Wednesday, June 12, 2024

Toby Keith, Owner of Luck ‘E’ Strike Lure Company, Leaves a Lasting Impact on Music and Bass Fishing

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Toby Keith, Owner of Luck ‘E’ Strike Lure Company, Leaves a Lasting Impact on Music and Bass Fishing

It is with great sadness that we announce the passing of Toby Keith, the beloved owner of Luck ‘E’ Strike Lure Company, after a battle with stomach cancer. Despite owning the company for a short time, his influence on both the music industry and bass fishing will be remembered and cherished forever.

“Tying those two together in an American lure company known for making outstanding bass and crappie lures at great prices is so exciting,” said Jimmy Houston, Luck ‘E’ Strike endorser and long-time friend of Keith. “As his friend, I’m happy seeing the fire in his eyes over this company. It’s a big deal for the fishing industry as a whole to have him involved and bringing this brand back to where it ought to be.”

Keith’s passion for both music and bass fishing was evident throughout his career. As a country music icon, he captivated audiences with his heartfelt lyrics and unforgettable performances. Simultaneously, his love for bass fishing drove him to seek opportunities to contribute to the industry’s growth and success.

In recent years, Luck ‘E’ Strike Lure Company faced significant business struggles. However, Keith’s determination and commitment to the sport of fishing motivated him to take on the challenge of revitalizing the brand. He shared, “I’ve got a house on a lake where they hold a lot of fishing tournaments, and I became friends with Jeff [Williams], who has built two big tackle brands. He reached out and told me Luck ‘E’ Strike was for sale, and he was as interested as I am in rebuilding it.”

Keith’s involvement with Luck ‘E’ Strike Lure Company brought renewed hope and excitement to the fishing community. His vision for the company’s future was filled with innovation, quality, and affordability. Through his leadership, he aimed to restore the brand’s reputation and solidify its position as a leader in the industry.

Although Toby Keith’s time as the owner of Luck ‘E’ Strike Lure Company was tragically cut short, his impact will be felt for years to come. His unwavering dedication to music and bass fishing has left an indelible mark on both industries. The fishing community mourns the loss of a true advocate and friend.

Keith leaves behind his wife, Tricia, and three children, Shelley, Krystal and Stelen. His mother and two siblings survive him.


About Luck ‘E’ Strike Lure Company:
Luck ‘E’ Strike Lure Company is an American lure manufacturer known for producing exceptional bass and crappie lures at affordable prices. With a commitment to quality and innovation, the company strives to meet the needs of anglers worldwide. Through its extensive range of products, Luck ‘E’ Strike Lure Company aims to enhance the fishing experience and inspire a lifelong love for the sport.



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