There is perhaps no greater place to debut new and innovative fishing products, than at the annual ICAST sports show. This is a fact that today’s top manufacturers are all too aware of, as many top names in the industry wait until ICAST to roll out their latest tech. As a result, ICAST has become the epicenter of all that is fresh and exciting in the sport of fishing.

True to form, this year’s ICAST show did not disappoint. The show itself took place just over a week ago, running from July 20-23, and was held at the Orange County Convention Center in Orland, Florida. An endless sea of exhibitors were on hand, all attempting to distinguish their latest offerings from those of their competitors.

The following are several “winners” of this year’s ICAST show, who captivated the minds of both onlookers and members of the media.

Berkley Gilly Swimbait



If you have not seen the Berkley Gilly Swimbait, do yourself a favor, and take a look. This swimbait is extremely realistic, leaving little doubt as to whether or no bass will find it appetizing. The Powerbait Gilly was actually designed by pro angler Mike Iaconelli, for Berkley, with respect to a number of the industry’s ultra-popular swimbaits of Japanese origins.

Strike King: Chick Magnet



Over the past several years, flat-sided crankbaits have enjoyed a revival of sorts, as a number of manufacturers have prepared similar offerings of this design. Now, Strike King has joined the flat-sided crankbait market, with the introduction of a lure that they call the Chick Magnet. This flat-sided crankbait presents a tight-wobbling action and features a special bill that allows it to dart through cover with striking realism. The Chick Magnet received ICAST’s 2021 Best Freshwater Hard Lure award.

Z-Man: Big Bladez ChatterBait

While Z-Man is no stranger to success in the chatterbait market, the company’s newest offering amps up the standard chatterbait’s appeal, and takes its value to an entirely new level. The new Big Bladez ChatterBait was designed by tournament Pro Brian Thrift, and features magnum-sized blades, for enhanced sound/vibration output. The Big Bladez ChatterBait also comes in a total of nine colors, for unmatched versatility.

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