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The name Johnny Morris is synonymous with the world of bass fishing, as well as outdoor sporting culture as a whole. Morris, previously a professional bass angler himself, is the visionary behind Bass Pro Shops, one of the world’s largest retailers of hunting and fishing related merchandise.

The Bass Pro Shops brand, as well as Morris’ legacy, has only grown over the decades. Morris has remained heavily involved with his company throughout the years, all the while championing the virtues of conservation.

Now, it appears that Morris has left outdoorsmen the world over guessing, at least until Monday, February 1st. It was announced this week that Morris would share some significant news on Monday.

In an email received on Friday, an independent PR consultant for Bass Pro Shops stated the following, “This Monday, Feb. 1, Bass Pro Shops founder Johnny Morris will announce major news impacting the outdoor sports world and beyond.” The email in question said little more. However, “#CATCHOFYOURLIFE”, was dropped at the correspondance’s conclusion, as a possible hint at what is to come.

This begs the question, what is Catch Of Your Life, and what can we expect on Monday? One can only guess. However, if such a hashtag is any indicator, it is highly likely that such news will be of significance to the avid angler.

In any event, be sure to check back on Monday for the latest on this story, as we will be covering any news that Morris shares in its entirety. Be the first to know, by keeping tabs on The Hot Bite, which can only be found at


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