| And shortly after the release of the Minnesota Mullet, Northland comes with four new patterns and sizes. “Calls came quick to add black and sexy shad,” said Northland Marketing Manager, Charlie Peterson. Sexy shad is simply a bass staple, its blue-based rainbow hues blended with white. Black is increasingly popular, too, its natural silhouette intriguing to bass. Moreover, black is a frequent choice for anglers fishing in murky water and during lowlight periods, even nighttime hours. Purple has become one of the hottest hues in bass fishing, spawning Northland’s new Minnesota Mullet in Purple Shad. Finally, Northland added Smelt to the collection. The naturalistic pattern mimics numbers of different baitfish species. New sizes include 3/8- and 5/8-ounce Minnesota Mullets. “The new 3/8-ounce size will be hugely effective in shallow water, depths under 5-feet,” said Peterson. “Likewise, the heavier 5/8-ounce size makes the Minnesota Mullet effective down to 20-feet or more.”Northland lure designer, Sam Larsen, offers: “Most of the best fish-catching baits are simple in design. We took that direction with the Minnesota Mullet, which is made of three materials on a premium Northland Elite Series Mimic Jighead with 60-degree upward hook-bend and heavy wire for solid hooksets. We utilized a unique, synthetic fiber with a lot of loft, buoyancy, and flow; a couple chicken feathers off the back that undulate like a trailer; and just the right amount of tinsel. Then you have the thread tied farther back on the jig hook shank so it’s really streamlined.”“Especially in the upper Midwest, tournament bass anglers are going to town fishing big hair jigs for bigger bass. We knew we could create a better jig to use in the same manner in-the-know anglers have been doing for the past several years. There’s really nothing like it, especially given that we added an entire extra step to the jig production process by applying vertical lines to the material to give it an even greater forage-matching appeal. These baits look like the real thing that big bass eat,” continues Larsen.“There is no other bass hair jig that hangs, pauses, breathes, and sheds water so easily, while remaining easy to fish. It gives the right suspending action while having a lot of material to push water—notify big bass of its presence—and really stimulate their lateral lines.” |
