Sunday, October 1, 2023

Brandon Card Signs a deal with Floatback Lures


floatback pic

Brandon Card, 2012 Bassmaster Rookie of the Year, signs a co-title sponsorship deal with Floatback Lures.  Floatback Lures is a new hardbait company out of South Africa that is bringing baits to the market unlike any other, using transformational technology.  “We are very pleased to be working with Brandon and we hope that with our help, he will continue to build on what he did in his incredible break out season last year, said Anthony Stone,” CEO of Floatback Lures. 

Floatback’s patented hardbaits are the industry’s first “line-through” hardbaits, where fishing line goes directly through the bait and is tied to the treble hooks.  The design prevents bass from leveraging the weight of the lure to throw the bait, as the lure slides up the line while fighting a fish.  Floatback’s lures are also designed to be retrieved after getting hung.  “The hooks get hung, you break the line, and the lure floats back up.  You get the lure back and all you loose is a few hooks,” said Anthony.  Floatback will be releasing one bait every few months, with the first being a deep diving crankbait (FB 10/25) that will be available shortly after the Bassmaster Classic. 
“I am honored to be working with an innovative company like Floatback, and very excited to be the first angler in the US to have my hands on the FB 10/25.  I think it will be a serious player in many of the events this year, including the Bassmaster Classic, where deep cranking may excel.  Deep cranking is a double edge sword.  Its one of my favorite techniques but there is nothing worse than having a big one jump and throw the bait.  With the FB 10/25, I will put those key fish in the boat,” said Brandon.
Floatback Lures will be featured on Brandon’s boat and truck wraps and jersey this season.  For more info on Floatback Lures, visit or find them on facebook at

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