Saturday, June 22, 2024

News New year, new deal: Lowrance extends Bassmaster sponsorship –


BIRMINGHAM, Ala. — Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, and B.A.S.S. LLC have struck a deal to continue their time-proven working relationship.

Under the multiyear agreement, Lowrance will continue as an official Supporting Sponsor of the Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series and Cabela’s B.A.S.S. Nation events, which draw participants from the United States and several other countries. For the first time, Lowrance will be an official Supporting Sponsor of the Carhartt Bassmaster College Series, the growing circuit that offers collegiate fishing teams an opportunity to compete in professionally designed and operated tournaments.

“Bassmaster events provide an excellent worldwide stage to showcase Lowrance’s premier range of marine electronics,” said Louis Chemi, COO of Navico Americas, owner of the Lowrance brand. “As one of the charter B.A.S.S. sponsors, we are excited to renew our long-term commitment and ensure that tournament anglers can make the most of our industry-leading products and support.”

Lowrance also has become the title sponsor of the War Room on, a play-by-play presentation of Bassmaster tournaments. The live-streamed Lowrance War Room will present breaking news, from-the-water reports, competition analysis and interviews with pros and other experts. The Lowrance War Room will kick off in a big way — at the 2013 Bassmaster Classic presented by Hard Rock Hotel & Casino Tulsa, Feb. 22-24, in Lowrance’s hometown of Tulsa., Okla. The Lowrance War Room will continue with the 2013 Elite Series season, set to begin March 14 in Orange, Texas, with the Sabine River Challenge presented by STARK Cultural Venues.

“We are proud to count Lowrance as one of our long-standing partners, and we look forward to discovering additional new ways of working together and of making the future even more productive than the past,” said Bruce Akin, CEO of B.A.S.S.

Lowrance will have a large booth at the 2013 Bassmaster Classic Outdoors Expo presented by Dick’s Sporting Goods, Feb. 22-24, at the Tulsa Convention Center. There, B.A.S.S. members and fans can check out the latest technology in marine electronics and GPS systems, and see how that technology is integrated into the newest Lowrance products.

Those include the HDS Gen2 Touch, a high-definition touch-screen fishfinder/chartplotter with built-in StructureScan sonar imaging and Broadband Sounder. Also in the spotlight at the Lowrance booth will be the Elite-7 HDI, the new Hybrid Dual Imaging (HDI) fishfinder/chartplotter, featuring two award-winning technologies, Broadband Sounder and DownScan Imaging. Anglers also can learn how they can use Insight Genesis to create a custom map using their own sonar data.

Lowrance will keep that angler connection hot throughout the year with print advertising in Bassmaster and B.A.S.S. Times magazines, and with digital messaging on

The Lowrance brand ( is wholly owned by Navico Inc. ( A privately held, international corporation, Navico is currently the world’s largest marine electronics company and is the parent company of leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide.

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