Pure Fishing’s Parent Company Makes Yet Another Power Move by Josh Boyd

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If you have been keeping track of the latest fishing industry news, you will likely recall that Sycamore Partners, the private equity firm that...

The Sonar Wars Rage On by Josh Boyd

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  The sale of fishing-related equipment is a booming industry, which accounts for millions of dollars in annual revenue. However, few sectors of this industry...

Parent Company Of Pure Fishing Takes On Part Stake In Rapala

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If you have been keeping tabs on the latest fishing industry news over the past several months, you might have noticed a new, and...

U.S. Army Partners With MLF For 2021 High School Series

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In one regard or another, sponsorship serves as the driving force behind nearly every facet of competitive angling. Sponsors serve as the financial means...

A Trophy-Size Acquisition: Rather Outdoors Set To Acquire Zebco

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Rather Outdoors, previously known as Lew’s Tackle, has grown into one of the world’s largest retailers of fishing related products over the past several...

What Does Johnny Morris Have Up His Sleeve?

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The name Johnny Morris is synonymous with the world of bass fishing, as well as outdoor sporting culture as a whole. Morris, previously a...

What is “the Hot Bite” by Josh Boyd

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The world of professional bass fishing is enormous in scope and ever-changing. The landscape of the sport itself continually evolves, from day to day,...

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