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MLF Announces Lower Entry Fees, Bigger Payouts for 2026 Phoenix Bass Fishing League

MLF’s grassroots circuit enters 2026 season with reduced entry fees and improved payouts setting the stage for the most rewarding season in the league’s 46-year history

BENTON, Ky. (Oct. 9, 2025) – Major League Fishing (MLF) announced today the 2026 schedule and program details for the Phoenix Bass Fishing League Presented by T-H Marine (BFL), featuring lower entry fees, higher payouts at the ramp and more All-American opportunities for boaters and co-anglers, setting the stage for the most rewarding season in the league’s 46-year history.

Since its inaugural season in 1980, the BFL has provided the foundation for tournament bass fishing on the premise that everyday anglers deserve professional-quality events, held close to their home with low entry fees and quality payouts. Thousands of anglers have gotten their start in the Bass Fishing League over the past 46 years and have risen to national prominence on the Toyota Series, Tackle Warehouse Pro Circuit and Bass Pro Tour. A total of 1,348 anglers have fished in 100 or more BFL tournaments, and 1,858 anglers have earned 10 or more top-10 finishes in BFL competition. Nearly 200 anglers – 194 total – have earned more than $100,000 in winnings solely through the BFL.

The 2026 season introduces a new, streamlined payout structure that awards 20% of the field with 29% more money for a win and 25% more money for the last checks in every qualifier, all while reducing entry fees to $200 for boaters and $100 for co-anglers. That translates to a $4,000 top boater award based on a 100-boat field, scaling up to $7,750 at 200 boats plus a $500 to $7,000 Phoenix MLF Bonus for qualified anglers. Co-anglers will earn a $2,000 top award at 100 boats, scaling up to $3,875 at 200 boats.  Twenty percent of the field earns a check of at least $250 for boaters and $125 for co-anglers regardless of field size.

At Super Tournaments, the top boater award jumps to $6,000 at 100 boats, scaling up to $11,450 at 200 boats – 27% more than 2025 – plus a $500 to $7,000 Phoenix MLF Bonus for qualified anglers. The top co-angler award in Super Tournaments jumps to $3,000 at 100 boats, scaling up to $5,725 at 200 boats – 27% more than 2025. Twenty percent of the field earns a check of at least $400 for boaters and $200 for co-anglers, 33% more than 2025, all while reducing entry fees to $300 for boaters and $150 for co-anglers.

The 2026 season will also see the return to six Regionals, each awarding a $50,000 Phoenix 819 Pro with 200 HP outboard to the winning boater, plus a $500 to $7,000 Phoenix MLF Bonus for qualified anglers. Co-anglers will compete for a $33,500 Phoenix 518 Pro with 115 HP outboard, a 67% increase over 2025. Twenty percent of each field will earn a check of at least $450 for boaters and $225 for co-anglers, and the top seven boaters and co-anglers from each Regional will advance to the All-American, which will now feature a 56-boat field – 17% more anglers than 2025. Regional entry fees remain unchanged at $350 for boaters and $175 for co-anglers.

All BFL events will include restricted use of forward-facing and 360-degree sonar technology – limited to three hours of continuous use per day – maintaining a fair and balanced playing field for all anglers while emphasizing skill and strategy.

“The Phoenix Bass Fishing League has always been about opportunity – giving anglers the chance to compete close to home in a professional setting for meaningful prizes,” said MLF Executive Vice President and General Manager Kathy Fennel. “With lower entry fees, higher payouts and more ways to win than ever before, the 2026 season represents the most rewarding year yet for our BFL anglers. For more than four decades, this trail has been the foundation of tournament bass fishing, and we’re proud to continue carrying that legacy forward.”

The 2026 Phoenix Bass Fishing League presented by T-H Marine features:

24 Divisions:

  • 4 one-day qualifiers per division – Forward-facing/360-degree sonar restricted to 3 hours
  • 1 two-day super tournament per division – Forward-facing/360-degree sonar restricted to 3 hours each day

96 1-Day Qualifying Tournaments:

  • $4,000 top boater award based on a 100-boat field, scaling up to $7,750 at 200 boats – 29% more than 2025 + $500 to $7,000 Phoenix MLF Bonus in every tournament
  • $2,000 top co-angler award based on a 100-boat field, scaling up to $3,875 at 200 boats – 29% more than 2025
  • 20% of field earns a check of at least $250 for boaters and $125 for co-anglers – 25% more than 2025
  • Winning boater and co-angler from each Qualifier advance to a Regional
  • Saturday tournaments (unless otherwise noted) – Forward-facing/360-degree sonar restricted to 3 hours
  • Winners determined by heaviest one-day catch – 5 bass boater limit | 3 bass co-angler limit
  • Every angler receives points
  • Live weigh-in coverage
  • NEW lower entry fee: $200 boater | $100 co-angler

24 2-Day Super Tournaments:

  • $6,000 top boater award based on a 100-boat field, scaling up to $11,450 at 200 boats – 27% more than 2025 + $500 to $7,000 Phoenix MLF Bonus in every tournament
  • $3,000 top co-angler award based on a 100-boat field, scaling up to $5,725 at 200 boats – 27% more than 2025
  • 20% of field earns a check of at least $400 for boaters and $200 for co-anglers – 33% more than 2025
  • Winning boater and co-angler from each Super Tournament advance to a Regional
  • Saturday/Sunday tournaments: full field day 1, top 20% day 2 – Forward-facing/360-degree sonar restricted to 3 hours each day
  • Winners determined by heaviest two-day catch – 5 bass per day boater limit | 3 bass per day co-angler limit
  • Every angler receives points
  • Live weigh-in coverage
  • NEW lower entry fee: $300 boater | $150 co-angler

6 3-Day Regionals:

  • $50,000 Phoenix 819 Pro with 200 HP outboard top boater award + $500 to $7,000 Phoenix MLF Bonus in every tournament
  • $33,500 Phoenix 518 Pro with 115 HP outboard top co-angler award – 67% more than 2025
  • 20% of field earns a check of at least $450 for boaters and $225 for co-anglers
  • Each Regional features anglers from four Divisions – 200 boat max field
    • Winners and top 45 boaters and co-anglers from each Division qualify
  • Top 7 boaters and top 7 co-anglers from each Regional advance to the All-American, featuring a NEW larger field of 56 boaters and 56 co-anglers – 17% more than 2025
  • Thursday, Friday and Saturday tournaments: full field Days 1 & 2, Top 10 Day 3 – Forward-facing/360-degree sonar restricted to 3 hours each day
  • Winners determined by heaviest three-day catch – 5 bass per day boater limit | 3 bass per day co-angler limit
  • Live weigh-in coverage
  • Unchanged entry fee: $350 boater | $175 co-angler

1 2-Day Wild Card:

  • $6,000 top boater award based on a 100-boat field, scaling up to $11,450 at 200 boats – 91% more than 2025 + $500 to $7,000 Phoenix MLF Bonus
  • $3,000 top co-angler award based on a 100-boat field, scaling up to $5,725 at 200 boats – 91% more than 2025
  • 20% of field earns a check of at least $400 for boaters and $200 for co-anglers – 100% more than 2025
  • Anglers who enter all five events within a division, fish two or more events in the division and are not already advancing to the All-American qualify
  • Friday and Saturday tournament: full field both days – Forward-facing/360-degree sonar restricted to 3 hours each day
  • Top 7 boaters and top 7 co-anglers advance to the All-American
  • Winners determined by heaviest two-day catch – 5 bass per day boater limit | 3 bass per day co-angler limit
  • Live weigh-in coverage
  • Entry fee: $300 boater | $150 co-angler

2027 All-American:

  • $100,000 top boater award + $20,000 Phoenix MLF Bonus
  • $50,000 top co-angler award
  • Highest-finishing boater and co-angler from each Regional at the All-American advance to the Toyota Series Championship for a shot at winning $235,000, including a $35,000 Phoenix MLF Bonus, as a boater and $33,500 as a co-angler. Beat six anglers from your Regional and advance to a second no-entry-fee championship for a shot at one of the sport’s biggest paydays
  • All-American boater champion advances to REDCREST for a shot at winning $300,000 and qualifies for priority entry into the Tackle Warehouse Pro Circuit
  • Every boater earns at least $2,000 and every co-angler earns at least $1,000 – 33% more than 2025
  • Thursday, Friday and Saturday tournament: full field of 56 boaters and 56 co-anglers days 1 & 2, top 10 boaters and co-anglers day 3 – Forward-facing/360-degree sonar restricted to 3 hours each day
  • Winners determined by heaviest three-day catch – 5 bass per day boater limit | 3 bass per day co-angler limit
  • Live weigh-in coverage
  • Live on-the-water coverage on championship day
  • Nationally televised on VICE Sports
  • No entry fee

Angler of the Year and Co-angler of the Year Awards:

  • $1,000 Angler of the Year award in each Division based on total points from all five tournaments
  • $500 Co-angler of the Year award in each Division based on total points from all five tournaments

A Pathway to the Toyota Series, Tackle Warehouse Pro Circuit and Bass Pro Tour:

  • Top 45 boaters and co-anglers based on total points from each Division earn priority entry into the Toyota Series

The entry fee reduction for 2026 marks a return to the lowest entry fees in modern BFL history, helping make tournaments more accessible to more anglers while simultaneously boosting payouts at the ramp.

With advancement opportunities to the All-American, Toyota Series Championship and REDCREST – for potential top awards of $120,000, $235,000 and $300,000 – the BFL remains the most lucrative and accessible qualifying pathway in the sport.

The 43rd annual BFL All-American, for qualifiers from the 2025 season, will take place May 28-30, 2026, at Lake Murray in Columbia, South Carolina, and is hosted by the Capital City Lake Murray Country Regional Tourism Board.

“Capital City/Lake Murray Country is proud to be hosting the BFL All-American in 2026,” said Amy Hoffman, Interim President at Capital City/Lake Murray Country. “Lake Murray has a strong reputation for producing healthy limits of bass and often surprises both anglers and spectators with record-breaking catches. With the tournament taking place during Memorial Day week, visitors have the perfect chance to extend their stay and enjoy our region’s top attractions and outdoor recreation while watching these skilled anglers compete on Lake Murray.”

For the complete 2026 Phoenix Bass Fishing League payouts, rules and schedule, visit MajorLeagueFishing.com.

2026 MLF Phoenix BFL All-American & Regional Tournament Schedule:

May 28-30                        43rd Annual BFL All-American at Lake Murray
                                           Columbia, S.C.
Hosted by Capital City Lake Murray Country Regional Tourism Board

Oct. 8-10                          Regional at Potomac River (Buckeye, Michigan, Northeast & Piedmont)
                                           Marbury, Md.
Hosted by the Charles County Government, Dept. of Recreation, Parks and Tourism

Oct. 8-10                          Regional at Lake Eufaula (Choo Choo, Gator, Mississippi & South Carolina)
                                           Eufaula, Ala.

Hosted by the Eufaula Barbour County Chamber of Commerce

Oct. 15-17                        Regional at Clarks Hill Lake (Bulldog, North Carolina, Shenandoah & Volunteer)
                                           Appling, Ga.

Hosted by Columbia County, Georgia

Oct. 15-17                        Regional at Kentucky-Barkley Lakes (Hoosier, Illini, Music City & Okie)
                                           Calvert City, Ky.

Hosted by the Kentucky Lake Convention & Visitors Bureau

Oct. 22-24                        Regional at Grand Lake (Arkie, Cowboy, Great Lakes & Ozark)
                                           Grove, Okla.

Hosted by the City of Grove and the Grove Convention and Tourism Bureau

Oct. 22-24                        Regional at Watts Bar Lake (Bama, LBL, Mountain & Savannah River)
                                           Spring City, Tenn.

Hosted by the Rhea County Department of Tourism – Fish Spring City





Baits for Bass Fishing in October

October marks one of the most active and rewarding months of the year for bass anglers. As water temperatures cool, bass become more aggressive, following baitfish into creeks, coves, and shallower areas to feed heavily before winter. This period offers a mix of power and finesse opportunities. Fast-moving presentations work early, while slow setups shine as conditions stabilize. Anglers should focus on the baitfish movement rather than water depth alone, since bass are often found wherever forage is present. Covering water efficiently and adapting to conditions is key to consistent catches. By understanding the seasonal shift, anglers can capitalize on the fall feeding frenzy and find success across nearly any type of fishery. October is also a time when water clarity and temperature can change quickly from day to day, so being observant and adaptable is crucial. Cold fronts, rainfall, and wind shifts can push baitfish to new locations overnight, meaning yesterday’s hotspot may be empty today. Paying close attention to bird activity, surface disturbances, or schools of bait flickering near the surface can reveal where bass are actively feeding. Anglers should also recognize that bass metabolism remains high in early fall, allowing them to chase and feed aggressively before the water cools further. Whether fishing small ponds or large reservoirs, maintaining mobility, experimenting with different depths, and adjusting speeds will help you stay on the bite throughout the month.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Each is scented for complete and total attraction underwater, along with being made in the USA by real fishermen. We recently restocked the HellaMite Pro Pack, which is loaded with 60 baits in all six proven colors, plus three Owner Block Head Ned Jigs and a handy storage bag. This kit has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. We’ve also restocked our Green Pumpkin and Smoke Purple HellaMite. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to its superior performance and versatility.
Few experiences match the thrill of a surface strike during October. Topwater presentations that create splash and commotion mimic frantic baitfish and draw aggressive bites from bass patrolling shallow flats and points. These can include walking or popping styles, but soft-plastic options like floating lizards or beetle imitations can also trigger reaction bites when worked carefully. Using strong line and long casts helps cover water while keeping soft plastic bait visible in open areas. Early mornings and cloudy days tend to be most productive when light levels are low and bass are feeding actively. This approach not only produces explosive action but also helps locate feeding schools that can later be targeted with finesse follow-ups. When bass are schooling on the surface, it’s important to stay ready for quick, accurate casts to strike zones before the fish move on. Keeping your bait moving naturally while avoiding excessive splashing can make a big difference in drawing strikes from larger, more cautious fish. If activity slows, switching to a slower retrieve or pausing the bait can often trigger hesitant bass watching from below. Wind can also enhance this bite by breaking up surface visibility and allowing the fish to commit much more confidently. By combining awareness, timing, and steady control, anglers can maximize every topwater opportunity and turn fleeting surface action into a steady day of success.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin SeedBrown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes!
When baitfish move into the shallows, downsized lures that mimic smaller forage can often outperform the bulky options. Compact soft-plastic baits like small craw-styled baits rigged for steady retrieves can excel in stained water or along rocky banks. The goal is to maintain subtle vibration and consistent movement to appeal to pressured or finicky bass. Matching the size of your presentation to the forage is critical during October, as bass are selective when shad or minnows are small. Keep retrieves moderate to fast, adjusting based on water temperature and clarity. Covering shoreline transitions, riprap, or laydowns with these smaller profiles helps you find active fish that have moved shallow to feed. As the water cools, many bass will position near shallow cover such as stumps, grass edges, and scattered wood where baitfish are concentrated. Working your bait parallel to these structures increases your chances of running it directly past feeding fish. When the bite starts to slow down, try varying your retrieve speed or briefly pausing the lure can trigger reaction strikes from bass following behind. In slightly deeper or much clearer water, downsizing your line can also help achieve better action and a more natural presentation. By maintaining contact with structure and fine-tuning your retrieve rhythm, anglers can turn short feeding windows into consistent, productive sessions throughout the fall season.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater.
The Carolina rig remains one of the most versatile and effective fall tools for reaching bass that have pulled slightly off the bank. Weighted to stay in contact with the bottom, it allows anglers to drag soft plastics like lizards or craw-styled baits slowly across points, flats, and secondary ledges. This steady presentation imitates foraging prey and often triggers bites from bass that ignore faster techniques. It’s especially effective when fish are near schools of baitfish but not feeding aggressively. Long casts help cover water efficiently while keeping the bait in the strike zone for extended periods. Even in just a few feet of water, the thump of the weight across the bottom can provoke reaction strikes from hesitant bass. The Carolina rig also shines in areas with mixed bottom composition, such as transitions from sand to gravel or clay to rock, where bass often stage during the fall. Adjusting the leader length can dramatically change the action. A shorter leader keeps your bait close to the bottom, while longer ones allow for a more natural, drifting movement. Experimenting with different soft-plastic shapes, such as beetles or insect larvae, can help match the local forage and entice wary fish. Subtle rod movements are key; instead of lifting sharply, use slow sweeps to maintain bottom contact and feel every contour. By paying attention to these small adjustments, anglers can use the Carolina rig to cover structure thoroughly and draw strikes even when conditions are challenging.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate MintOx Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round!
The Neko rig is a finesse setup that shines when targeting suspended or pressured bass during fall transitions. Just by inserting a small weight into one end of a soft plastic worm or insect-larva-style bait, anglers can achieve a unique falling motion that appeals to neutral fish. This rig is most effective around isolated structures, open flats, or visible fish marked on sonar. Gentle rod movements make the bait pulse and stand upright, imitating a feeding or injured prey item. Light line and long leaders enhance its natural movement while keeping it in the strike zone. When bites are light or fish are reluctant to chase, the Neko rig’s lifelike action consistently entices strikes without spooking bass. The beauty of the Neko rig lies in its versatility. Neko rig’s it can be fished vertically for suspended bass or cast and dragged along the bottom for those holding tight to cover. Very small changes in the hook placement or weight size can completely alter the bait’s fall rate and action, making it easy to fine-tune based on fish behavior. On calm, clear days, a slower fall often proves more effective, while slightly heavier weights can help maintain control in wind or current. Because of its finesse nature, patience and precision are key; most bites feel like light pressure or a sudden heaviness on the line. With practice, the Neko rig becomes one of the most reliable tools for catching finicky fall bass that ignore more aggressive presentations.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added MidNight, Glow, and Ghost Worms! Our popular Watermelon Red Worms have been restocked as well. You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out, along with some of our newest colors, including the Brown WormElectric Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also Restocked 6-inch Worms, including Watermelon Red, Green Pumpkin, Black & Blue, Fire TGR, Wild Berries, Bone, 10w30 Synthetic, Zombie Blood, and Chocolate MNT! — all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon RedBlack & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater.
As October progresses, bass often key in on smaller baitfish, making minnow imitations highly effective. These compact baits can be rigged lightly for shallow fish or weighted slightly for deeper targets. A short leader and steady retrieve help maintain a natural swimming motion that mimics schools of young shad or minnows. Clear water and calm conditions are ideal for this technique, as fish rely heavily on sight during these periods. Using a slightly heavier line can help keep the bait higher within the water column, preventing it from sinking too quickly past active fish. This method pairs well with sonar or sight-fishing approaches, allowing anglers to cast directly to visible targets and control the depth precisely. When fishing swimbaits, paying attention to retrieve speed is crucial. Too fast a retrieve can cause the bait to look unnatural, but if you go too slow and it may go unnoticed. Varying the cadence by adding brief pauses or twitches can simulate the erratic movement of a fleeing baitfish and trigger strikes. The color selection should also reflect local forage, with natural tones working best in clear water and slightly brighter hues helping in low light or stained conditions. It’s often beneficial to target transition zones where shallow flats drop into deeper water, as these edges are prime ambush points for feeding bass. By keeping presentations lifelike, anglers can consistently fool even the most cautious fish during this selective feeding phase of fall.Introducing the Newest 8-Inch MagDingo Worms! These are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. The 10-count packs are now available in a variety of 6 crucial colors, including the 10w30 Synthetic, Black & Blue, Zombie Blood, Green Pumpkin, Wild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass.
The most successful anglers in October are those who adjust their tactics to the bass’ changing moods. Start the day with faster, more aggressive techniques when fish are chasing, then transition to slower soft-plastic approaches as activity tapers off. Pay attention to water temperature, clarity, and wind direction. All influence the bass position and how they feed. When conditions change suddenly, having both power and finesse options ready can make or break a day on the water. Soft plastics like worms, beetles, and craw-imitations serve as excellent follow-ups after missed topwater strikes. Maintaining versatility and reading the environment are essential to keeping the bite going throughout the dynamic fall season. Weather patterns in fall can shift quickly, and understanding how these changes impact fish behavior helps you stay one step ahead. After a cold front, bass often move deeper or become less active, making subtle presentations with soft plastics far more productive than reaction baits. Conversely, warming trends or steady conditions may reignite shallow feeding, creating opportunities for faster-moving lures. Observing how bass respond throughout the day allows you to refine your presentation speed, color choice, and casting angle for maximum effectiveness. By staying flexible and thinking ahead of the conditions, anglers can adapt seamlessly to every scenario October throws their way.
We have a wide variety of terminal tackle to choose from, but we’ve released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick changes. Owner Mosquito Hooks work for dropshotting and perfectly accommodates a wide range of soft plastics. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! The WEEDLESS Block Head Jig features high-quality construction that helps increase your hook-up ratios and keep your bait clean from snagging rocks or vegetation. The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box or backpack, making it perfect for your next adventure.





Spencer Shuffield Claims Victory at 2025 WON Bass U.S. Open

Spencer Shuffield Claims Victory at 2025 WON Bass U.S. Open

Brian Brown wins AAA Division

Laughlin, Nev. – October 8, 2025 –– Slick winds and high, bluebird skies greeted the 166 boats carrying their pro and AAA competitors for the final morning of the 2025 Ranger Boats WON Bass U.S. Open presented by Mercury. The calm conditions were in stark contrast to Monday’s opening round where gusty winds covered Lake Mohave and even stronger winds that forced the cancellation of the second day of the championship.

While the conditions on the final day of the event made for easy navigation, they are not considered ideal for the fishing itself.  Without the wind breaking up the surface of Lake Mohave, the chance existed for a shakeup on the leaderboard.  No matter how tough the bite can be, the anglers in the field like the WON Bass U.S. Open features will figure out how to catch the right fish. 

On this day Spencer Shuffield figured them out the best, and earned the title of 2025 WON Bass U.S. Open Champion.

As the champion of the 2025 Ranger Boats WON Bass U.S. Open presented by Mercury, Shuffield earned the Ranger Boats / Mercury Motor prize boat provided by Bass Pro Shops valued at $85,000 and a cash prize of $65,000, bringing the total winner’s purse to $165,000.

Three quarters of the way through the final weigh-in, Ben Milliken, from New Caney, Tex. came to the scales and posted a 19.78-pound limit of Lake Mohave smallmouth bass to catapult over then leader Kyle Gover of Rancho Santa Margarita, Calif. him into the lead with 39.22 pounds.  As he took his place in the Ranger Hot Seat next to WON Bass Tournament Director Bill Egan, all he had to do was wait for the Hot Springs, Ark. pro to come to the scales.

Shuffield, who was fishing his fourth WON Bass U.S. Open had hovered around the win each time with two second place finishes and a third place to go with it.  Shuffield, a full-time touring pro has made it clear that winning the WON Bass U.S. Open has become his top goal as a professional angler. 

When the scales bottomed out at 21.50 pounds, he had accomplished that goal with a two-day total of 41.19 pounds.  “I worried that I had put myself out of reach when I weighed 19.69 on day one, but I had over 21 pounds at nine o’clock this morning and I felt good about my chances,” he said.  “I spent my whole tournament fishing in ‘The Bowl’ area and I was using my Garmin Livescope to find the fish to target; and it worked out.”

Shuffield reported using a dropshot rig with a trio of different offerings, Z Man Jerk Shad soft plastic jerkbaits in 3.5 and 4-inch sizes and a Geecrack Imo Kemuchi rigged on size 2 VMC Dropshot Hook and a 1/2-ounce Ark Tungsten Dropshot weight.  He threw them on an Ark 7’3” ML Reinforcer spinning rod paired with Ark International’s Gravity G7 Spinning reel spooled with 15-pound-test white Yozuri Super 9 Braid and 10-pound Yozuri T7 Fluorocarbon line as his leader.

Shuffield said that winning the U.S. Open ranks as his greatest accomplishment.  “I wanted to fish this event for years and after I fished it four years ago and finished in second place, I wanted to win it badly,” he said.  “I won the Tackle Warehouse Invitational TITLE a few years ago and this one just hits differently.  To have my name on that trophy next to Aaron Martens, Mike Folkestad, John Murray, Rick Clunn, Josh Bertrand and Bryant Smith – who won it last year just means a ton.

“I love this lake, love the way WON Bass runs this event and look forward to this event the most every year and I will be back to fish it as a top priority; I can’t believe I am the 2025 WON Bass U.S. Open Champion.” 

Milliken, who finished with 39.24 pounds, is known for his presence as a YouTube fishing star with over 600,000 subscribers and more than a million followers on his social media platforms as well as his career in professional fishing said that he worked to try and have multiple approaches he could use in the competition.  “I only had two and a half days of practice, but I wanted to have flexibility in patterns, and I found deep and shallow fish,” he said.  “When the tournament started, my deep fish had disappeared, so I turned to my shallow fish and was able to catch ‘em there.”

Milliken reported catching his fish in shallow washes that held baitfish and had grass on the bottom.  He caught his smallmouth in 2 to 10 feet of water on a pair of 6th Sense Lure Company baits.  His lures of choice were a Wig Hair Jig and Party Prop Spybait.  He threw the Party Prop on his signature Milliken Series Rods, a 7’4” medium-light and 7’6” light model for the hair jig.

He said fishing the U.S. Open has been something he had always wanted to do.  “I’ve looked forward to competing in the tournament like Aaron Martens, John Murray and Clifford Pirch did; some of these guys are my heroes,” he said.  “I came close to winning it and had I not lost a couple of good ones, I may have, but that’s the way this sport goes, you have to execute to win, but I’m content with the way I fished.”

Grover finished third for the championship by posting a two-day total of 38.22, fourth place went to Ty Manterola of Pasco, Wash. With 37.61 pounds, and last year’s WON Bass U.S. Open Champion Bryant Smith of Roseville, Calif. finished fifth with 36.96 pounds.

Brian Brown of Las Vegas, Nev. claimed the AAA Division title with a total weight of 38.59 pounds.  He earned a Honda FourTrax ATV valued at $8500 and $7,600, a total of $16,100 in earnings.  Second place in the AAA Division went to Jacob Crawford of San Pedro, Calif. with 36.75 pounds, he was followed in third place by Russ Nievar of Lake Havasu City, Ariz. with 36.03 pounds.  Fourth place went to Mike Hawkins of Boulder City, Nev. with 35.16 pounds and Andrew Packard of Fresno, Calif. rounded out the top five with 35.03 pounds.

Each of the pros and AAA anglers who finish in the top five also earned a Golden Ticket berth into the 2026 Bassmaster B.A.S.S. Nation Championship for a chance to qualify for the Bassmaster Classic.

The daily livestream of the weigh-ins aired on the WON Bass Facebook page, located at  Facebook.com/WONBassTournaments.

The top 10 in each division are posted below: for complete standings, visit – https://wonbassevents.com/pages/lake-mead-open-pairings-and-results.

2025 WON Bass U.S. Open Day One – Pro Standings

PlaceAnglerHometownWghtPnltyB/BDay 1Day 2Total
1Spencer ShuffieldHot Springs AR41.194.9719.6921.5041.19
2Ben MillikenNew Caney TX39.2419.4619.7839.24
3Kyle GroverRancho Santa Margarita CA38.224.5419.9618.2638.22
4Ty ManterolaPacso WA37.614.2518.4719.1437.61
5Bryant SmithRoseville CA36.964.3917.9519.0136.96
6Patrick ToueySanta Maria CA36.724.1919.7217.0036.72
7Zack HolwerdaWittman AZ37.180.5017.5519.1336.68
8Sean CoffeyMesa AZ36.655.0420.1216.5336.65
9Josh BertrandSan Tan Valley AZ36.0418.5517.4936.04
10Tyler IvieWest Haven UT35.823.9217.1118.7135.82

2025 WON Bass U.S. Open Day One – AAA Standings

AAAAnglerHometownWghtPnltyB/BDay 1Day 2Total
1Brian BrownLas Vegas NV38.59  17.4921.1038.59
2Jacob CrawfordSan Pedro CA36.7517.7419.0136.75
3Russ NievarLake Havasu City AZ36.0319.9616.0736.03
4Mike HawkinsBoulder City NV35.1617.9217.2435.16
5Andrew PackardFresno CA35.033.6817.5417.4935.03
6James ClaytonPrescott AZ33.453.2013.3420.1133.45
7Danny SnyderAnnandale VA33.3917.9515.4433.39
8Robert TomlinStevenson Ranch CA32.229.0923.1332.22
9John HarrisSan Diego CA31.9916.4015.5931.99
10George ParkerSanta Rosa CA31.674.2713.3118.3631.67

For complete details to register for future events, or to find results, look to wonbassevents.com and WONews.com to hear the latest news about the 2025 season and beyond and follow along at Facebook.com/WONBassTournaments.

The 2025 WON Bass Western Opens Series of events Consisting of five events in California, Arizona and Nevada, culminating with the 2025 WON Bass U.S. Open at Lake Mohave.  The five event dates were as follows:

Feb. 5 to 7, 2025 – Lake Shasta – Champion Joe Uribe

April 9 to 11, 2025 – Clear Lake – Champion John Pearl

May 7 to 9, 2025 – Lake Havasu – Champion Roy Hawk

Sept. 10 to 12, 2025 – Lake Mead – Champion Dylan Denny

Oct. 6 to 8, 2025 – U.S. Open at Lake Mohave – Champion Spencer Shuffield

For complete details or to register, look to wonbassevents.com and WONews.com to hear the latest news about the 2024 season and beyond and follow along at Facebook.com/WONBassTournaments.

The 2025 WON Bass Lake Mead Open was brought to you by Bass Pro Shops, Ranger Boats, Mercury Marine, Nitro Boats, Triton Boats, Bridgford Foods, Volta Power Lithium, Power Pole, Lowrance, Daiwa, AFTCO, Costa, Berkley, Abu Garcia, Fenwick Rods, Anderson Toyota, A&M Graphics, Anglers Marine, Signature Gates, DD26 Fishing, Bad Ass Bearings, Cipher Fishing, Megaware Keelguard and GRatt.

Local presenting sponsors are Visit Laughlin, Laughlin Tourism Commission and Katherine Landing at Lake Mohave Marina





Fall Largemouth Bass Essentials from Fish Monkey

Fall Largemouth Bass Essentials from Fish Monkey

As the weather starts to turn a bit cooler as the calendar flips toward the fall, our thoughts often turn to a favorite topic: largemouth bass fishing.

More specifically, what are some of the best ways to target bass during this transitional time of the year?

When bass fishing in fall, it’s important to keep moving—the bass are constantly on the go. They can be found in many different places and at various depths, including on the surface, on the bottom or suspended somewhere in between. Often, they will transit from shallow to deep water and back again multiple times during the day in search of forage as they fatten up for the coming winter.

With that in mind, there are a number of tactics which will work better than others in the fall. Among the most productive is throwing a few old standbys—spinnerbaits and crankbaits. A good spinnerbait is great for imitating baitfish and is most effective when there’s good visibility. The vibration and flash produced by the blade can draw in bass, and it’s a good way to cover a lot of ground in a short period of time. A crankbait does the same thing, covering various water depths and imitating forage baitfish. A lipless design produces a tighter wobble and can be especially effective in shallower water.

For probing the midrange and bottom depths, it’s hard to beat a jig. Using colors which mimic a bass’ natural prey, this is one that will work year-round but extremely well on suspended mid-water fish. A swimbait can accomplish the same thing, while also offering a lifelike soft feel to striking fish.

One final technique is topwater. After all, who doesn’t enjoy a smashing strike on a topwater lure? Those early mornings and late afternoons are the perfect time to use your favorite topwater bait.

All of these require an angler to make hundreds of casts, and as the weather cools off, sometimes we also want a little more warmth for our hands as well as additional padding and grip for all-day comfort. That’s where Fish Monkey’s line of fall fishing gloves and gear comes in.

One of the most popular fall fishing gloves of all time is the Wooly. A natural insulator, wool is an exceptional performer in any cool or cold-weather environment. The comfort and fit is unmatched in performance and the unique characteristic of wool allows the glove to absorb up to 30 percent of its weight in water without feeling heavy or damp. The wool fibers also breathe, allowing moisture to be wicked away while its insulating quality keeps your hands warm even when wet. The synthetic leather palm provides extra hand protection from fatigue and superb wet grip, while the exposed fingers allow for knot tying, bait rigging and rod and line management. There is now a Wooly Long with full fingers and a Wooly Mitten, which flips back to expose the fingertips when needed.

When the day calls for something with complete hand coverage, the Task Fleece is a perfect fit. It’s constructed of technical fleece material that allows for superb dexterity while providing great warmth and protection from the wind, with a synthetic leather palm and non-slip silicone print for a superior grip. The tapered fit allows for full hand use in all fishing situations, and there’s even a touchscreen-compatible pad on the index finger.

The Blocker is another fan favorite. Made with ultrathin 2mm neoprene, it has enhanced feel and dexterity while providing a warm and dry environment for your hands—perfect for those chilly, windy, damp days when a heavier glove is just too much. Slit openings on the index fingers and thumbs mean you can use touchscreens, tie knots or release fish without having to remove the gloves.

Bass fishing can be brutal on your feet too, but Fish Monkey’s line of lightweight socks solve many of those issues. They’re made of the finest Merino wool for terrific moisture wicking without being too warm. They also have compression fit and a no-seam toe to prevent chafing. There are two styles: a boot cut and an over-the-calf, and they’re made with pride in the USA by one of the oldest textile mills in the country.

Be ready for fall bass fishing with Fish Monkey. Click here for more information on becoming a Fish Monkey dealer.





Keep ‘Em Alive  Fall Bass Care Tips by Calvin Herndon

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Keep ‘Em Alive  Fall Bass Care Tips

We have all been in a situation, whether it’s in a tournament or just fun fishing, when a fish may die in your livewell. It will put a damper on anyone’s day, especially tournament anglers. In tournaments, you can be given weight penalties for any fish that dies. You are also not allowed to cull a dead fish out of your boat during the tournament. How can we avoid bringing dead fish back to weigh-ins? I will be going over some tips and tricks to keep all your fish alive and healthy to the scales. 

The first tip I would suggest is first checking your livewell. Even in the fall months, your livewells can be one of the most common causes for your fish to die. Make sure all pumps are running as they should and that your livewells are clean and free of any debris. If there happens to be a hot day in the fall, make sure you cool the water down in your livewells whether that is putting ice in your livewells, or I like to freeze milk jugs of water and place them in the livewell before taking off for the day. Let’s talk about a topic that usually is not talked about in fish care: using the correct tackle. 

Have you ever been in the water and hooked a fish too deep by accident? You sit back and ask yourself how did that happen, or could have I avoided this from happening? The short answer is there is always something that you can do to avoid these types of things from happening. The most important thing is to know if you are using the appropriate fishing tackle. Many anglers use a lot of hooks with barbs on them and when using these types of hooks you run the risk of gut hooking a fish. As an alternative you can use  barbless hooks or circle hooks to avoid hooking a fish too deep. The last topic I would like to discuss has to do with my fishermen who like to fish deep. 

When you are out fishing, do you ever wonder why fish float to the top of livewell or cannot stay off their backs? What you are witnessing is what is called barotrauma. Barotrauma is when a bass is caught in deep water; the reduced water pressure causes a fish’s swim bladder to expand with air. To relieve a fish of barotrauma, you will need to fizz the fish. When you fizz a fish, you are releasing the air in the swim bladder. This can save the fish’s life. So next time you are fishing, always have a kit to be able to fizz a fish.

I hope these few simple but important tips help anglers have a more successful day on the water this fall.





Neko Rigs in Fall for More Bass!

When the first cool nights of fall arrive, bass often surprise anglers by pushing into extremely shallow water. This movement can be linked to oxygen changes or baitfish movements, and it creates short-lived windows where bass are accessible in just a few feet of water. The small coves, pockets off the main lake, and the edges of shallow flats become prime areas to check. On grass lakes or rivers, bass may stop on the outer edges of thick vegetation close to deeper water. They can also position in small drains that cut through the grass, using them as travel lanes. While not always easy to find, these shallow fish are aggressive and worth seeking out when conditions line up. Anglers should be prepared to cover water quickly, since these shallow groups of bass can be scattered and unpredictable. Visual cues like surface activity or baitfish flickering near the bank often reveal where fish are holding. A soft plastic worm or lizard worked along shallow cover can tempt big strikes from bass cruising just under the surface. Pay close attention during the early morning hours, as low light often makes these fish more active and willing to feed. Staying alert to these brief windows can turn a tricky fall outing into a productive one.Using a stick-styled worm is the most tried and true ways to catch fish. We have a variety of 5-inch Worms to choose from but we just added MidNightGlow, and Ghost Worms! Our popular Watermelon Red Worms have been restocked as well. You can also experience our new wacky rigging kit while it’s ON SALE! The WACKY Pack offers our most popular colors and essential tools for wacky rigging. If you’re fast enough you might be able to grab the limited-release Pumpkin Spice Worm before it’s completely sold out along with some of our newest colors including the Brown WormElectric Chicken Worm, and Goby Wan Worm colors. The high-grade non-salt plastic they’re made from provides positive buoyancy and it even floats underwater! We also Restocked 6-inch Worms, including Watermelon Red, Green Pumpkin, Black & Blue, Fire TGR, Wild Berries, Bone, 10w30 Synthetic, Zombie Blood, and Chocolate MNT! — all available in 5 and 6-inch. We’ve also recently released new 8-count packs of worms available in Watermelon RedBlack & Blue, and Green Pumpkin. We also offer worms that have the unique ability to shift from one color to another. Scented for total attraction underwater.
As fall progresses, bass make a dramatic shift in behavior and begin to focus heavily on baitfish. Large schools of shad and other forage species migrate into the backs of creeks, and the bass follow them closely. In many cases, the sheer volume of bait can be overwhelming, but this also makes location easier. Find the bait and you’ll usually find bass nearby. Birds diving and sonar screens filled with bait are clear giveaways that you’re in the right spot. During this period, bass become more predictable, feeding aggressively in preparation for the cold winter months. Success often comes from targeting the areas where bait is concentrated rather than chasing scattered fish. One of the key challenges in late fall is standing out among massive schools of forage, which means bait presentation and placement become critical. Worms, beetles, or craw-styled baits rigged lightly can mimic natural movements without spooking pressured fish. Look for the last available deep water in the back of creeks, as bass often stage there to ambush passing baitfish. Time of day can also play a role, with late afternoon feeding windows often sparking bursts of activity. By staying focused on bait-heavy zones, anglers can consistently tap into some of the most aggressive feeding behavior of the season.The newest 8-Inch MagDingo Worms are the ultimate game-changer in bass fishing! Engineered for anglers who know SIZE does matter, this lure is designed to attract only the BIGGEST bass with a fixation for the larger bait. The MagDingo Worm boasts a solid 8-inch body enhanced with a hyperactive ribbed design, ensuring irresistible mouth-watering action for those trophy bass. The 10-count packs are now available in a variety of 6 crucial colors, including the 10w30 SyntheticBlack & BlueZombie BloodGreen PumpkinWild Cherry, and Watermelon Red. Each worm is made in the USA from durable, high-grade Non-Salted plastic for lifelike action and unparalleled durability. Perfectly balanced for a variety of rigging options and scented for maximum attraction, the 8-inch MagDingo Worm promises year-round effectiveness in lakes, rivers, and streams. Whether you’re rigging it on a Shakey Head, Drop Shot, Texas Rig, or Carolina Rig, these worms are your ticket to landing trophy-sized smallmouth and largemouth bass.
In fall, bass feed most consistently on baitfish, so imitating them is usually the most productive approach. A Neko-rigged soft plastic worm, beetle, or lizard can mimic the movements of a wounded forage fish. As the bait sinks, it has a natural gliding motion that looks realistic to bass on the hunt. When twitched or shaken, the bait produces extra quivers that trigger strikes from fish following closely. Craw-styled baits or insect larvae can also play a role when bass turn attention to the bottom, especially around cover. By choosing the right shape and color, you can effectively match the forage that bass are focused on in any body of water. Experimenting with different fall rates by adjusting the weight can make your bait stand out among real schools of forage. Small color changes, like switching from a dark hue to a translucent shade, can also make the difference when bass are finicky. Working the Neko rig along structure edges, dock posts, or submerged vegetation helps trigger strikes from fish waiting to ambush prey. It’s important to fish with patience, letting the natural action of the bait draw in bites rather than overworking it. This approach often shines in clear water and pressured lakes where bass have seen more aggressive presentations.Our Fresh HellaMite is designed to imitate a major aquatic food source, delivering a realistic profile of an insect larva that fish can’t resist. Each is scented for complete and total attraction underwater along with being made in the USA by real fishermen just like you. We’ve recently dropped a new HellaMite Pro Pack that is loaded with 60 total baits in all six proven colors, plus three Owner Block Head Ned Jigs and a handy storage bag. This kit has everything you need to stay rigged and ready year-round. Grab our newest Lil Bass, Hot Sauce, MidNight, Glow, 10w30 Synthetic, Slimer Green, and Barbie Pink HellaMite colors. We’ve also recently restocked our popular Smoke Purple HellaMite. The HellaMite’s solid body and hyperactive ribbed tail design produce a life-like quivering action with every twitch of the rod. Its unique flat underbelly detail enables this bait to be fished as a drop shot, Ned rig, neko rig, and even a small Carolina-rig, making it the ideal bait in any condition year-round. When the water is clear, the fish can see the bait and look like real food, causing strikes. Each cast becomes an opportunity for an exhilarating catch, thanks to its superior performance and versatility.
One of the greatest strengths of the Neko rig is its ability to adapt to different depths with a simple change in weight size. A lighter weight allows the bait to fall slowly and naturally, perfect for shallow fish or when bass are finicky. A heavier weight speeds up the fall, letting you reach deeper fish quickly and cover more of the water column. This versatility means you can fish anywhere from a few feet to very deep structures with the same rig. The weight also changes how much action the bait gives off, with lighter setups producing a more subtle quiver. Mastering these adjustments ensures you can present your bait naturally no matter the depth. Anglers can fine-tune their presentations by matching weight sizes to conditions such as wind, current, or water clarity. In calm, clear water, a slower fall can look more realistic and entice wary bass. In contrast, deeper or stained water often calls for a faster sink rate to get the bait in front of fish quickly. Switching between different weights throughout the day allows you to adapt as bass move in the water column. By practicing these small but important adjustments, you’ll gain confidence in controlling how bass see your presentation.We use our Fresh Scorpion because it closely imitates a crawfish. Our newest 10w30 Synthetic, Slimer Green, and Barbie Pink Scorpion colors work wonders. The Scorpion is a revolutionary new look to soft plastics. Its intricate detailing and texture mimic the nuances of a real crawfish, making it hard for bass to resist. Of course, water clarity always plays a role in color selection but in any season, you can’t miss using colors such as Green Pumpkin SeedBrown Bark, and the Magneto. This bait not only appears natural to fish but gives them something to become curious about. The Scorpion paired with a stand-up jig is deadly because the jig actually sits the bait upright in a defensive stance. The subtle color variations across the bait further enhance its appeal, mimicking the natural color shifts found in live prey. Each Fresh Scorpion has a unique and exclusive 3-axis tail design that is engineered like no other soft plastic bait. Our Scorpions are made by anglers from high-grade non-salt plastic to provide superior life-like action that triggers strikes!
Although the Neko rig is a finesse technique, the right gear setup makes a major difference in success. A medium spinning rod with enough backbone for hooksets but a soft tip for sensitivity is ideal. It’s best to pair braided mainline with a fluorocarbon leader provides both strength and stealth. Hooks designed for wacky-style rigging with light weed guards help the bait move naturally while preventing hang-ups in grass or wood. An O-ring around the bait can also extend its life and keep the hook positioned correctly. By paying attention to your setup, you’ll increase both hookup rates and landing percentages, especially when fishing around tricky cover. Reel choice also matters, as a smooth drag system can prevent break-offs when fighting bigger bass on lighter line. Using the correct line diameter ensures that the bait falls naturally without being hindered by excess resistance. Anglers should regularly check their knots and leaders, since finesse setups rely on lighter tackle that can weaken after repeated use. Balancing all of your components, such as the rod, reel, line, and terminal tackle, creates a system that works together for peak performance. With the right gear dialed in, the Neko rig becomes not just a finesse option but a versatile tool that consistently produces fish in a wide range of situations.The new FreshBaitz Lizards deliver a realistic profile that excels in both power and finesse techniques. Act fast, we’ve recently just released new Hot Sauce, MidNight, Ghost, and 10w30 Synthetic Lizard designs! The unique forward-facing leg design creates drag that holds it in the strike zone longer or produces wild flapping action with every pull of the rod. Additionally, its slightly ribbed solid body and large head hold your hook in place and provide much better weedless performance making it the ideal bait to use in any condition. Water clarity always plays a super big role in color selection but in any season year-round, you can’t miss when using colors such as Watermelon Red, Black & Blue, or Green Pumpkin. Its flexible tail design ensures added movement, tempting even the most cautious fish. The superior 5.5-inch profile stretches to a whole 7 inches which is perfect for predatory fish including bass year round. Made from long-lasting durable high-grade non-salted plastic for total and maximum attention-grabbing action underwater.
In early fall, bass use a variety of shallow structures as stopping points during their transition from summer haunts. Main-lake docks are often productive, giving bass easy access to both shallow and deep water. Vegetation plays a major role as well, with bass holding on the deepest available grass before moving shallower. In certain cases, small drains or cuts in the grass become travel corridors, funneling bass into predictable areas. Early morning can also bring schooling activity near shallow pockets, creating short but intense feeding windows. By rotating through these high-percentage spots, you’ll be able to stay on active fish even as conditions change daily. Wind can also improve these areas by pushing baitfish into cover and making bass less wary of striking. Cloudy or overcast conditions extend the shallow bite, keeping fish active longer into the day. Soft plastics such as worms, lizards, or insect larvae can be worked along these targets to entice strikes from bass holding tight to cover. Paying attention to subtle details, like shade lines on docks or small irregularities in grass edges, often reveals overlooked fish. Combining these clues with steady adjustments will keep you one step ahead of bass during their early fall transitions.Our Fresh Beetle delivers ultimate versatility in a soft plastic bait. Its slim yet wide body design and four claws are engineered to naturally glide and wobble as it moves through the water. This design ensures they remain enticingly active longer than conventional baits. Its unique texture also provides a realistic feel, making bass hold on longer once they bite. Water clarity plays a big role in color selection but year-round you can’t miss when using go-to colors such as Chocolate MintOx Blood, or 10w30 Synthetic beetles. The hyper-active swimming claws are designed thin with long-lasting durable non-salt plastic to make them come alive with the slightest movement. The Fresh Beetle offers an enticing 4-inch profile and is scented for complete and total attraction! You can rig these Beetles as a Jig/ Chatter Trailer, Flippin/ Punching, Texas Rig, Swing Jig, and Carolina Rig. Making the beetle beyond perfect in any weather condition year-round!
Late fall is all about efficiency, and the key is to stay around the bait. If one creek doesn’t have forage, move to another until you find the concentration of both bait and bass. Bass often gather at the last available deep water in a creek or in natural bowls where baitfish collect. Once located, these type of areas can hold large numbers of fish feeding aggressively before winter sets in. Simplifying your approach by focusing less on random structure and more on forage removes much of the guesswork. By following the bait, you’ll consistently put yourself in the best position to catch bass through the late fall season. Electronics can be beneficial during this time, as sonar will often reveal giant clouds of baitfish stacked in the backs of creeks. Watching for bird activity is another reliable sign, since bass and birds often feed in the same places. Patience is key because once the right area is located, the feeding activity can turn on suddenly and last for hours. Soft plastics like worms or beetles fished with light presentations can stand out among thick schools of forage. By trusting these patterns and committing to bait-driven areas, you’ll maximize your chances of connecting with quality bass.We recently restocked all of our terminal tackle, but Owner Mosquito Hooks work perfectly for Neko rigging, and they accommodate a wide range of soft plastics. We’ve also released new Nako Tungsten Tear Drop Shot Weights, crafted from 97% eco-friendly tungsten for stealth, durability, and vibration, with easy-to-read size stamps and a crimped swivel for quick changes. The popular All Purpose Hooks are built with an extra-wide gap and are made to accommodate a wide range of soft plastics. The Ultrahead Wacky Jig features precise weight positioning and hook orientation for the ultimate wacky presentations. The new Haymaker EWG Worm Hooks are also now available, featuring an extra-wide gap for various soft plastics, a Z-lock shoulder bend for secure bait placement, and an angled-up super needle point for fast, powerful hooksets. For creature-styled baits, a more popular choice to use is the Stand-Up Jig because it sits the bait up-right in a defensive stance! The Block Head Jig is perfect for ned rigging the HellaMite with its mushroom-style head that seamlessly matches a wide variety of soft plastics. The Offset Block Head Jig, offers the same mushroom-style head with a unique offset hook, making it a go-to for weedless Ned Rig applications. The new Owner WEEDLESS Block Head Jig features high-quality construction that helps increase your hook-up ratios and keep your bait clean from snagging rocks or vegetation. The Shakey Ultrahead can permanently secure baits by inserting the pin in the center and screwing the twist lock coil spring for perfect rigging every time! For fast Texas rigging, we use the Bullet-Type Rig which has an attached weight saving you precious time when fishing cover. The 4x Jungle Flippin Hook is designed for big fish and the toughest conditions. The Range Roller Jig Head is crafted for precision with its high center axis design, perfect for hover-strolling and mid to bottom strolling with forward facing sonar, ensuring an enticing rolling action that triggers bites. We also just released Keep’em Fresh Bait Bags! These bags are the ultimate solution for anglers who need their gear to perform. Built like a tank, this bag is 20x stronger than regular zip bags and offers 100% waterproof protection with a rock-solid double zipper seal. Whether it’s for soft plastics, snacks, or your smartphone, this reusable and versatile bag keeps everything safe from water, mud, and grime. It’s lightweight yet spacious, it fits snugly in your tackle box or backpack, making it perfect for your next adventure.





Day Two of 2025 WON Bass U.S. Open Cancelled due to Unsafe Conditions

Day Two of 2025 WON Bass U.S. Open Cancelled due to Unsafe Conditions

Tournament will Now be a Two-day Championship

Laughlin, Nev. – October 7, 2025 –– After examining the National Weather Service forecasted conditions this morning, WON Bass officials were forced to make a decision to cancel the second day of the 2025 Ranger Boats WON Bass U.S. Open presented by Mercury, creating a two-day championship.

The N.O.A.A. forecast for Tuesday called for sustained north winds from 15 to 20 miles per hour with gusts to 29 miles per hour, creating potentially unsafe conditions for the competitors.

WON Bass Tournament Director Bill Egan said that in light of the Federal Government cessation of funding, Park Service Officials were not available to make the call.  However, he applied the tools at his disposal, and the guidelines they would use in making the decision.  “This is something that we would never want to do at any event, let alone one with the importance of the U.S. Open,” said Egan.  “However, these anglers are our customers and friends, and their safety is our utmost priority.

“The full field will fish tomorrow when the N.O.A.A. forecast is for much more pleasant conditions, and we will decide our 2025 WON Bass U.S. Open Champion.”

One change that will now occur to the payout is that the Daily Big Bass prizes – $1,000 for each of the top five big fish in each division daily, totaling $30,000 for the event – will now be divided evenly over the 10 anglers in each division who post the Daily Big Bass in the two-days of competition.

The final day of the 2025 WON Bass U.S. Open begins tomorrow from Katherine Landing at safe light with the final weigh-in beginning at 3:00PM.

The winner of the 2025 Ranger Boats WON Bass U.S. Open presented by Mercury will earn the Ranger Boats / Mercury Motor prize boat provided by Bass Pro Shops and cash prizes bringing the total winner’s purse to well over $100,000.

Each of the pros and AAA anglers who finish in the top five will also earn a Golden Ticket berth into the 2026 Bassmaster B.A.S.S. Nation Championship for a chance to qualify for the Bassmaster Classic

The daily livestream of the weigh-ins air on the WON Bass Facebook page, located at  Facebook.com/WONBassTournaments.

The top 10 in each division are posted below: for complete standings, visit – https://wonbassevents.com/pages/lake-mead-open-pairings-and-results.

2025 WON Bass U.S. Open Day One – Pro Standings

PlaceAnglerHometownFishB/BTotal
1Sean CoffeyMesa AZ5-55.0420.12
2Kyle GroverRancho Santa Margarita CA5-54.1819.96
3Patrick ToueySanta Maria CA5-54.1919.72
4Spencer ShuffieldHot Springs AR5-54.1519.69
5Ben MillikenNew Caney TX5-519.46
6Josh BertrandSan Tan Valley AZ5-518.55
7Ty ManterolaPacso WA5-518.47
8Cody CristRamona CA5-53.8818.16
9Bryant SmithRoseville CA5-517.95
10Scott HellesenPaso Robles CA5-54.3717.92

2025 WON Bass U.S. Open Day One – AAA Standings

PlaceAnglerHometownFishB/BTotal
1Peter MessengerAustralia5-5 20.12
2Russ NievarLake Havasu City AZ5-519.96
3David ShearrerTrabuco Canyon CA5-54.5319.72
4Travis SmithCanyon Lake CA5-54.0919.69
5Larry BonjourSanta Maria CA5-519.46
6Logan MalteseLake Havasu City AZ5-518.55
7Chuck KavrosGrass Valley CA5-518.47
8Myron BruffettBranson MO5-518.16
9Danny SnyderAnnandale VA5-517.95
10Mike HawkinsBoulder City NV5-517.92

For complete details to register for future events, or to find results, look to wonbassevents.com and WONews.com to hear the latest news about the 2025 season and beyond and follow along at Facebook.com/WONBassTournaments.

The 2025 WON Bass Western Opens Series of events Consisting of five events in California, Arizona and Nevada, culminating this week with the 2025 WON Bass U.S. Open at Lake Mohave.  The five event dates are as follows:

Feb. 5 to 7, 2025 – Lake Shasta – Champion Joe Uribe

April 9 to 11, 2025 – Clear Lake – Champion John Pearl

May 7 to 9, 2025 – Lake Havasu – Champion Roy Hawk

Sept. 10 to 12, 2025 – Lake Mead – Champion Dylan Denny

Oct. 6 to 8, 2025 – U.S. Open at Lake Mohave

For complete details or to register, look to wonbassevents.com and WONews.com to hear the latest news about the 2024 season and beyond and follow along at Facebook.com/WONBassTournaments.





The SWAG LT Swaggers Its Way In Stock

SWAG™ LT — Big Swagger, Big Attitude, Now In Stock! 
The SWAG LT comes in 8 colors and 2 sizes.
Ladson, SC – The wait is over, folks – exhale, unclench your fists, and grab your favorite swimbait rod. After taking home the Best Freshwater Soft Lure award at ICAST 2025, the Z-Man® SWAG™ LT has swaggered its way in stock, ready to change the way anglers fish harnessed swimbaits. Z-Man’s product development team and pro staff had a laundry list of lofty goals when setting out to design the SWAG LT: expand the retrieve speed window, maximize hookup and landing ratios, and boost overall durability and lifelike realism. “What we ended up with didn’t just meet those goals,” remarks Z-Man Product Manager Richard Dunham. “It exceeded them across the board.” 
Underwater video of the 5" and 6" SWAG LT swimming.
A Bold Tail That Talks Back 
The motor driving the SWAG LT and enabling its remarkably consistent performance is its proprietary tail design. A hybrid of wedge tail and T-tail designs, the industry-first SWAG tail delivers consistent, wide-swinging swimming action whether burned or slow-rolled, and even on the fall. “The first time we saw it in the water, we were blown away and knew we were onto something special,” says Dunham. “This tail design provides unmatched stability across a wide range of speeds, and the wide, natural swimming action is incredible.”  
The SWAG LT can be rigged with a single dorsal hook or a double belly hook.
Rig It Your Way
At the core of the SWAG LT is Z-Man’s optimized Over/Under Line-Through Harness, which lets anglers choose between a dorsal-mounted sickle style single hook or a custom belly-mounted double hook, both designed for maximum hookset efficiency.  Rigged either way, when a fish strikes, the lure slides up the line, preventing it from being used as leverage to throw the hook.  “I use the single hook when bass are in the upper portion of the water column, especially that key one- to five-foot zone, or around cover,” says Major League Fishing Bass Pro Tour angler and co-designer Luke Clausen. “When I’m fishing deep water—especially using forward facing sonar—or targeting spots or smallmouth, the belly-rigged double hook gives me a better hookup rate.” 
A big large mouth bass that fell for the "Albino" SWAG LT.
Tough as Nails, Real as Life
Rounding out the SWAG LT’s elite performance profile is its unmatched toughness, courtesy of Z-Man’s proprietary 10X Tough ElaZtech® material. This extreme durability means anglers can fish harder and longer without worrying about bait failure—an essential advantage in both tournament settings and recreational sessions.  Visually, the SWAG LT sets a new standard for realism with a stunning array of hand-painted and photo-printed color patterns. Each bait showcases intricate anatomical details, durable painted eyes, and lifelike shading that mirror the appearance of natural forage, giving anglers a powerful tool for fooling wary fish in clear water and high-pressure environments.  
In Stock, On Point
The SWAG LT is available now in two sizes to cover a variety of fishing scenarios: 5-inch, 3⁄4-ounce  (3/0 dorsal hook/#4 belly double hook) and  6-inch, 1.25-ounce (5/0 dorsal hook/#2 belly double hook). Both sizes are offered in eight hyper-realistic baitfish-inspired colors, including proven patterns like Gizzard Shad, Golden Shiner, and Baby Bass.





Command the Water Column with the New Berkley Ripfish

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Crisp vibrations, high-pitched rattles, and ultra-natural movement—all in one uniquely designed bait.

COLUMBIA, S.C. – Berkley is breaking barriers with the new Ripfish, a first-of-its-kind combination of a fast-dropping lipless bait and a wide-gliding hard bait designed to give anglers total control. Built around a sleek, minnow-profile body, the Ripfish brings together rapid fall rates with erratic lateral movement, creating a hybrid action that excels in vertical and forward-facing sonar presentations.

With its flat-bottom design and precision-tuned balance, the Ripfish responds instantly to angler input—darting, gliding, or hovering on command. Whether you’re sinking it down through the water column, yo-yoing with tight vibrations, or coaxing a wide glide-out, this bait stays in the strike zone, provoking aggressive strikes. Designed to impose crisp vibrations and incorporating a high-pitched rattle unique among glide baits, the Ripfish is unlike anything else on the market. Add in its long castability and fast sink rate, and you’ve got a tool built to chase fish down—fast.

“The Ripfish is a disruptive hybrid lipless and glide bait combination for today’s power-finesse anglers,” said Chris Seylar, Assistant Product Manager – Core Bait. “It delivers unmatched control and versatility, whether you’re working it vertically or horizontally. No other bait moves quite like it or covers water the same way; it truly stands alone in its class.”

BERKLEY RIPFISH – KEY FEATURES:

  • Unique hydrodynamic tapered profile delivers crisp vibration
  • High-pitched rattles draw fish in
  • Rear fin location and design control drag, allowing for precision tracking
  • Strategically designed to generate tail swing and natural swimming action on retrieve
  • Flat bottom design allowing for angler-controlled fall rates and allows the bait to glide
  • Premium finishes and 3D eyes for added realism
  • Finesse minnow profile new to lipless high vibration/rattling baits
  • Features two Fusion19 treble hooks for maximum hook-up ratios

Size: 7cm • 9cm
Colors: Black Gold • Black Silver • Blue Chrome • Broken Glass • Chrome • Chrome Perch • Dark Shiner • Firetiger • Flashback • French Pearl • Ghost Chrome Gill • Ghost Sexy Shad • Ghost Shiner• Gold Chrome • Jester • Knock Out • Minnowsota • Perch • Prime Time • Purple Chrome • Purple Slime • Stealth Shad • Viking Perch • Wakasagi
MSRP:$11.99

Available: October 2025

For more information on the Berkley Ripfish, visit berkleyfishing.com

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.





Sean Coffey Takes Day One Lead of 2025 WON Bass U.S. Open

Sean Coffey Takes Day One Lead of 2025 WON Bass U.S. Open

2023 U.S. Open Champion Kyle Grover places Second, Peter Messenger leads AAA Division

Laughlin, Nev. – October 6, 2025 –– The 2025 Ranger Boats WON Bass U.S. Open presented by Mercury began today and as can happen on desert fisheries along the Colorado River, the wind came up and made for lumpy conditions. Along with the wind, the temperatures began to cool with overnight lows in the mid 60’s and highs in the upper 80’s. 

The wind created less than ideal conditions for those looking to target offshore bass with precise presentations and their Forward Facing Sonar units.  While those precision tactics get more difficult in the stiff winds, power fishing techniques typically shine because the wind breaks up the water’s surface making the fish easier to fool.

As the field came to the scales at Katherine landing, the lighter weights due to the wind was commonly spoken, however pro angler Sean Coffey of Mesa, Ariz. reported being able to maintain positioning enough to capitalize on his Forward Facing Sonar presentations, but also utilized moving baits to take the day one lead with his day one AAA partner Peter Messenger from Australia to take the day one lead with 20.12 pounds.

Hot on his heels is 2023 U.S. Open Champion Kyle Grover of Rancho Santa Margarita, Calif. who shared the boat with his AAA partner Nievar of Lake Havasu City, Ariz. with 19.96 pounds.  They are followed in third place by Patrick Touey of Santa Maria, Calif. and his partner David Shearrer from Trabuco Canyon, Calif. who weighed 19.72 pounds.  Fourth place went to pro Spencer Shuffield from Hot Springs, Ark. and AAA Travis Smith of Canyon Lake, Calif. who posted 19.69 pounds and pro Ben Milliken of New Caney, Tex. and his AAA partner Larry Bonjour of Santa Maria, Calif. rounded out the top five with 19.46 pounds.

Coffey reported starting slow, as a late boat number didn’t allow him to start on his primary areas.  “It took me a while to get going, and I had to locate new water to start getting bites,” he said.  “I used my knowledge of my primary pattern to locate new spots and started catching fish.  Two of the areas I caught fish in were totally new today.”

He reported using both “casting and winding and ‘Scoping” to produce his final weight.  “A couple of my bigger fish came on winding baits, but most of my keepers were caught with the minnow,” he said.  “We caught 15 to 18 fish today, and I had to cover the lake from Cottonwood to The Bowl to do it, but I’m happy with the start and feel like I have a chance.”

Grover, from WON Bass partner Anglers Marine said that he caught around a dozen fish, and that his Lowrance Active Target 2 was key.  “I covered a lot of this lake today and was able to find good quality,” he said.  “It wasn’t too far off what I had hoped, but it seems like all of the weights are down, so I feel like I can catch enough to give myself a chance to be there on the final day.”

The second day of the 2025 WON Bass U.S. Open begins tomorrow from Katherine Landing at safe light with the final weigh-in beginning at 3:00PM.

The winner of the 2025 Ranger Boats WON Bass U.S. Open presented by Mercury will earn the Ranger Boats / Mercury Motor prize boat provided by Bass Pro Shops and cash prizes bringing the total winner’s purse to well over $100,000.

Each of the pros and AAA anglers who finish in the top five will also earn a Golden Ticket berth into the 2026 Bassmaster B.A.S.S. Nation Championship for a chance to qualify for the Bassmaster Classic

The daily livestream of the weigh-ins air on the WON Bass Facebook page, located at  Facebook.com/WONBassTournaments.

The top 10 in each division are posted below: for complete standings, visit – https://wonbassevents.com/pages/lake-mead-open-pairings-and-results.

2025 WON Bass U.S. Open Day One – Pro Standings

PlaceAnglerHometownFishB/BTotal
1Sean CoffeyMesa AZ5-55.0420.12
2Kyle GroverRancho Santa Margarita CA5-54.1819.96
3Patrick ToueySanta Maria CA5-54.1919.72
4Spencer ShuffieldHot Springs AR5-54.1519.69
5Ben MillikenNew Caney TX5-519.46
6Josh BertrandSan Tan Valley AZ5-518.55
7Ty ManterolaPacso WA5-518.47
8Cody CristRamona CA5-53.8818.16
9Bryant SmithRoseville CA5-517.95
10Scott HellesenPaso Robles CA5-54.3717.92

2025 WON Bass U.S. Open Day One – AAA Standings

PlaceAnglerHometownFishB/BTotal
1Peter MessengerAustralia5-5 20.12
2Russ NievarLake Havasu City AZ5-519.96
3David ShearrerTrabuco Canyon CA5-54.5319.72
4Travis SmithCanyon Lake CA5-54.0919.69
5Larry BonjourSanta Maria CA5-519.46
6Logan MalteseLake Havasu City AZ5-518.55
7Chuck KavrosGrass Valley CA5-518.47
8Myron BruffettBranson MO5-518.16
9Danny SnyderAnnandale VA5-517.95
10Mike HawkinsBoulder City NV5-517.92

For complete details to register for future events, or to find results, look to wonbassevents.com and WONews.com to hear the latest news about the 2025 season and beyond and follow along at Facebook.com/WONBassTournaments.

The 2025 WON Bass Western Opens Series of events Consisting of five events in California, Arizona and Nevada, culminating this week with the 2025 WON Bass U.S. Open at Lake Mohave.  The five event dates are as follows:

Feb. 5 to 7, 2025 – Lake Shasta – Champion Joe Uribe

April 9 to 11, 2025 – Clear Lake – Champion John Pearl

May 7 to 9, 2025 – Lake Havasu – Champion Roy Hawk

Sept. 10 to 12, 2025 – Lake Mead – Champion Dylan Denny

Oct. 6 to 8, 2025 – U.S. Open at Lake Mohave

For complete details or to register, look to wonbassevents.com and WONews.com to hear the latest news about the 2024 season and beyond and follow along at Facebook.com/WONBassTournaments.

The 2025 WON Bass Lake Mead Open is brought to you by Bass Pro Shops, Ranger Boats, Mercury Marine, Nitro Boats, Triton Boats, Bridgford Foods, Volta Power Lithium, Power Pole, Lowrance, Daiwa, AFTCO, Costa, Berkley, Abu Garcia, Fenwick Rods, Anderson Toyota, A&M Graphics, Anglers Marine, Signature Gates, DD26 Fishing, Bad Ass Bearings, Cipher Fishing, Megaware Keelguard and GRatt.

Local presenting sponsors are Visit Laughlin, Laughlin Tourism Commission and Katherine Landing at Lake Mohave Marina