Zell Rowland is the master of the Pop R. He paints, tweaks, rubs and changes it to fit his style and between he and a few of his buddies like Gary Klein and Rick Clunn brought that bait back from obscurity.

In the early days Rowland was with All-Star and between his topwater rod and a flipping stick, he was able to stay on top of the leader board more often than not. He had a specific topwater rod developed that allowed the conical-shaped spitter to be cast better and because it had a slow taper, it allowed hooked fish to stay buttoned up much better. When he left All-Star he began the test of finding another rod of similar action.

That’s where the Impulse Zell Rowland Topwater Rod was born.