Austin, TX – An affiliate of Peak Rock Capital (“Peak Rock”), a leading middle market private equity firm, announced today that it has acquired Do Outdoors, Inc., doing business as Lew’s Fishing (“Lew’s” or the “Company”), a supplier of branded fishing reels, rods, and accessories.

Headquartered in Springfield, Missouri, Lew’s supplies branded fishing products for mass market retailers, sporting goods chains, and specialty outdoor retailers. The Company’s innovative product portfolio includes rods, reels, combos, and related fishing accessories, including its proprietary Super Low Profile reel platform. Since the Company’s founding in 2009, Lynn Reeves, CEO, and Gary Remensnyder, President, have rapidly grown the Company through product innovation and investment in Lew’s iconic brand.

Anthony DiSimone, Chief Executive Officer of Peak Rock Capital, said, “The investment in Lew’s highlights Peak Rock’s continued desire to partner with leading branded consumer products businesses where we can help drive strong growth.”