Missouri native ready to “Tackle the Outdoors” thanks to Toyota


February 2, 2023

Missouri native ready to “Tackle the Outdoors” thanks to Toyota

BIRMINGHAM, Ala. — Grand-prize winner Stephen Lane is ready to kick off a new year thanks to Toyota’s Tackle the Outdoors sweepstakes. Lane’s grand prize included a 2023 Toyota 4Runner TRD Pro and a custom DECKED Drawer System plus $1,200 in Marathon fuel and a $1,000 Omnia Fishing gift card — a total value of more than $56,600.

Lane, an insurance professional from Kansas City, Mo., was one of 45,581 people to enter the sweepstakes at Bassmaster.com and looks forward to breaking in his new Toyota 4Runner on a big adventure alongside his wife Lauren, two young daughters and Rosie, their Boxer puppy.  

“We do not have any set plans just yet, but the wheels are in motion,” said Lane. “We have family up in the Chicago area, so our first thought is to head that way for a long weekend this summer. Or maybe we will road trip to the Grand Canyon and really put these gas cards to use? The opportunities are endless!”


Lane credits his grandfather with fostering his love of fishing and the outdoors from a young age, something his family is continuing. 

“For as long as I can remember, my family spent a week up in northern Wisconsin as part of our summer vacation,” he said. “My grandpa was an avid fisherman and found a small house on Lake Chetek, so we would visit him and my grandma each summer.” 

Lane will be picking up his 2023 Toyota 4Runner in early February at a Kansas City-area Toyota dealership.

“On behalf of Toyota and the Kansas City Area Dealers, we’re delighted to help Stephen and his family tackle the outdoors with this new 4Runner,” said Adam Benlon, marketing manager for the Kansas City region.

For more information on current sweepstakes, visit Bassmaster.com/current-sweepstakes.

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