 p.m. to 6 p.m. MLF welcomes fans of all ages to visit Dreher Island State Park for the MLF Fan Experience & Watch Party. Fans can watch the pros live on the MLFNOW! big screen, enjoy free food, participate in casting contests, enter to win hourly giveaways and cheer on their favorite pros. The first 50 kids 14 and under will receive a free rod and reel each day. The Bass Pro Tour anglers will be on hand both days to meet and greet fans, sign autographs and take selfies.

The PowerStop Brakes Stage 3 at Lake Murray Presented by Strike King will feature anglers competing with a 2-pound minimum weight requirement for a bass to be deemed scorable. The MLF Fisheries Management Division determines minimum weights for each body of water that the Bass Pro Tour visits, based on the productivity, bass population and anticipated average size of fish in each fishery.

The 2025 Bass Pro Tour features a field of 66 of the top professional anglers in the world, competing across seven regular-season tournaments around the country, for millions of dollars and valuable points to qualify for the annual Heavy Hitters all-star event and the REDCREST 2026 championship.

The full field of anglers will compete in the two-day Qualifying Round on Thursday and Friday. After the two-day Qualifying Round is complete, the pro with the highest two-day total will advance directly to Sunday’s Championship Round. Anglers that finish 2nd through 20th will advance to Saturday’s Knockout Round. In the Knockout Round, weights are zeroed, and the remaining anglers compete to finish in the top nine to advance to Sunday’s Championship Round. In the final-day Championship Round, weights are zeroed, and the highest one-day total wins the top prize of $150,000.

The MLFNOW!® broadcast team of Chad McKee and J.T. Kenney will break down the extended action live on all four days of competition from 7:30 a.m. to 4 p.m. ET. MLFNOW!®  will be live streamed on MajorLeagueFishing.com , the MyOutdoorTV (MOTV) app and Rumble.

Television coverage of the PowerStop Brakes Stage 3 at Lake Murray Presented by Strike King will premiere as a two-hour episode starting at 7 a.m. ET, on Saturday, Oct. 4 on Discovery, with the Championship Round premiering on Sunday, Oct. 5. New MLF episodes premiere each Saturday morning on Discovery, with re-airings on Outdoor Channel.

Proud sponsors of the 2025 MLF Bass Pro Tour include: 7Brew Coffee, Abu Garcia, Athletic Brewing, Bass Force, B&W Trailer Hitches, Bass Pro Shops, Berkley, BUBBA, E3 Sport Apparel, Fishing Clash, Grizzly, Lowrance, Mercury, MillerTech, Mossy Oak Fishing, NITRO, O’Reilly Auto Parts, Power-Pole, Rapala, Star brite, Suzuki and Toyota.

For complete details and updated information on Major League Fishing and the Bass Pro Tour, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, X,  Instagram and YouTube.





Fishing Chaos is onboard to help take the NPFL to the next level in 2025.

Brian Carter
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Fishing Chaos is onboard to help take the NPFL to the next level in 2025.

Fishing Chaos is onboard to help take the NPFL to the next level in 2025.

WILKESVILLE, Ohio—The National Professional Fishing League (NPFL) announces a new partnership with Fishing Chaos, a leading technology company in the competitive fishing industry. This collaboration marks a significant step forward in enhancing the NPFL’s tournament operations, angler experience, and fan engagement for the 2025 season.

Fishing Chaos is renowned for its cutting-edge tournament management solutions, real-time data tracking, and innovative digital tools that streamline operations for anglers and fans alike. By partnering with Fishing Chaos, the NPFL continues its commitment to providing a premier platform for professional anglers while delivering an unparalleled experience to fishing enthusiasts worldwide.

Brad Fuller, President of the NPFL, expressed his enthusiasm about the partnership: “We are excited to push the envelope with a great tech company like Fishing Chaos. They do some amazing things in the industry, and we look forward to blazing a new trail with them. Their platform will allow us to elevate our tournament experience for anglers, fans, and sponsors, ensuring the NPFL remains at the forefront of professional fishing.”

The partnership will bring enhanced features to NPFL tournaments, including real-time scoring, seamless angler communication, and improved digital integration for fans following the action.

John Calagaz, founder and Chief Executive Officer of Fishing Chaos, elaborated on his company’s role: “Our mission is to use technology to enhance the experience for both anglers and fans. We’re excited to partner with the NPFL and showcase how our platform can enhance the success of any tournament, trail, club, or series.”

The 2025 season promises to take the League to the next level. With Fishing Chaos onboard, the NPFL is poised to set a new standard in professional bass fishing.





NPFL and Fishing Chaos Form Strategic Partnership

Bruce Callis
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0
NPFL and Fishing Chaos Form Strategic Partnership

NPFL and Fishing Chaos Form Strategic Partnership

Fishing Chaos is onboard to help take the NPFL to the next level in 2025.

WILKESVILLE, Ohio—The National Professional Fishing League (NPFL) announces a new partnership with Fishing Chaos, a leading technology company in the competitive fishing industry. This collaboration marks a significant step forward in enhancing the NPFL’s tournament operations, angler experience, and fan engagement for the 2025 season.

Fishing Chaos is renowned for its cutting-edge tournament management solutions, real-time data tracking, and innovative digital tools that streamline operations for anglers and fans alike. By partnering with Fishing Chaos, the NPFL continues its commitment to providing a premier platform for professional anglers while delivering an unparalleled experience to fishing enthusiasts worldwide.

Brad Fuller, President of the NPFL, expressed his enthusiasm about the partnership: “We are excited to push the envelope with a great tech company like Fishing Chaos. They do some amazing things in the industry, and we look forward to blazing a new trail with them. Their platform will allow us to elevate our tournament experience for anglers, fans, and sponsors, ensuring the NPFL remains at the forefront of professional fishing.”

The partnership will bring enhanced features to NPFL tournaments, including real-time scoring, seamless angler communication, and improved digital integration for fans following the action.

John Calagaz, founder and Chief Executive Officer of Fishing Chaos, elaborated on his company’s role: “Our mission is to use technology to enhance the experience for both anglers and fans. We’re excited to partner with the NPFL and showcase how our platform can enhance the success of any tournament, trail, club, or series.”

The 2025 season promises to take the League to the next level. With Fishing Chaos onboard, the NPFL is poised to set a new standard in professional bass fishing.

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