Welcome to TrueSouth Custom Lures!
Since our establishment in 2008, we have been dedicated to crafting top-quality bass fishing lures that cater to anglers of all levels, from beginning anglers to seasoned pros. With over 35 years of collective bass fishing experience, our passion for angling runs deep, driving us to create lures that stand out in their quality and effectiveness.
Each custom lure is meticulously handcrafted in our shop located in the heart of North Carolina, USA. We take immense pride in the artistry and precision that go into every single lure we produce. Our commitment to crafting superior fishing gear is matched only by our dedication to providing anglers with the tools they need to make their fishing experiences unforgettable.
At TrueSouth, we find inspiration in the memories our customers create while using our products. Your success stories, thrilling catches, and cherished moments on the water are the foundation of our brand. Your satisfaction and joy fuel our passion for continuous improvement and innovation.
We’re honored to be a part of your fishing journey, and we’re committed to delivering the finest custom lures for your angling success. Thank you for supporting us!