Sunday, October 1, 2023

Horton creates new direct sales tackle company –


Horton creates new direct sales tackle company

Longtime pro bass angler Tim Horton announced today he has founded a company called Profound Outdoors that will produce and market a range of fishing lures via a direct sales approach.

It was also announced that fellow pro anglers Boyd Duckett, Edwin Evers, Randy Haynes, Kelly Jordon, Gary Klein, Aaron Martens, Cliff Pace, Matt Reed along with former Dallas Cowboys player Gerald Sensabaugh, an avid angler, will be part of the company’s pro staff.

The company’s products, billed as “high-end, affordably-priced baits,” will range from jigs and spinnerbaits to soft plastics and hard baits.

“Profound Outdoors is a team that connects the grassroots anglers and fans with the top pros,” Horton said. “The pros design our lures based on their experience. The grassroots anglers and fans sell the lures. We are the first company to integrate direct sales into the distribution of professional-quality fishing baits.”

According to Horton, consumers can purchase Profound Outdoors products at wholesale prices and resell them or take advantage of the low prices for adding baits to their personal tackle supply. Price ranges for the new products were not included in the announcement.

“It’s entirely up to the team member,” Horton said. “They can sell the lures part-time or use them to start a full-time business or they can just buy them for their own use.”


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