Tuesday, June 18, 2024



MINNEAPOLIS (Feb. 17, 2015) – FLW, the world’s largest bass tournament-fishing organization, has announced a sponsorship agreement with UnderCover, Inc., manufacturer of the popular UnderCover truck bed covers. 2015 marks the first season the two organizations have reached a deal. Financial terms of the agreement were not disclosed.

“UnderCover, Inc. is an organization that excels in quality and design,” said Patterson Leeth, vice president of marketing at FLW. “We look forward to partnering with them for the 2015 tournament season and helping them reach our audiences in new and creative ways.”
Since 2001, UnderCover has met truck owner’s needs with their innovative, straightforward approach to protecting cargo. The current UnderCover product lineup includes the Classic, SE, Smooth, LUX SE, Elite, and Flex models as well as the SwingCase, a swing out storage system for gear and tools. Looking forward, the company is excited about its new venture into the sport of professional bass fishing.
Joe Combs, marketing manager of UnderCover, said, “We are excited to further our brand exposure in the fishing and outdoors industry with FLW.”
“We understand there can be a serious investment associated with angler’s travel expenses and equipment purchases,” said David Wells, president of UnderCover. “We have made that same investment in our equipment. We’ve build new state of the art facilities to manufacture the highest quality truck bed accessories to make sure that when you purchase an UnderCover you receive it in a few days, not weeks.”
Per terms of the agreement, UnderCover, Inc. will receive exposure across multiple FLW platforms including its website, social media accounts, tournaments and expositions, and FLW Bass Fishing Magazine.

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