Blackwater/Toray Expands 2014 Pro Staff
by: Walker Smith
Blackwater International, known to most bass anglers for importing Japan’s ultra-premium Toray brand of fishing lines has announced their expanded 2014 National Pro-Staff.
Headlining the list are Elite Series anglers John Murray, Kurt Dove and recent BASS Wildcard winner Chad Morgenthaler. Joining the Elite series anglers will be several well-known FLW Tour anglers, including; J.T. Kenney, Wesley Strader, Adrian Avena, Michael Murphy, Michael Neal, Randy Haynes and Marcus Sykora.
The announcement of their 2014 tour-level staff comes on the heels of recent efforts to ramp up marketing efforts and brand exposure for the previously hard-to-get Toray lines. In addition to their increased pro-staff, Blackwater Toray will also be expanding social media marketing, running fishing line contests, and providing increased opportunity for user interaction with their staffers.