Bruce Callis The Summer of Low Water: Finding the Big Bass by Bruce Callis Jr
Welcome to summer 2026! While we have had some rain this year, it has not been enough. Just about everywhere is down, some down…
Bass Fishing
Bruce Callis 
Product News Kingpin™ Elevates the Stickworm with Sinking ElaZtech® Technology
Z-Man® Combines Innovative Material Technology with Smart Design to Create a Naturally Sinking, Ultra-Durable Soft Stickbait Ladson, S.C. (July 6, 2026) – Few lure…
Fresh Baitz Master the Drop Shot This Summer!
Many anglers think of drop shotting as a deep-water technique, but it can be just as effective in shallow water. Bass do not need…
Fresh Baitz Top Baits & Tactics for Bass in June!
June is one of the most versatile months of the year for bass fishing because fish can be found in several different areas at…
Brian Carter The Screen Is Killing the Sport — But Who’s Going to Pay for the Funeral?
Mark Daniels Jr. is right about forward-facing sonar. The problem is, nobody wants to foot the bill for banning it. The Dock Talk · …
CATT Lake Norman Larson Morgan weighed in 5 bass at 16.92 lbs, taking 1st Place at CATT Lake Norman!
Next Lake Norman Open is June 13 at Pinnacle! Larson Morgan weighed in 5 bass at 16.92 lbs taking 1st Place! Nathan McCoy 2nd…
Fresh Baitz Mistakes Bass Anglers Make!
Many bass anglers make the mistake of casting once to a promising piece of cover and quickly moving on. However, bass often need to…
Daiwa Summertime Stickbaits
Summertime Stickbaits By early summer, most anglers have wrongly packed away their jerkbaits, missing out on some of the most explosive bites of the…
Fresh Baitz Catch Bass Going into Summer!
Bass move into spawning mode in waves that often correspond with moon phases; they do not spawn all at once. This means you can…
GILL Aspect 2.0: The Layer You’ll Reach For, Rain or Shine
Jacksonville, FL – May 20, 2026 – Some gear earns a permanent place in your routine. The Aspect 2.0 was built to be exactly…