Fishing’s New ‘Favorite’ is Poised to Make a Splash

You saw them at ICAST. There was no way to miss them—a towering, two-story booth under the banner of a brand new tackle company. Their name is Favorite Fishing. And they’ve come to make a splash.

Headed by an industry retail veteran in Winston Tucker, who brings years of experience developing companies like Moth Wing camo and selling to major buyers like Academy Sports and Bass Pro Shops, Favorite is poised to become a major player in the coming months. Backing Tucker is general manager Bill Woodard, a former Walmart executive whose decades-long career has spanned the globe from humble, Arkansas beginnings to board rooms across Europe and Asia.

Yes, Favorite is a new name in fishing, but its leadership has roots deeper and more experienced than most industry startups, and they’ve got big plans. The massive ICAST booth was just a warning shot.