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Ultimate Tackle Storage Secrets Anglers Can’t Resist!

Fishing can be a gear-heavy endeavor and an angler’s tackle box often becomes a chaotic collection of hooks, lures, and lines. Over time, tackle storage has become a significant issue for most anglers. I remember my first Plano box. Too rudimentary, if you ask me. From the Original Stowaway boxes to the modern Edge and Frabill series, Plano succeeded in providing every possible solution to every possible storage problem an angler could face over the past decades. However, navigating the thorny paths of what to buy for optimal tackle storage and answering the question, “Is spending extra money for lure care worth it?” can be daunting.

In recent years we have witnessed a surge of companies promising to revolutionize tackle storage, with Lure Lock and Buzbe standing out. Critics often lump them as a “fad”—but let’s dive deeper into the reasons behind their emergence. I see three main reasons; evolving angler demands, a thirst for uniqueness, and a justification for higher pricing.

Let’s examine Lure Lock. The company, a confluence of innovation and technology, introduced the Tacklebox with ElasTak Liner; lockable boxes that prevent baits from shifting around, thus reducing damage. The ElasTak liner aids lure presentation and reduces the mess typical of regular tackle boxes. It’s a love letter to lure care. However, the fulfillment of this promise determines their longevity in the market, not whether they are fashionable or trending.

On the other hand, we have Buzbe. This company brought modularity into tackle storage. And the result? The Colony 28 or 15, engineered with military-grade ruggedness, waterproof, and customizable compartments. Talk about revolutionizing gear organization. The boxes are designed to accommodate varying tackle sizes. Hence, no lure goes homeless or lost. The convenience offered justifies the extra spend.

It’s easy to dismiss new product entrants like Lure Lock and Buzbe as trends. Yes, spending extra on these new-age tackle storage solutions can be seen as a luxury. But if their value offers more than just a fad and caters to convenience, why not? After all, proper tackle care can lead to more successful catches.

In conclusion, it’s not about whether these companies are a fad. It’s about the problem they solve and the experience they provide. The effectiveness of a tackle storage system is dependent on how well it caters to your individual fishing needs. If spending extra brings you convenience and longevity, then it definitely isn’t a “fad”—it’s a worthy investment.



Big bags expected for Bassmaster Open at Lake Okeechobee, but weather will likely determine how many

Florida’s Lake Okeechobee will kick off the 2024 St. Croix Bassmaster Opens presented by SEVIIN season February 1-3. 

Photo by Craig Lamb/B.A.S.S.

January 25, 2024

Big bags expected for Bassmaster Open at Lake Okeechobee, but weather will likely determine how many

Opens_StCroix_Sevin_4C-RASTER.png

CLEWISTON, Fla. — The 2024 season of the St. Croix Bassmaster Opens presented by SEVIIN is set to kick off at one of the top big-bass factories in the country — Lake Okeechobee. But like so many early-season tournaments held in the state of Florida, just how many big bags are caught will ultimately be determined by the weather. Longtime Florida pro Mike Surman is fishing the Elite Qualifiers division of the Bassmaster Opens, a division newly established in 2023 that requires anglers to fish all nine Opens events throughout the season as they compete for one of nine spots in the 2025 Bassmaster Elite Series.  

Surman believes warm weather following a cold front could yield big bites, while a sudden temperature drop might make finding fish more of a challenge.

“If the bass are coming off a cold front and we get a warming trend, they will go crazy and you will see quite a few 25-pound bags,” the EQ pro said. “If it is the opposite, and it may have been warm in practice and we get a cold front, then fishing is going to be tough — 15 pounds a day will probably be good.”

Tournament days are scheduled for Feb. 1-3 with takeoffs each day from Roland Martin Marina at 7 a.m. ET and weigh-ins back at the marina each day at 3 p.m. The full field of pros and co-anglers will fish the first two days, while only the Top 10 pros will advance to Championship Saturday.

The winner will qualify for the 2025 Bass Pro Shops Bassmaster Classic, assuming they fish all three events in Division I.

Arguably the best lake in the country at one point, Okeechobee has a storied past with B.A.S.S. The most recent chapter was written during last year’s Bassmaster Elite Series event, when Tyler Rivet won a back-and-forth affair with a four-day total of 86 pounds, 15 ounces.

During the months leading up to this Open, Surman said Okeechobee has fished really well, particularly in December. Multiple 30-pound bags have been weighed in during recent tournament competition, and Surman said he caught a couple of 35-pound bags preparing for this event.

With cooler temperatures moving south, fishing hasn’t been quite as good in January, but a warming trend will heat the water and get the bass moving again.

“In early December, the fishing was on fire,” he said. “All the tournaments, they were just killing them. It has gotten a little tougher since. The water temperature had dropped to 62 to 64 degrees right before the [off-limits] cutoff [for the Open].

“It has been a fairly mild winter. We’ve had a few cold-front days, but we haven’t come close to freezing yet,” Surman continued. “Our cold-front days will be around 42 to 45 degrees, and that has happened a couple times, but it has warmed back up every time within days. The major fronts haven’t gotten down to us for the most part.”

Covering nearly 451,000 acres, Okeechobee is a massive lake. The amount of fishable water, however, is a quarter of that size — for a couple of reasons.

For one thing, Okeechobee is a couple of feet higher than it was during last year’s Elite Series event and slightly dirtier.

“There are five or six key places around the lake where guys have been catching big bags,” Surman said. “Outside of those places, it has been tough. Can guys find some secret places? Absolutely. That’s what everyone will be trying to do. But those five or six places will have 20 to 30 boats in each one. That makes it tough.”

Grass is far less prominent as a whole on the lake than it has been in past years. What’s left are mostly reed heads, Kissimmee grass, buggy whips, cattails and decaying debris.

“There was a lot of eelgrass last year that was essentially all over the lake, and there may be two or three little patches left,” Surman said. “That’s because the water is higher and that makes the water dirtier, which makes the plant life a little harder to grow. There is essentially no grass.”

At the beginning of February, the bass are usually in one of their spawning stages, whether that be prespawn, postspawn or actually spawning. Weather determines which one is most prominent, as well as the moon phase.

The Opens anglers will be four or five days behind the full moon. But with the right water temperatures, around 70 degrees, what Surman calls “lake fish” will move from the main lake to the shallows to spawn. With dirtier water than normal, Surman believes there will be bass caught off of beds, but sight fishing won’t necessarily be the key deal.

Many bass will still be offshore as well, chasing shad and other baitfish, creating interesting forward-facing sonar opportunities. Big bags will be caught either way, but cold-front conditions will make consistency difficult.

“It is very hard to be consistent during cold-front days,” Surman said. “You can catch a big bag, but you don’t see it very often. It would be good to get one really good day and then just hang out. But if it is a warming trend, you better go catch five big ones, and a bunch of people will do that.”

If water temperatures are below 64 degrees, Surman envisions a three-day winning weight in the vicinity of 56 pounds. If the water temperature is over 68 degrees, he says things could get interesting.

“I think it will take close to 70 pounds if it’s over 68 degrees,” he said.

All coverage from the St. Croix Bassmaster Open at Lake Okeechobee presented by SEVIIN will be available on Bassmaster.com.

The final day of competition will be broadcast live on FS1 Saturday morning beginning at 8 a.m. ET, with streaming available on Bassmaster.com, as well as FS2 and the FOX Sports digital platforms.

The tournament is being hosted by the City of Clewiston.



Bass Pro Shops hooks title sponsorship of the 2024 Bassmaster Classic

anuary 25, 2024

Bass Pro Shops hooks title sponsorship of the 2024 Bassmaster Classic

BIRMINGHAM, Ala. — Two of the most iconic and historic brands in bass fishing announced an exciting partnership today. Bass Pro Shops, the world’s foremost outdoor retailer, will be the title sponsor of the 2024 Bassmaster Classic, the world’s most prestigious bass fishing event. The Bass Pro Shops Bassmaster Classic will be held in Tulsa March 22-24, with competition taking place on Oklahoma’s Grand Lake O’ the Cherokees. The tournament will feature 56 of the nation’s most talented anglers vying for more than $1 million in prize money.

“We are very honored to partner with Bassmaster and serve as the title sponsor for the 2024 Bassmaster Classic,” said Johnny Morris, five-time Classic qualifier, noted conservationist and founder of Bass Pro Shops. “Some of my happiest memories in life were competing on the tournament trail and creating many special, lifelong friendships. I feel very blessed to have spent my entire life in and around the great sport of fishing and to have had the opportunity to serve fellow anglers. I am forever grateful to Ray Scott, for without him and his B.A.S.S. Tournament Trail, Bass Pro Shops would have never happened.”

The relationship between Bass Pro Shops and B.A.S.S. goes back to the birth of competitive bass fishing. When Ray Scott created the Bass Anglers Sportsman Society in 1967, Johnny Morris became an early competitor. At the same time, Morris started a small tackle business out of a corner of his father’s liquor store in Springfield, Mo., in 1972. As B.A.S.S. tournaments grew, so did Morris’ tackle business, and he eventually created the first Bass Pro Shops catalog in 1974. Now, in 2024, the two organizations will share the spotlight on the biggest stage in bass fishing.

“This partnership is so meaningful to B.A.S.S. for so many reasons,” said Chase Anderson, CEO of B.A.S.S. “Our organizations both helped build and define an industry while focusing on conservation, education and inspiration. We have shared values and both maintain a sharp focus on the future of our sport while celebrating the rich history of bass fishing. We look forward to celebrating together at the Classic with the rabid fans in attendance as a new champion is crowned.”

Last year’s Super Bowl of Bass Fishing set a new all-time attendance record, with 163,914 fans visiting Knoxville, Tenn. Alongside this incredible throng of bass fishing fanatics, online fans streamed 32.7 million minutes of content across Bassmaster LIVE digital platforms, breaking all previous viewing records, while the live coverage on FOX and FS1 reached 4.5 million viewers across the two days of coverage on those networks. 

As always, the Bassmaster Classic Outdoors Expo presented by GSM Outdoors will be a treat for fans visiting Tulsa. More than 200 vendors will fill the Cox Business Convention Center, which will be open for free to the public the weekend of the event.



Toyota Extends Major League Fishing Sponsorship to 2028

Toyota Will Continue as Exclusive Vehicle and Title Sponsor of Toyota Series to 2028 Under Five-Year Extension Announced by Toyota and MLF

BENTON, Ky. (Jan. 25, 2024) – Major League Fishing (MLF) announced today the renewal of its global sponsorship with Toyota Motor North America (TMNA) via a 5-year extension that ensures the Texas-based automotive manufacturer will continue to serve as the Exclusive Vehicle and Mobility Sponsor of the world’s largest tournament-fishing organization.

“When we first entered a relationship with Toyota, Major League Fishing was confident that this would be an exceptional collaboration,” said Jim Wilburn, MLF President of Sales. “The two organizations have similar corporate values and we are pleased with the direction this sponsorship has taken. As the Official Vehicle Sponsor, Toyota has gone above and beyond to help create an outstanding experience for our anglers and fans. We’re thrilled to announce a continuation of this valued collaboration up to 2028.”

The sponsorship renewal marks an extension of the four-year agreement that Toyota signed in 2020. Toyota will remain the title sponsor of the MLF Toyota Series, which showcases the top regional anglers from around the country competing close to home for incredible awards and to fish against the top MLF international anglers at the prestigious Toyota Series Championship and REDCREST. Those two premier MLF events feature $200,000 and $300,000 top prizes, respectively, and the most lucrative payouts in the sport. Toyota will also continue to offer the extremely successful and lucrative Toyota Bonus Bucks contingency program, the only truck contingency program that pays anglers to fish, to MLF competitors of all experience levels.

“We are very pleased to be continuing our relationship as the Exclusive Vehicle of Major League Fishing,” said Steve Appelbaum, National Manager, Sponsorship Integration for Toyota Motor North America. “Through this sponsorship with the world’s largest tournament-fishing organization, Toyota will continue to showcase our vehicles to a very loyal, engaged and enthusiastic fanbase.”

Toyota has been the Official Vehicle Sponsor and title sponsor of the MLF Toyota Series since 2020. Toyota’s latest sponsorship of MLF builds on the company’s existing involvement in the world of bass fishing, with continued activations and family-friendly activities at select Bass Pro Tour events.

Toyota will have an extensive presence across all MLF media platforms, including tournaments and activations, website and social media channels, and MLF livestream and television programming on CBS, Discovery Channel, Outdoor Channel, World Fishing Network and on demand on MyOutdoorTV (MOTV). Toyota will also be prominently showcased as a premier exhibitor at the REDCREST 2024 Outdoor Sports Expo, March 15-17, in Birmingham, Alabama.

In addition to MLF, Toyota will also continue to sponsor Bass Pro Tour anglers Mark Daniels, Jr. and Terry “Big Show” Scroggins.

For complete details and updated information on Major League Fishing, its tournaments, and sponsors, visit MajorLeagueFishing.com. For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, TwitterInstagram and  YouTube.



Southern Precipitation Boomerang

New From The WeatherChannel.com

Drought Monitor analyses on June 6, 2023, Oct. 24, 2023, then on Jan. 16, 2024. (Data: NDMC/NOAA/USDA)
Southern Precipitation Boomerang

We’ve talked about whiplashes in precipitation before, such as California and the West’s stunningly wet, snowy winter last year following years of drought. In the South, that might be more of a boomerang right now.

Last June, most of the region was drought-free. Then, the hottest summer on record in Louisiana and over a dozen Gulf Coast cities triggered the most widespread highest-level drought in Louisiana and Mississippi since 2000. What followed was Louisiana’s record wildfire year, parched ground and low Mississippi River levels that allowed a wedge of Gulf saltwater to ooze north.

This winter, however, the drought area was repeatedly soaked, due in part to an energized southern jet stream during a strong El Niño. Flash flood warnings have been issued the past few days from Texas to the Deep South, including some of the most drought-parched areas.

And that’s steadily eroding the drought. NOAA’s latest outlook suggests most of it will be at least “improved” or “removed” by spring. If this pattern continues, I wouldn’t be surprised if it was completely erased in the South by March. That means the South could go from no drought to the highest drought category to no drought again in the span of nine months.



Ten Square Games Expands Partnership with Major League Fishing to Sponsor Fishing Clash Angler of the Year Awards

BENTON, Ky. & WARSAW, Poland (Jan. 24, 2024) – Major League Fishing announced today a new title sponsor for the prestigious Angler of the Year (AOY) awards in its four top circuits. Ten Square Games will showcase its leading mobile game Fishing Clash as the AOY title sponsor for the Bass Pro Tour, Tackle Warehouse Invitationals, Toyota Series Presented by Phoenix Boats and Phoenix Bass Fishing League Presented by T-H Marine.

The sponsorship follows the success of a marketing partnership first launched in August, which saw the two brands work together on a co-branded promotion where players of Fishing Clash competed in daily MLF-branded events on a digital Saginaw Bay at the same time MLF pros were on the actual waters competing at the final event of the 2023 Bass Pro Tour season in Bay City, Michigan.

“With a player base of more than 80 million people, Fishing Clash is exposing our sport to outdoor enthusiasts around the world,” said Kathy Fennel, Executive Vice President & General Manager of Major League Fishing. “With their expanded presence as the official MLF Angler of the Year program sponsor, across four circuits, we’re excited to broaden Fishing Clash’s engagement in the sport of professional bass fishing and are confident that this partnership will be mutually beneficial.”

One of the most difficult titles to win, no matter the level, MLF Angler of the Year awards honor the angler in each circuit who performs best throughout the entire season – not just winning an event. To earn the preeminent title on the 2024 Bass Pro Tour, the sport’s top level, an angler must outfish 80 of the top professional anglers in the world across seven tournaments. The AOY must be extremely versatile, as, like Fishing Clash, the Bass Pro Tour features anglers competing at different types of fisheries throughout the season.

Four anglers have earned the Angler of the Year title since the Bass Pro Tour was first launched in 2019, including two-time winner Jacob Wheeler – the only angler to ever claim the title twice. In 2023, rookie Matt Becker earned the honor, becoming the first angler to ever earn the title in his rookie season.

“Through our continued partnership with Major League Fishing, we are not just sponsoring an event; we are showcasing our unwavering dedication to the sport of fishing,” said Andrzej Ilczuk, CEO of Ten Square Games. “This collaboration serves as a bridge between the virtual realm of Fishing Clash and the passion shared by outdoor enthusiasts worldwide. It’s more than a sponsorship – it’s a commitment to bringing together the virtual and real-world fishing communities, creating an immersive experience that resonates with anglers everywhere.”

The Fishing Clash 2024 Angler of the Year Awards will be:

  • Bass Pro Tour Fishing Clash Angler of the Year: $100,000
  • Tackle Warehouse Invitationals Fishing Clash Angler of the Year: $50,000
  • Toyota Series Fishing Clash Angler of the Year (1 per division – 6 total): $5,000 each
  • Phoenix Bass Fishing League Fishing Clash Angler of the Year (1 per division – 24 total): $1,000 each

As the title sponsor of the Angler of the Year Award, Fishing Clash will be prominently showcased during MLFNOW! live streams and TV broadcasts on Discovery and Outdoor Channel and enjoy extensive exposure across multiple MLF media channels. Fishing Clash will be featured in all Bass Pro Tour television broadcasts, totaling 312 hours of coverage. Fishing Clash will be tagged in posts related to the Bass Pro Tour AOY race on MLF’s social media outlets, and the game will also be showcased in linkable materials, YouTube videos, Facebook live interviews, social media polls, and a dedicated Fishing Clash Angler of the Year takeover on the MLF Instagram page, all strategically including installation and redirection links. This comprehensive coverage includes MLF Bass Fishing Magazine, with Fishing Clash naturally featured in all six issues annually, providing Ten Square Games a unique opportunity to connect with a target audience passionate about fishing and outdoor activities.

Fishing Clash is one of the leading mobile games worldwide, ranked in the top 50 in the Google Play store and played by more than 80 million people in 171 countries. The interactive 3D fishing simulator offers players the opportunity to grab their fishing tackle and go on extreme fishing adventures. The game offers an abundance of fish species and superb fishing experiences at numerous locations worldwide, including previous MLF Bass Pro Tour fisheries like Lake Guntersville, the Great Lakes and Saginaw Bay.

The 2024 Bass Pro Tour Fishing Clash Angler of the Year race begins Jan. 30 – Feb. 4 at the Bass Pro Tour Stage One at Toledo Bend Reservoir in Many, Louisiana. Fishing Clash players will be able to compete in daily MLF-branded events on a virtual Toledo Bend Reservoir while Bass Pro Tour pros are competing in real life on the fishery. Fishing Clash will add select MLF-branded Bass Pro Tour locations to its virtual fisheries throughout the 2024 season.

For more information about Fishing Clash, visit FishingClash.game or download the Fishing Clash game on iOS or Android. For complete details and updated information on Major League Fishing, visit MajorLeagueFishing.com.



MAXAM Tire takes title sponsorship for Bassmaster Elite event at St. Johns River

MAXAM Tire is set to host the 2024 MAXAM Tire Bassmaster Elite at St. Johns River April 18-21. 

Photo by James Overstreet/B.A.S.S.

January 24, 2024

MAXAM Tire takes title sponsorship for Bassmaster Elite event at St. Johns River

BIRMINGHAM, Ala. — MAXAM Tire, a global leader in specialty tire manufacturing, has signed on as the title sponsor for the final event of the 2024 Elite season’s Sunshine State swing. The 2024 MAXAM Tire Bassmaster Elite at St. Johns River will be held April 18-21 in Palatka, Fla.

“We are absolutely thrilled to enter into the exciting world of Bassmaster as a title sponsor in 2024,” said Jimmy McDonnell, VP of Sales & Marketing at MAXAM Tire. “At MAXAM Tire, we are excited to align ourselves with a sport that holds a special place in the hearts of so many hardworking individuals, especially our valued customers. Just like anglers who tirelessly pursue their passion on the water, we are dedicated to delivering top-notch performance and reliability in our products. This partnership is not just about supporting an incredible sport, but also celebrating the dedication and determination that reflect our core values.”

2024 will mark the 25th time a major B.A.S.S. event has been held on the St. Johns River — a quintessential Florida fishery that features vast shoreline cover, big Florida-strain largemouth and breathtaking scenery with Spanish moss-covered trees, alligators and manatees. When the Elites last visited the St. Johns in 2022, veteran angler John Crews claimed his second blue trophy with a four-day total of 75 pounds, 4 ounces.

Live coverage of all four days of the MAXAM Tire Bassmaster Elite at St. Johns River starts Thursday, April 18 on Bassmaster.com, Tubi and the FOX Sports digital platforms. FS1 will also broadcast live with the tournament leaders beginning at 7:30 a.m. ET Saturday and 8 a.m. Sunday.

About MAXAM Tire
As a major global specialty tire manufacturer and distributor, MAXAM has a strong reputation for market-leading quality, reliability and delivered value. Our organization’s foundation is centered around world-class engineering practices and the most advanced manufacturing platforms within our industry, ensuring superior product quality.



Tips for Fishing Winter Cold Fronts

By Fresh Baitz

Fishing during winter cold fronts can be remarkably effective, particularly for bass, due to several environmental factors that influence fish behavior. Cold fronts cause a sudden drop in temperature, leading to a decrease in water temperature. This change triggers bass to feed more aggressively before the water becomes too cold, which slows their metabolism. The barometric pressure changes associated with cold fronts also play a role. Falling pressure often increases fish activity, making them more likely to bite. Anglers with a very good understanding of these patterns can use them to better their advantage. By knowing when a cold front is approaching, they can time their fishing trips to coincide with these peak feeding periods. Additionally, anglers can easily observe the behavior of wildlife and natural indicators, like increased bird activity, to gauge fish activity. The clear skies that often follow a cold front can also aid visibility, making it easier for anglers to spot bass in the water. The savvy anglers can exploit the predictable behavior of bass post-cold front, focusing on strategic areas where bass are most likely to be.The newest FreshBaitz Lizard delivers a realistic profile that excels in both power and finesse techniques. Act fact, we just released a new 10w30 Syntheic Lizard color! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Each HellaMite is made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater.
To leverage these conditions, anglers need to adapt their strategies. During a cold front, bass often retreat to deeper, warmer waters, so targeting these areas can be fruitful. However, as the front passes and the air begins to warm slightly, bass may move to shallower areas to feed. This is when anglers should focus on areas where the sun hits the water, as these spots will warm up faster, attracting bass. Additionally, understanding the underwater structure is crucial since bass will often congregate around areas that provide shelter and a good ambush point for feeding, such as submerged logs, weed beds, or rock formations. Anglers should also pay attention to the wind direction, as it can push warmer surface water and baitfish towards certain areas, making them hotspots for bass. Being flexible and ready to change tactics based on these conditions is key. Monitoring water temperature and clarity can provide valuable clues about where bass might be located. Furthermore, anglers should be aware that bass may also change their preferred feeding zones throughout the day, requiring adaptation.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic , Slimer Green, and Barbie Pink Scorpion colors work wonders in the winter. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made from high-grade non-salt plastic to provide superior life-like action-triggering strikes!
An angler’s knowledge of bass behavior during the cold fronts can significantly enhance their fishing experience. Bass are less active in colder water, so they will expend less energy to chase prey. This means anglers should employ a slower and much more methodical approach to their fishing. It’s beneficial to focus on gentle and subtle movements of the bait, as these are more likely to entice a lethargic bass. Additionally, understanding that bass have a far slower metabolism in colder water can help anglers be more patient and persistent. It’s crucial to maintain a slow and steady retrieval to mimic the movement of natural prey in cold water. Anglers should also consider the time of day, as bass may be more active during warmer periods. Keeping a close watch on sudden changes in weather can offer insights into the best times to fish. A comprehensive understanding of these factors can dramatically increase the likelihood of a successful catch. Adjusting the fishing location based on the time of day and the sun’s position can further optimize the chances of encountering active bass and getting a strike.Each Fresh HellaMite is scented for complete and total attraction underwater along with being made in the USA by real fishermen just like you. Our newest 10w30 Synthetic HellaMite color is a must-have. We also just released new eye-catching colors including the Slimer Green and Barbie Pink HellaMite. Act fast, these colors won’t stay in stock for long. If you’re fast enough you can also grab our seasonal limited-release Pumpkin Spice HellaMite along with the Money HellaMite. We also recently restocked our Brown BugElectric Chicken, and Goby Wan colors for those who’ve been waiting. Take this time to stock up! The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Additionally, its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition. When the water is clear, the fish can see the bait more clearly and is more likely to look like real food, which increases the overall chances of strikes.  
It’s also important to consider the impact of light and sound underwater during winter cold fronts. With the typically clearer water in winter, light penetration is deeper, making bass more sensitive to movement and shadow. Anglers should be mindful of their shadow on the water and avoid unnecessary disturbances. Also, since sound travels faster in colder water, being stealthy and minimizing noise can be crucial in not spooking the fish. This includes careful handling of gear and even the boat if fishing from one. Keeping movements smooth and controlled can significantly increase the chances of success. In addition, paying attention to the direction of sunlight and positioning oneself to minimize casting shadows can be beneficial. Anglers should also be aware of the natural sounds in the environment, as these can mask their presence and help in approaching undetected. Utilizing natural light conditions to their advantage, anglers can become more effective in their pursuit of bass. This sensitivity to light and sound highlights the importance of choosing fishing spots where environmental conditions align favorably, enhancing the prospects of a successful catch.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate MintOx Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round!
Weather patterns before and after the cold front also play a significant role in bass fishing. Before the front, bass may feed aggressively in anticipation of the coming change in weather. After the front, however, their activity levels can decrease significantly. Anglers should take advantage of the pre-frontal conditions by fishing more aggressively. Post-front, the key is patience and focusing on areas where bass are likely to recover and stabilize after the environmental shock. Understanding these patterns allows anglers to plan their strategy accordingly, maximizing their chances of a successful catch. Regularly checking weather forecasts and understanding the timing of the front can help in planning fishing trips. It’s also essential to note that bass may change their feeding habits after a cold front, requiring anglers to adapt their approach. Keeping detailed records of fishing experiences under various weather conditions can be invaluable for future reference. This meticulous approach to understanding and documenting weather-related behavior patterns can be instrumental in refining fishing strategies.Using a stick-styled worm is the most tried and true ways to catch fish. We have a wide variety of 5-inch Worms to choose from. You can experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools, featuring 24 high-quality worms in the popular Green Pumpkin, Watermelon Red, and Black & Blue, alongside four precision-crafted Owner Wacky Hooks 1/8oz. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out along with our newest Brown Worm, Electic Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also just recently released new 6-inch Worms that catch some trophy bass. CharmeleonRainbow TRTBoneChocolate Mint, and Fire TGR are all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon RedBlack & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Each Fresh Worm is scented for complete and total attraction underwater.
In conclusion, fishing during winter cold fronts can be highly effective for bass due to changes in bass behavior and environmental conditions. Anglers who understand and adapt to these changes can significantly increase their catch rates. It requires a combination of strategic planning, observation, and adaptation to the specific conditions presented by the cold front. By focusing on the behavior and preferences of bass during these times, and employing a patient, methodical approach, anglers can turn the challenges posed by winter cold fronts into rewarding fishing opportunities. This approach not only enhances the likelihood of a successful catch but also enriches the overall fishing experience by deepening the angler’s connection with the natural environment and fostering a greater appreciation for the subtleties of bass behavior. Embracing these challenges as opportunities for growth and learning, anglers can continually refine their skills and strategies, leading to even more rewarding experiences on the water. This mindful and informed approach to fishing ensures sustainable practices, contributing positively to the preservation of aquatic ecosystems and future fishing.We have a wide variety of terminal tackle to choose from. For Scorpions, we love to use the Stand-Up Jig because it sits your bait up-right in a defensive stance! The Owner All Purpose Hook is built with an extra-wide gap and is made to accommodate a wide range of soft plastics. Mosquito Hooks work for drop-shotting and are perfectly designed to better accommodate a wide range of soft plastics. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics such as lizards and worms. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you pressure time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. Covering a wide range of soft plastics including worms and other types of creatures.



SEVIIN becomes presenting sponsor of Bassmaster Opens

January 24, 2024

SEVIIN becomes presenting sponsor of Bassmaster Opens

BIRMINGHAM, Ala. — As the St. Croix Bassmaster Opens Series has become one of the hottest competitive fishing series on the planet, it makes perfect sense that a hot new reel manufacturer has signed on to support it. B.A.S.S. announced today that SEVIIN, maker of high-quality baitcasting and spinning reels, will be the supporting sponsor of the nine-event series.

SEVIIN, launched last year by parent company St. Croix, entered the market with a focus of setting a new standard for reliability. Its GF series of baitcasters alongside its GS and GX series of spinning reels were immediately put in the hands of Opens and Elite Series competitors, including Elite Series angler Derek Hudnall. The Louisiana pro put the new reels to the test during the 2023 Lake Seminole Elite Series event, where he chalked up his highest-ever Elite Series finish, landing over 72 pounds of bass for a fifth-place check.

“After 75 years, St. Croix still exists and thrives because it keeps anglers at the center of its decision making,” says SEVIIN Product Manager, Robert Woods. “When we started working on SEVIIN reels three years ago, we vowed to do the same. We rely on input and feedback from anglers with diverse interests, skills and backgrounds. Our pro staff includes Bassmaster Elite and Opens anglers so we can continue to develop reels like GF, GS and GX that deliver the performance and reliability required to support angler success and satisfaction at the highest level. When we exceed the expectations of these fierce, tournament competitors, we know our reels are going to be appreciated by anglers at all levels.”

For 2024, the St. Croix Bassmaster Opens presented by SEVIIN has been bolstered. All nine events will now have live coverage on Bassmaster.com, as well as expanded coverage on FS1. Also beginning in 2024, EQ anglers (anglers fishing all nine events) will be competing for a combined Angler of the Year purse of $110,000, and event payouts have been increased, raising the entire season payout to $3.1 million.

“B.A.S.S. reaches anglers at all levels through its diverse media platforms, programs and tournament series and continues to be one of our most valuable partners,” says St. Croix Vice President of Marketing, Jesse Simpkins. “This year, in addition to our title sponsorship, we’re extremely excited to add SEVIIN as the Bassmaster Opens Series’ presenting sponsor. Like B.A.S.S., SEVIIN exists to support all anglers. We’re looking forward to leveraging the Bassmaster platform to bring increased awareness to what we believe are the most reliable reels you can own at their price point.”

To this end, SEVIIN is adding a new contingency program for anglers fishing Opens events, the SEVIIN Rewards Program. To be eligible, competitors must fish with a SEVIIN reel during competition days and register at the event meeting prior to the start of the tournament. $1,000 will be awarded to event champions. If the winner is not eligible for the prize, $500 will be awarded to the next-highest-placing registered angler (in the Top 10). The same applies to co-anglers, with payouts being $500 to the winner or $250 to a Top 10 angler if the winner didn’t register.

“The Opens have become one of the most exciting properties in competitive bass fishing,” said Chase Anderson, CEO of B.A.S.S. “With SEVIIN stepping up to support this series and the anglers fishing the events, there is no doubt fans will be in for a real treat as we watch the season unfold.”

The St. Croix Bassmaster Opens presented by SEVIIN will kick off Feb. 1-3 (Division 1) in Clewiston, Fla., on historic Lake Okeechobee. Division 2 launches Feb. 15-17 on Lake Ouachita out of Hot Springs, Ark. Division 3 will start with Lake St. Clair fishing out of Macomb County, Mich., July 11-13. For a complete schedule of the St. Croix Bassmaster Opens, visit Bassmaster.com.



Jed Lamb and Andrew Loberg with 17.52 win ABT 100 Logan Martin Lake By Jason Duran

Jed Lamb and Andrew Loberg with 17.52 win ABT 100 Logan Martin Lake
By Jason Duran

The first stop for the Alabama Bass Trail 100 was held at Logan Martin Lake and Lincoln’s Landing. 100 of the best teams in bass fishing were all competing for the first place prize of $25,000 and a total payout of over $100,000 in this event. Teams faced some of the toughest weather conditions. At take off the air temp was 14° and the water temp was 39°. The event was moved from Saturday to Sunday to allow for warmer conditions. Anglers that rose to the occasion and didn’t let the weather distract them were the teams that found success in this event. The team of Jed Lamb and Andrew Loberg made a long cold run to catch 17.52-pounds to win $25,000 plus bonuses and become a new ABT 100 Winner.

To win this event the team of Lamb and Loberg used a little history they learned growing up fishing and matched it up with a fresh perspective on the lake. The team shared it was “Andrew’s first time to the lake.” They spent time in practice just fishing all over the lake. Andrew said, “Growing up fishing river systems helped me break down the lake. The fish in river systems want to get out of the main current and get in eddies or off the main lake.” With that knowledge, they knew they needed to spend time in practice looking for those kinds of areas. With the rain from earlier in the week the team also shared they knew a key “would be finding cleaner water to get fish to bite.” They were able to locate an area down the lake that met all their criteria. They put together a pattern they felt would be productive. On tournament morning they made the long cold run down lake with the hope to find the fish active. They shared, “The cleaner water was able to make these fish bite. There are fish all over the lake; these fish were just ready to bite because of the cleaner water.” They caught their fish on two baits: a Lucky Craft Stacysee 90 in a few colors and a 3/8 Buckeye Lures G-Man Balling Out Jig brown with a little orange and a Zoom Chunk. They used a team pattern where Andrew used Garmin Live Scope at the front of the boat and targeted those fish with the Jerkbait. They said, “The fish really wanted to be right on the bottom and the Jerk bait makes them want to bite.” Jed fished from the back of the boat and slowly drug the jig around to target the less active fish. Preparing for the cold was important and eventually just blocking it out was key. To prepare for the cold they bought two big boxes of handwarmers and a can of non-stick cooking spray to keep their rod guides from freezing. With the 17.52-pounds, they collected a $25,000 ABT 100 Check and a $8,000 Phoenix Boats Bonus.

The second place team of Zeke Gossett and Ethan King were a team to watch in this event. They both have been very successful fishing Logan Martin Lake, and Zeke grew up fishing here. They shared, “We have talked about this tournament for months. We really didn’t want to get the home lake curse. With the day off on Saturday nobody really knew what the water temps were going to be today. Nobody knew what to expect going out today. We started out this morning running some history. We pulled up on one spot that we normally catch fish off of this time of year. They were there and they were good ones. We had 13 pounds and we felt we were ahead of our plan. So, we decided to make the run down the lake and try another area. That is where we caught a 5-pound fish on a Jerkbait and that was the only fish we caught down there. We don’t see these kinds of conditions here very often.” Zeke said, “I was in high school the last time we had water temps this low and I remember fishing some tournaments then and it was a grind and only 9-pounds won tournaments back then. We were glad to have the weight. We had our plan came together and we are not sad at all. We used a Strike King 300 Deep Jerkbait in bone color all day long.” They caught 16.74-pounds for second place. With their second place finish, they collected a $12,500 check, a $300 Garmin bonus and $1,000 AmFirst bonus for a total of $13,800 in winnings.

The third place team of James Swindle and Paul Earnest caught 16.07-pounds. Practice for them was two days of cold and they didn’t really catch many fish. They said today, “We got lucky and just pulled up on the right two spots at the right time and caught them. We fished slow and bared down on areas we fished in the past. We made a long run south and fished in 5-10 feet of water and focused on fishing current breaks using a Square Bill and a Shaky Head. We caught 7 fish all day and it was 10:30 when we caught our first fish. We have fished the ABT Series a couple years and our highest was 7th. We gave the 100’s a shot this year. We haven’t been on this lake in quite a few years. Today for us we just capitalized on everything we got and ended up working out.” With their third place finish they collected $10,000.

The top five standings are below for a complete list of standings please visit:
https://www.alabamabasstrail100.org/logan-martin-lake-results/

Download and listen to the ABT Podcast on your favorite Podcast app by searching for “Alabama Bass Trail Podcast.”  The Podcast is released each week on Tuesday. 

The sponsors of the 2024 Alabama Bass Trail 100 include; Phoenix BassBoats, Landers McLarty Chevrolet, McGraw Webb Chevrolet, Bajio Sunglasses, Garmin, Power-Pole, America’s First Federal Credit Union, CrushCity, Bait Fuel, Pro-Guide Batteries, Sweet Home Alabama, Alabama State Parks, Jacks, Snag Proof, Yamaha, T-H Marine Supplies, Big Bite Bait Company, VMC, Black Rifle Coffee Company, Anheuser – Busch, Inc., fishalabama.org, Rapala, Halo Fishing, NetBait.