B.A.S.S. CEO Bruce Akin Set To Retire

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  After a decade at the helm, B.A.S.S. CEO Bruce Akin recently announced his retirement, effective September 30th. For many, this came as little surprise....

Who Won At ICAST?: Part II (Best Of The Rest)

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In the last entry of The Hot Bite, we covered some of the most buzz-worthy products to come out of this year’s ICAST show....

Who Won At ICAST?

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There is perhaps no greater place to debut new and innovative fishing products, than at the annual ICAST sports show. This is a fact...

Mossy Oak Inks New Sponsorship Deal With MLF

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Over the past year, there has been much talk surrounding the continued viability of MLF, as several top pros have made their departure. However,...

Fox To Ramp Up Coverage Of B.A.S.S. Events

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Competitive bass fishing, at its highest level, is booming in popularity. For validation of this statement, look no further than recently released viewership statistics...

Brunswick Announces Intent To Purchase Navico

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Over the past several days, news has broken of an impending acquisition that should shape the future landscape of the fishing/boating industry. Brunswick, the...

Z-Man Hires Industry Veteran To Marketing/Media Relations Role

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This past week, Z-Man announced the appointment of Cory Schmidt as the company’s new Marketing/Media Relations Manager. Schmidt, a fishing industry veteran of over...

What A Repeat Classic Champion Means To His Sponsors

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  Few stars within the bass fishing industry have shone quite as brightly over the past month, as Hank Cherry. Cherry just wrapped up his...

Humminbird Looks To Capture Share Of Gowing Live-Sonar Market

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  In the world of bass fishing, few tools are as helpful as that of a quality sonar unit. This is a fact that most...

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