Toyota and BASS Renew for Four More Years by: Jason Sealock


A new agreement between B.A.S.S. and Toyota will unite the leaders of their respective industries for four more years.

A longtime sponsor of the B.A.S.S.-owned Bassmaster Tournament Trail, Toyota will continue through 2017 with a Platinum-level, exclusive truck sponsorship.

“B.A.S.S. is enthusiastically looking forward to four more years with Toyota,” said Bruce Akin, CEO of B.A.S.S. “Exciting new programs in the making will give Toyota elevated exposure to our growing membership and audience — the world’s most avid bass anglers.”

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