| Spring bass fishing is most effective when you approach it with a structured mindset, targeting all three layers of the water column. Bass move frequently during this season, adjusting their depth based on water temperature, weather conditions, and spawning cycles. By focusing on topwater, mid-depth, and bottom fishing, anglers can increase their chances of success no matter where bass are positioned. The key is to experiment with different depths throughout the day, as bass may be feeding near the surface in the morning but move deeper as the sun rises. A methodical approach allows anglers to make quick adjustments, ensuring they are always presenting their baits in the most productive zones. Understanding seasonal transitions is crucial, as bass shift from deeper wintering holes to shallower spawning areas throughout the spring. During early spring, bass are often found near deeper points and drop-offs, requiring bottom-oriented techniques. As the water warms, they move toward mid-depth structures like submerged vegetation and ledges before eventually staging in the shallows. Recognizing these types of movements helps anglers determine which areas to target and what presentations will be most effective.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Scented for complete and total attraction underwater along with being made in the USA by real fishermen just like you. Grab our newest Lil Bass, Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. Act quickly, these new colors won’t stay in stock for long. We also recently restocked our Ghost, Red Bug, Purple Rain, Brown Bug, Electric Chicken, and Goby Wan colors. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to its superior performance and versatility. |
| Many anglers associate topwater fishing with summer, but bass will strike surface lures much earlier in the year than most realize. When water temperatures climb into the low 50s, soft plastic lizards or insect larva imitations can be worked slowly across the surface to trigger aggressive bites. This technique is particularly effective around submerged vegetation, near docks, and along shallow points where bass move up to feed. In calm water conditions, a slow and subtle topwater presentation can entice hesitant bass to strike, while choppy water may require a more active retrieval. Working a soft plastic across the surface in short bursts, with occasional pauses, can mimic vulnerable prey and provoke instinctual reactions from opportunistic fish. In the early mornings and late evenings, bass often patrol the shallows in search of easy meals, making these prime times to throw a topwater bait. Overhanging trees, flooded brush, and areas with emerging aquatic vegetation provide excellent ambush points where bass wait to strike unsuspecting prey. A well-placed cast near these structures, followed by a patient and controlled retrieve, can trigger explosive surface strikes. Even during the spawn and post-spawn periods, bass will attack topwater presentations out of territorial defense, making it a valuable technique throughout the entire season.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin Seed, Brown Bark, Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action-triggering strikes! |
| As bass transition between shallow and deep water, mid-depth fishing becomes a critical part of a successful spring strategy. Soft plastic beetles and crayfish-style baits can be rigged to mimic fleeing prey, offering a lifelike profile that bass can’t resist. Retrieving these baits with an erratic motion, occasionally pausing or twitching, creates an irresistible action that triggers reaction strikes. Mid-depth fishing is especially productive near drop-offs, submerged rock piles, and along the edges of weed beds, where bass stage before moving into spawning areas. By adjusting retrieval speed and target depth based on fish activity, anglers can effectively work this zone to maximize their chances of getting a catch. In the cold, a slower retrieve with subtle movements is often necessary, as bass are less likely to chase fast-moving prey. As the water warms, increasing retrieval speed and adding more aggressive twitches can draw strikes from bass that are actively feeding. Fishing along transition zones, such as where hard bottom meets soft bottom or where deep water meets shallow flats, helps anglers locate the most productive areas. By experimenting with different bait colors and sizes, anglers can fine-tune their presentations to match the forage bass are keying in on, ensuring continued success throughout the season.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fact, we just released new Hot Sauce, MidNight, Ghost, and 10w30 Syntheic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater. |
| Fishing the bottom is a tried-and-true approach that works well throughout the entire spring season. Soft plastic worms, lizards, and crayfish imitations fished along the lake floor can entice bass holding tight to cover. A slow drag-and-pause technique works best in colder water, allowing bass to commit to a strike without expending too much energy. As the water temperatures warm and bass become more aggressive, slightly faster hops and twitches can trigger more reaction bites. Targeting areas such as submerged logs, deep pockets in weed beds, and rocky ledges will consistently produce fish, especially during pre-spawn and post-spawn transitions. One key to successful bottom fishing is maintaining constant contact with the lake floor, as this helps mimic natural prey like crayfish or worms burrowing in the sediment. Using a weighted setup ensures the bait stays in the strike zone, making it easier for bass to locate and attack. Anglers should pay attention to subtle bites, as bottom-dwelling bass often inhale soft plastics with minimal movement. During post-spawn, bass often seek cover in shady areas or deeper water, making precise bottom presentations even more important. By adjusting weight size, retrieval speed, and bait profile, anglers can refine their bottom fishing techniques and consistently trigger bites throughout the season.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate Mint, Ox Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round! |
| Choosing the right bait size and color based on water conditions is a fundamental part of spring bass fishing. In murky or stained water, darker colors such as black, blue, or deep green create a strong silhouette that bass can detect more easily. In clear water, more natural colors like brown, watermelon, or translucent hues blend in better with the surroundings and appear more realistic. Larger profile baits are ideal in early spring when bass are feeding heavily before the spawn, while smaller, more finesse-style soft plastics work better in highly pressured waters. Adjusting bait size and color throughout the day based on lighting and water clarity ensures that presentations remain as natural and enticing as possible. When the water is colder, slower-moving baits with subtle action, such as soft plastic worms or insect larva imitations, are more effective. As temperatures rise, bass become more aggressive and will readily attack larger, more active presentations like lizards or crayfish-style baits. Time of day can further impact bait selection, with low-light conditions favoring high-contrast colors and bright, sunny days requiring more natural patterns. By continuously assessing environmental factors and adjusting the lure presentation accordingly throughout the spring season, anglers can significantly improve their catch rates.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added new MidNight, Glow, and Ghost Worms! Our popular Wild Cherry Worms have been restocked as well. You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out along with some of our newest colors including the Brown Worm, Electric Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also released new 6-inch Worms including Charmeleon, Rainbow TRT, Bone, Chocolate Mint, and Fire TGR — all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon Red, Black & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater. |
| One of the most important factors in spring fishing success is adjusting the speed of retrieval to match bass behavior. In early spring, a slow and methodical retrieve is often necessary, as bass tend to be less aggressive due to colder water temperatures. As the season progresses and the water warms, bass become more willing to chase down faster-moving baits, allowing anglers to cover much more water efficiently. Key structures such as submerged vegetation, laydowns, rocky points, docks, and channel swings serve as prime ambush spots where bass wait for prey to pass by. Understanding how to work each type of structure effectively, whether by dragging a soft plastic worm along the bottom or twitching a lizard through a weed bed, is crucial for consistent success. Slowly dragging a soft plastic beetle across the bottom and then suddenly giving it a quick hop can mimic a startled prey animal, enticing bass to strike. When fishing around docks and submerged timber, allowing a bait to pause or flutter down naturally can tempt the hesitant fish into committing. In deeper areas, adjusting the weight size can control the speed at which a bait reaches the very bottom, ensuring it stays in the strike zone longer. By fine-tuning retrieval techniques and paying attention to how the bass respond, anglers can effectively adapt to changing conditions and maximize their catches throughout spring.Our newest FreshBaitz Mandingo Trick Worm is the ultimate game-changer for anglers with a passion! Engineered for the angler who knows SIZE does matter, this lure is designed to attract only the BIGGEST bass with a penchant for the larger bait. The Mandingo Trick Worm boasts a solid 7-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. Officially available in a vibrant array of 8 colors. Each worm is made from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for total and maximum attraction, the Mandingo Trick Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing the big ones. Proudly made in the USA by real anglers to help elevate your fishing experience and catch more bass year-round! |
| Spring is a critical time in the bass lifecycle, and understanding their spawning behavior can give anglers a significant advantage. As bass move into the shallows to spawn, they become highly territorial and will aggressively strike baits that intrude on their nesting areas. Soft plastics like lizards and beetles can be fished slowly over or near beds to provoke reaction bites from both males guarding nests and females protecting their eggs. After the spawn, male bass remain in the area to guard newly hatched fry, making them especially aggressive toward anything that seems like a threat. This period offers some of the best topwater action of the season, as males will chase down baits with intense aggression. Practicing responsible catch-and-release during this time helps sustain healthy bass populations while still allowing for an exciting and productive fishing experience. Locating spawning bass requires a keen eye and knowledge of where they prefer to bed. Look for clear, shallow water near protected coves, sandy flats, or areas with a hard bottom, as these provide ideal nesting grounds. Polarized sunglasses can help anglers spot bass beds more easily by reducing surface glare and making fish more visible. When fishing beds, patience is key—sometimes it takes multiple casts and subtle bait movements to trigger a strike.We have a wide variety of terminal tackle to choose from, but we’ve recently released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick changes. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you pressure time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. We also just release New Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from the water, mud, and grime. Lightweight yet spacious, it fits snugly in your tackle box or backpack, making it perfect for your next adventure. |